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          <title>Data Center Connect Newsletter</title>
          <link>http://bladesystemsinsight.com</link>
          <description>Serving the Blade Servers &amp; Data Center Marketplace</description>
          <copyright>5/18/2012 2:27:52 AM</copyright>
          <pubDate>Fri, 18 May 2012 06:27:52 GMT</pubDate>
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          <item>
               <title>Ready Or Not, Tablets Are Coming</title>
               <description>&lt;p&gt;Minimize The IT Headaches Caused By The iPad &amp;amp; Other Tablets&lt;/p&gt;&lt;p&gt;Key Points&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;&lt;/li&gt;    Employees will be using their iPads for    work regardless of whether they get the IT    department's permission.    &lt;li&gt;IT managers can reduce some iPad headaches    by familiarizing themselves with the    devices, quickly updating corporate mobility    policies, finding a good security solution,    and prioritizing platforms and apps that are    most important for their business.&lt;/li&gt;    &lt;li&gt;IT departments that lead the way instead of    resisting the introduction of iPads generally    enjoy greater success-and a better image    within the company.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;UNTIL RECENTLY, MOST EMPLOYEES gotthe hardware and software they usedfor work from work. However, today'semployees are beginning to demand theability to use their own personal devicesto do their jobs. This trend toward the"consumerization" of IT has been particularlypronounced in regards to Apple'siPad tablet.&lt;/p&gt;</description>
               <content:encoded><![CDATA[<p>Minimize The IT Headaches Caused By The iPad &amp; Other Tablets</p>
<p>Key Points</p>
<ul>
    <li></li>
    Employees will be using their iPads for
    work regardless of whether they get the IT
    department’s permission.
    <li>IT managers can reduce some iPad headaches
    by familiarizing themselves with the
    devices, quickly updating corporate mobility
    policies, finding a good security solution,
    and prioritizing platforms and apps that are
    most important for their business.</li>
    <li>IT departments that lead the way instead of
    resisting the introduction of iPads generally
    enjoy greater success—and a better image
    within the company.</li>
</ul>
<p>UNTIL RECENTLY, MOST EMPLOYEES got
the hardware and software they used
for work from work. However, today’s
employees are beginning to demand the
ability to use their own personal devices
to do their jobs. This trend toward the
“consumerization” of IT has been particularly
pronounced in regards to Apple’s
iPad tablet.<br />
<br />
In a Sybase survey, the No. 1 reason
people cited for wanting an iPad was for
working on the go. C-level executives, in
particular, have embraced tablet PCs, often demanding that their IT departments
support them. However, just because executives
and employees want to use the iPad
for work doesn’t mean that the IT department
shares their enthusiasm.<br />
<br />
Supporting the iPad and other tablets
brings a lot of headaches: IT has to redevelop
applications so they can run on
mobile platforms with touchscreens.
They have to deal with security issues
and set policies on how the devices can
be used for work and who will pay for
what. And they have to prepare for help
desk calls and sometimes unrealistic employee
expectations.<br />
<br />
“On the other hand, they know they’re
cool,” says Ted Schadler, vice president
and principal analyst at Forrester Research.
Most IT departments want to
enable their employees to use the latest,
greatest technology and experience the
benefits tablets bring. Fortunately, experts
say IT can experience those benefits while
minimizing their headaches with a few
simple steps.<br />
<br />
<strong>Get Some Experience</strong><br />
<br />
Because they’re so new, many IT staffers
and managers have never really used the
iPad—or any other tablet PC—and aren’t
aware of their advantages and limitations.
“You have to at least get experience with
the product,” Schadler says. “So get a
bunch of them in. Get some experience in
your security group, your device management
group.”<br />
<br />
Increased familiarity with tablets will
help IT set policies, prepare their help
desk staff, address security issues, and
manage the devices.</p>
<p><a target="_blank" href="http://www.processor.com/articles//P3304/25p04/25p04.pdf?guid=">Article</a> by
<em>Cynthia Harvey</em> for <a target="_blank" class="ApplyClass" href="http://www.processor.com/"><img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Minimize The IT Headaches Caused By The iPad &amp;amp; Other Tablets&lt;/p&gt;&lt;p&gt;Key Points&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;&lt;/li&gt;    Employees will be using their iPads for    work regardless of whether they get the IT    department's permission.    &lt;li&gt;IT managers can reduce some iPad headaches    by familiarizing themselves with the    devices, quickly updating corporate mobility    policies, finding a good security solution,    and prioritizing platforms and apps that are    most important for their business.&lt;/li&gt;    &lt;li&gt;IT departments that lead the way instead of    resisting the introduction of iPads generally    enjoy greater success-and a better image    within the company.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;UNTIL RECENTLY, MOST EMPLOYEES gotthe hardware and software they usedfor work from work. However, today'semployees are beginning to demand theability to use their own personal devicesto do their jobs. This trend toward the"consumerization" of IT has been particularlypronounced in regards to Apple'siPad tablet.&lt;br /&gt;&lt;br /&gt;In a Sybase survey, the No. 1 reasonpeople cited for wanting an iPad was forworking on the go. C-level executives, inparticular, have embraced tablet PCs, often demanding that their IT departmentssupport them. However, just because executivesand employees want to use the iPadfor work doesn't mean that the IT departmentshares their enthusiasm.&lt;br /&gt;&lt;br /&gt;Supporting the iPad and other tabletsbrings a lot of headaches: IT has to redevelopapplications so they can run onmobile platforms with touchscreens.They have to deal with security issuesand set policies on how the devices canbe used for work and who will pay forwhat. And they have to prepare for helpdesk calls and sometimes unrealistic employeeexpectations.&lt;br /&gt;&lt;br /&gt;"On the other hand, they know they'recool," says Ted Schadler, vice presidentand principal analyst at Forrester Research.Most IT departments want toenable their employees to use the latest,greatest technology and experience thebenefits tablets bring. Fortunately, expertssay IT can experience those benefits whileminimizing their headaches with a fewsimple steps.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Get Some Experience&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Because they're so new, many IT staffersand managers have never really used theiPad-or any other tablet PC-and aren'taware of their advantages and limitations."You have to at least get experience withthe product," Schadler says. "So get abunch of them in. Get some experience inyour security group, your device managementgroup."&lt;br /&gt;&lt;br /&gt;Increased familiarity with tablets willhelp IT set policies, prepare their helpdesk staff, address security issues, andmanage the devices.&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.processor.com/articles//P3304/25p04/25p04.pdf?guid="&gt;Article&lt;/a&gt; by&lt;em&gt;Cynthia Harvey&lt;/em&gt; for &lt;a target="_blank" class="ApplyClass" href="http://www.processor.com/"&gt;&lt;img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
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               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Cynthia Harvey , Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=ready-or-not-tablets-are-coming</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=ready-or-not-tablets-are-coming/c03008ca-51ac-4196-a42c-c578d81a8cf9</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
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          <item>
               <title>This Is Jeopardy </title>
               <description>Watching a new age of computing in a familiar place &lt;br /&gt;&lt;br /&gt;With the words, "This is Jeopardy", Dr. Jim Hendler (Constellation Professor,Tetherless World Research Constellation) kicked off last night's edition ofJeopardy, the long-running television game show. &lt;br /&gt;&lt;br /&gt;Perhaps for the very first time, host Alex Trebek did not utter his signaturewords to kick off the program. Hendler held that honor, at least last night atRensselaer Polytechnic Institute's (RPI) EMPAC facility where hundreds ofInstitute students, alumni, faculty, and friends gathered to watch a computercontest two skilled humans in a contest of knowledge, language, word play, andwitticisms. It was a venue, in short, in which the humans rooted for thecomputer and "Geeks ruled." I'm looking forward to returning to my alma materagain tonight for the "Double Jeopardy" and "Final Jeopardy" portions of thecontest. </description>
               <content:encoded><![CDATA[<p>Watching a new age of computing in a familiar place <br />
<br />
With the words, "This is Jeopardy", Dr. Jim Hendler (Constellation Professor,
Tetherless World Research Constellation) kicked off last night's edition of
Jeopardy, the long-running television game show. <br />
<br />
Perhaps for the very first time, host Alex Trebek did not utter his signature
words to kick off the program. Hendler held that honor, at least last night at
Rensselaer Polytechnic Institute's (RPI) EMPAC facility where hundreds of
Institute students, alumni, faculty, and friends gathered to watch a computer
contest two skilled humans in a contest of knowledge, language, word play, and
witticisms. It was a venue, in short, in which the humans rooted for the
computer and "Geeks ruled." I'm looking forward to returning to my alma mater
again tonight for the "Double Jeopardy" and "Final Jeopardy" portions of the
contest. <br />
&nbsp;<br />
As Trebek explained to last night's national television audience, the folks at
IBM approached Jeopardy to gain the show's cooperation in a project that tests
the limits of our ability to program computers.
<a href="http://www-943.ibm.com/innovation/us/watson/what-is-watson/countdown-to-jeopardy.html">
The result is a three-party Jeopardy broadcast in which Watson, a computer
housed in an IBM facility</a> in Yorktown Heights competes against former
Jeopardy champions Ken Jenkins and Brad Rutter.<br />
&nbsp;<br />
RPI alumni David Ferrucci (94), Chris Welty (95), and Adam Lally (98) all played
key roles in developing Watson and overcoming the barriers that prevented
earlier generations of computers from understanding that nuance of human
language, making RPI an ideal host for a community screening of the event.
Institute President Shirley Jackson led a panel discussion that examined these
issues and talked about the development process. The panel included Welty,
Hendler, and Jim Myers, director of the Computational Center for Nanotechnology
Innovations. A panel at tonight's event will also include Lally. I'll be
Tweeting live (#rpi), if you want to follow the proceedings. To learn more about
Watson, visit the IBM website. Currently 56 percent of the voters (60,704)
expect Watson to win, according to a poll that is open on the IBM website.<br />
<br />
Judging from a short video, Watson appeared to be only about 10 fully loaded
racks, which I found surprisingly small, given the amount of data, the limited
processing times, and the complicated algorithms required to meet the challenge
posed by Watson's human competitors. I'm sure Watson uses a lot of energy too.&nbsp;
Trebek made note of the high heat and noise levels Watson generates, so IBM had
to address the problems to keep Watson on line.<br />
<br />
I am most impressed by the impact Watson had on my guests at RPI last night, two
16-year girls, my daughter Brigid and her friend Rebecca. Both enthusiastically
listened to a panel discussion that they could not have understood well because
of&nbsp;a lack of background. Not only did they want to return a second night, they
recruited their friend Priscilla and Rebecca's younger brother Benjamin and
mother to join them.<br />
<br />
As both girls are starting to think about college, I happily drafted Watson into
our conversations intended to broaden their horizons and raise their goals. The
pure enthusiasm of the mostly undergraduate audience also helped, as did the
free food and t-shirts. <br />
Many in the audience were awed at Watson's success in the first round of
Jeopardy. I'm more amazed at how a roomful of computers could spark young
imaginations. Let's call it a Watson Moment, and we should learn how to take
advantage of innovations like this. </p>
<p>
<a href="http://www.missioncriticalmagazine.com/Articles/Blog_Heslin/BNP_GUID_9-5-2006_A_10000000000000996490">Article</a> by Kevin Heslin for&nbsp;
<a target="0" href="http://www.missioncriticalmagazine.com/"><img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Watching a new age of computing in a familiar place &lt;br /&gt;&lt;br /&gt;With the words, "This is Jeopardy", Dr. Jim Hendler (Constellation Professor,Tetherless World Research Constellation) kicked off last night's edition ofJeopardy, the long-running television game show. &lt;br /&gt;&lt;br /&gt;Perhaps for the very first time, host Alex Trebek did not utter his signaturewords to kick off the program. Hendler held that honor, at least last night atRensselaer Polytechnic Institute's (RPI) EMPAC facility where hundreds ofInstitute students, alumni, faculty, and friends gathered to watch a computercontest two skilled humans in a contest of knowledge, language, word play, andwitticisms. It was a venue, in short, in which the humans rooted for thecomputer and "Geeks ruled." I'm looking forward to returning to my alma materagain tonight for the "Double Jeopardy" and "Final Jeopardy" portions of thecontest. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;As Trebek explained to last night's national television audience, the folks atIBM approached Jeopardy to gain the show's cooperation in a project that teststhe limits of our ability to program computers.&lt;a href="http://www-943.ibm.com/innovation/us/watson/what-is-watson/countdown-to-jeopardy.html"&gt;The result is a three-party Jeopardy broadcast in which Watson, a computerhoused in an IBM facility&lt;/a&gt; in Yorktown Heights competes against formerJeopardy champions Ken Jenkins and Brad Rutter.&lt;br /&gt;&amp;nbsp;&lt;br /&gt;RPI alumni David Ferrucci (94), Chris Welty (95), and Adam Lally (98) all playedkey roles in developing Watson and overcoming the barriers that preventedearlier generations of computers from understanding that nuance of humanlanguage, making RPI an ideal host for a community screening of the event.Institute President Shirley Jackson led a panel discussion that examined theseissues and talked about the development process. The panel included Welty,Hendler, and Jim Myers, director of the Computational Center for NanotechnologyInnovations. A panel at tonight's event will also include Lally. I'll beTweeting live (#rpi), if you want to follow the proceedings. To learn more aboutWatson, visit the IBM website. Currently 56 percent of the voters (60,704)expect Watson to win, according to a poll that is open on the IBM website.&lt;br /&gt;&lt;br /&gt;Judging from a short video, Watson appeared to be only about 10 fully loadedracks, which I found surprisingly small, given the amount of data, the limitedprocessing times, and the complicated algorithms required to meet the challengeposed by Watson's human competitors. I'm sure Watson uses a lot of energy too.&amp;nbsp;Trebek made note of the high heat and noise levels Watson generates, so IBM hadto address the problems to keep Watson on line.&lt;br /&gt;&lt;br /&gt;I am most impressed by the impact Watson had on my guests at RPI last night, two16-year girls, my daughter Brigid and her friend Rebecca. Both enthusiasticallylistened to a panel discussion that they could not have understood well becauseof&amp;nbsp;a lack of background. Not only did they want to return a second night, theyrecruited their friend Priscilla and Rebecca's younger brother Benjamin andmother to join them.&lt;br /&gt;&lt;br /&gt;As both girls are starting to think about college, I happily drafted Watson intoour conversations intended to broaden their horizons and raise their goals. Thepure enthusiasm of the mostly undergraduate audience also helped, as did thefree food and t-shirts. &lt;br /&gt;Many in the audience were awed at Watson's success in the first round ofJeopardy. I'm more amazed at how a roomful of computers could spark youngimaginations. Let's call it a Watson Moment, and we should learn how to takeadvantage of innovations like this. &lt;/p&gt;&lt;p&gt;&lt;a href="http://www.missioncriticalmagazine.com/Articles/Blog_Heslin/BNP_GUID_9-5-2006_A_10000000000000996490"&gt;Article&lt;/a&gt; by Kevin Heslin for&amp;nbsp;&lt;a target="0" href="http://www.missioncriticalmagazine.com/"&gt;&lt;img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Kevin Heslin, Mission Critical</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=this-is-jeopardy</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=this-is-jeopardy/4a11f3bf-761d-438e-85b1-0709495324b3</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>Is "Outsourcing" a Bad Word in IT Anymore? </title>
               <description>&lt;p&gt;Is "Outsourcing" a Bad Word in IT Anymore? &lt;/p&gt;&lt;p&gt;For many people, the word outsourcing evokes images of corporate downsizing,pink slips, and mediocre customer service from foreigners withdifficult-to-understand accents. But is outsourcing necessarily an economicevil? Is it only the tool of diabolical CEOs (and other executives) bent only onmaximizing profits, or does it have a legitimate place in business?&lt;br /&gt;The answers to these questions, needless to say, have a tremendous effect onone's view of outsourcing in the context of IT. As companies continue to tightentheir budgetary belts in the aftermath of the recent economic downturn and thecurrent sluggish recovery (whose very existence is, at best, debatable), IToutsourcing may be losing some of its negative overtones. The cloud, forinstance, is nothing more than IT outsourcing on a grand scale-and it's on anupward swing. &lt;/p&gt;</description>
               <content:encoded><![CDATA[<p>
Is “Outsourcing” a Bad Word in IT Anymore? </p>
<p>For many people, the word outsourcing evokes images of corporate downsizing,
pink slips, and mediocre customer service from foreigners with
difficult-to-understand accents. But is outsourcing necessarily an economic
evil? Is it only the tool of diabolical CEOs (and other executives) bent only on
maximizing profits, or does it have a legitimate place in business?<br />
The answers to these questions, needless to say, have a tremendous effect on
one’s view of outsourcing in the context of IT. As companies continue to tighten
their budgetary belts in the aftermath of the recent economic downturn and the
current sluggish recovery (whose very existence is, at best, debatable), IT
outsourcing may be losing some of its negative overtones. The cloud, for
instance, is nothing more than IT outsourcing on a grand scale—and it’s on an
upward swing. <br />
<br />
<strong>What’s So Bad About Outsourcing?</strong><br />
<br />
An honest and fruitful discussion of any topic requires an understanding of what
certain critical terms mean. In this case, what is meant by outsourcing?
Outsourcing may mean different things to different people (or organizations),
but in its broadest for, outsourcing is delegation of some task or set of tasks
to another person or organization. In these terms, it certainly doesn’t seem so
bad.<br />
<br />
Almost everybody outsources certain tasks. Do you hire an accountant or other
individual or company to file your taxes? Then you’re guilty of outsourcing. Do
you hire someone to mow your grass? Fix your car? Babysit your children? You’re
guilty. But few people see these activities as evil; sometimes—whether for the
sake of safety, convenience, or money—hiring someone else to do certain jobs is
the best option. Most people, for instance, would do better having the brakes on
their cars repaired or replaced by a professional instead of by themselves.
Similarly, the time some people would otherwise spend filing taxes is not worth
the relatively modest fee for having a professional tax preparer do the work. We
all outsource regularly, and no one complains.<br />
<br />
Now, consider outsourcing in the context of business. At this level, something
changes relative to the level of the individual, and that something has garnered
a negative reputation for outsourcing. But is there any difference when a
business decides to hire someone else to do work that would otherwise be too
expensive, too time consuming, or too difficult to do in house? Why should a
business started for the purpose of manufacturing widgets spend its precious
time on tasks like filing taxes, cleaning uniforms, and repairing computers?<br />
<br />
For some reason, some people have the (often implicit) idea that for any task
necessary to running a business, that business should have a full-time employee.
Of course, this system is patently impossible for small businesses, many of
which cannot afford additional employees or “jacks of all trades.” In the
context of large businesses, however, failure to use employees is a violation of
truth, justice, and the American way—especially if that business instead uses
foreign workers or organizations to do certain work.<br />
<br />
This leads to a differentiation that must be made to clarify the issue of
outsourcing: not all outsourcing involves foreign workers. (Use of foreign help
is often called “offshoring” to differentiate it from domestic outsourcing.)
Furthermore, not all outsourcing involves laying off existing employees: some
companies may have never hired an IT staff in the first place, and yet they
still rely on other organizations to meet their IT needs. And finally, despite
jingoistic sentiments that paint offshoring as a slap in the face of America,
offshoring is not necessarily wrongheaded. <br />
<br />
So, outsourcing is not inherently evil. Like so many business (or personal)
strategies, it is a tool that can be used properly or improperly. For historical
reasons, outsourcing may have gained its bad reputation owing to association
with layoffs of existing employees, reliance on foreign labor, and other
circumstances that have gained it political and public disfavor. But what about
outsourcing in the realm of IT, specifically?<br />
<br />
<strong>What Is IT Outsourcing?</strong><br />
<br />
Outsourcing of IT is pretty much just what it sounds like: hiring another
organization to provide the company with IT resources, thereby eliminating the
need to maintain infrastructure and IT personnel in house. That’s simple enough;
what’s more complicated, though, is the variety of ways and extents to which IT
outsourcing is used. Some companies might outsource a portion of their IT
infrastructure or services—they might rely on Gmail, for example, instead of an
in-house email system. Others might outsource essentially all of their IT
resources to the cloud, essentially just maintaining an Internet connection for
workstation access to those resources.<br />
<br />
Although some stigma remains regarding IT outsourcing (especially to foreign
organizations), that stigma has relented, in part because of a change of
terminology. That stigma, following the lines of the discussion above, has
revolved around a “loss of American jobs,” company disloyalty to its employees,
and similar broad (and sometimes inaccurate) sentiments. So, what happens when
the name of a useful or profitable policy gets a bad reputation? Change its
name. <br />
<br />
In the case of IT, outsourcing has been re-termed the “cloud” and re-presented
along with its high-tech trappings. According to CIO.com (“<a href="http://www.cio.com/article/666713/Cloud_Computing_is_Just_Outsourcing_Says_Forum?taxonomyId=3195">Cloud
Computing is Just Outsourcing, Says Forum</a>”), for instance, principal
research analyst Adrian Davis of the Information Security Forum stated that the
“cloud is just outsourcing. You can rely on knowledge of how you do outsourcing
to an extent,” as long as you pay attention to the peculiarities of cloud
computing as one particular type of outsourcing. Indeed, the cloud is just
another form of outsourcing, as we have defined it: a company hires another
company to do certain tasks, rather than doing those tasks in house. From this
perspective, the cloud is really nothing new, although it may involve some
slightly novel twists on an old theme.<br />
<br />
IT outsourcing may involve relatively minor tasks such as web development and
hosting, or it may involve more complicated tasks like application development,
infrastructure hosting (such as colocation), or technical support. Thus, IT
outsourcing can involve hiring outside organizations for small items all the way
up to handling a company’s entire IT system.<br />
<br />
<strong>Who Is Outsourcing?</strong><br />
<br />
Whether a company outsources its IT or keeps it in house is usually the product
of a variety of factors—although some companies make wiser choices than others.
Outsourcing is not limited to large or small companies; some small companies may
benefit from in-house IT despite the startup and ongoing operational costs, and
some large companies may benefit from outsourcing, allowing them to focus on
their core businesses rather than on IT infrastructure. But certain industries
face challenges that make outsourcing more or less beneficial. For instance, the
financial sector faces regulatory hurdles that make reliance on cloud computing
difficult, if not impossible. The health care industry must meet regulatory
requirements regarding security and confidentiality of patient records, but it
is also seeking to expand availability of those records to allow easier and
faster access by authorized health professionals.<br />
<br />
But the biggest draw may well be (perceived) savings—usually measured in terms
of cost (dollars), but also in terms of time (which often translates to
dollars). Imagine your car just broke down. You have two options: fix it
yourself, or hire a mechanic to fix it. Taking the car to a mechanic (the
outsourcing option) and fixing the car yourself (the in-house option) will
likely involve the same (or similar) cost for parts. The difference in cost is
the labor of the mechanic. So, fixing it yourself is cheaper, right? Not if your
time has any monetary value. In the context of business, an employee who must do
a job outside his or her expertise faces a learning curve as well as a lack of
experience. And every hour spent on this other task is time not spent on that
employee’s area of expertise—meaning lost value. Thus, outsourcing is not
necessarily more expensive than the do-it-yourself (in-house) option; in fact,
it can potentially be less expensive. Furthermore, hiring a dedicated in-house
IT staff may also be more expensive than simply letting another company (who can
amortize costs over multiple clients) do the work.<br />
<br />
In many ways, then, the question of who is outsourcing cannot be restricted to a
specific industry, company size, or company budget. Each company has its own set
of goals and restrictions (whether budgetary, regulatory, or practical) that
will largely determine whether outsourcing is a viable option. <br />
<br />
<strong>IT Outsourcing and the Economy</strong><br />
<br />
One of the main features of the recent economic downturn is the high
unemployment rate—including among IT professionals. This economic reality
doesn’t necessarily improve outsourcing’s reputation, but it isn’t necessarily
its enemy, either. For instance, a company that outsources (specifically,
offshores) IT jobs is likely to receive flak for not hiring American workers,
many of whom are having difficulty finding work. But many companies are also
facing tight budgets, and taking a cheaper IT route may be the only option in
some cases.<br />
<br />
Despite the recent economic woes, however, IT outsourcing has not increased
greatly. According to CIO.com (“<a href="http://www.cio.com/article/665686/Goodbye_Outsourcing_Hello_Insourcing_A_Trend_Rises">Goodbye
Outsourcing, Hello Insourcing: A Trend Rises</a>”), for the past year, “most
outsourcing analysts agree that the level of IT services deals sealed has held
relatively steady, year-over-year. The total value of outsourcing contracts
signed in 2010 was $62.4 billion, according to outsourcing consultancy TPI, a
figure that’s pretty consistent with their last five years of total contract
value data.” In other words, throughout the recession, IT outsourcing has
remained largely flat, at least according to this metric.<br />
<br />
Computerworld (“<a href="http://www.cio.com/article/666063/As_Cloud_Grows_IT_Hiring_Flatlines?taxonomyId=3195">As
Cloud Grows, IT Hiring Flatlines</a>”) notes that “Corporate IT departments are
increasing their spending on hardware and cloud services, but not on new hiring
in this weak economy.” The article also cites Computer Economics VP of Research
John Longwell as indicating that “the number of organizations that are turning
to software-as-a-service (SaaS) is rising rapidly. About 36% of the firms they
surveyed have SaaS in place, which is up from 24% in 2009. Longwell said that
the use of SaaS is a form of outsourcing and enables companies to reduce some of
their capital and staff support.”<br />
<br />
But what about the savings associated with IT outsourcing? They may not be quite
what one would expect. CIO.com (“<a href="http://www.cio.com/article/29654/The_Hidden_Costs_of_Offshore_Outsourcing?page=1&amp;taxonomyId=3197">The
Hidden Costs of Offshore Outsourcing”</a>) notes that the savings associated
with outsourcing (particularly, offshoring) may well be much less than the
typical salary of a foreign IT professional might indicate: “it takes years of
effort and a huge up-front investment,” and “for many companies, it simply may
not be worth it.” Some industry observers and IT professionals make similar
arguments regarding outsourcing to the cloud: it may sound good in theory, but
the costs compared with more-traditional approaches to IT simply are simply too
high. Some of this problem, again, may result from an apples-to-oranges
comparison. Not every business, nor every industry, has the potential to save
money by outsourcing. In some cases, in-house IT may provide a much cheaper
alternative—it all depends on the needs of the company.<br />
<br />
Thus, if IT outsourcing doesn’t necessarily deliver tremendous savings across
the board for all industries and companies, one would naturally expect not to
see a broad-based increase in outsourcing in a weak economy. Some companies, or
even industries, may see some variation as they “test the waters” of
outsourcing, perhaps going too far and then pulling back. <br />
<br />
<strong>Conclusions<br />
</strong><br />
Outsourcing may have had a very bad name at one time, having been associated
with the notion of robber baron companies interested only in profits and not in
their workers’ livelihoods, but these sentiments are no longer firmly entrenched
in the minds of many. In the IT industry, outsourcing has partly increased its
appeal through better packaging and improved marketing: by calling it “the
cloud” or “software as a service” (and similar x-as-a-service terms),
outsourcing drops some of the baggage that burdens it (especially in other
industries). To be sure, however, IT outsourcing is not limited to cloud
services, although these may be the current public face of IT outsourcing.<br />
<br />
But the human factor cannot be entirely dismissed. The IT industry is still
suffering from a high unemployment rate among IT professionals, and outsourcing
by companies (and, in particular, offshoring) does little to boost outsourcing’s
image in light of these employment conditions. Nevertheless, the unemployment
problem in IT (which, according to Computerworld, has a greater rate than in
other professions) may be due in part to a glut of IT professionals and not
solely a down economy.<br />
<br />
The word outsourcing is probably not so much a bad word in IT as it is an
uncertain one. IT outsourcing to the cloud seems to be growing, but not everyone
agrees that the cloud provides a better value than more-traditional approaches
to IT. Furthermore, some companies simply cannot use the cloud, owing to
regulatory or other considerations. In an event, it is highly unlikely that the
cloud will ever become the entirety of IT: a large portion of users and
companies will no doubt want to retain control over their IT resources. The
future of IT is likely a mix of cloud, traditional IT, and hybrid approaches.<br />
<br />
IT outsourcing as a general trend seems to be a mixed bag, with some amount of
retreat but some increased investment (particularly in the cloud). The economic
value of IT outsourcing is not entirely clear—whether it pays off to outsource
instead of using in-house IT depends on many factors that are peculiar to the
different industries and to individual companies within those industries. Thus,
even in light of the current weak economy, IT outsourcing is unlikely to spike,
even if the hoped-for recovery continues to languish. Thus, for IT, outsourcing
may not be a bad word or a good word—just another legitimate option for running
a company.</p>
<p>
<br />
<a target="_blank" href="http://datacenterjournal.com/it-editorial/is-outsourcing-a-bad-word-in-it-anymore">Article</a> by <em>
Jeffrey Clark</em> for&nbsp;
<a href="http://datacenterjournal.com/index.php" target="_blank">
<img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Is "Outsourcing" a Bad Word in IT Anymore? &lt;/p&gt;&lt;p&gt;For many people, the word outsourcing evokes images of corporate downsizing,pink slips, and mediocre customer service from foreigners withdifficult-to-understand accents. But is outsourcing necessarily an economicevil? Is it only the tool of diabolical CEOs (and other executives) bent only onmaximizing profits, or does it have a legitimate place in business?&lt;br /&gt;The answers to these questions, needless to say, have a tremendous effect onone's view of outsourcing in the context of IT. As companies continue to tightentheir budgetary belts in the aftermath of the recent economic downturn and thecurrent sluggish recovery (whose very existence is, at best, debatable), IToutsourcing may be losing some of its negative overtones. The cloud, forinstance, is nothing more than IT outsourcing on a grand scale-and it's on anupward swing. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;What's So Bad About Outsourcing?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;An honest and fruitful discussion of any topic requires an understanding of whatcertain critical terms mean. In this case, what is meant by outsourcing?Outsourcing may mean different things to different people (or organizations),but in its broadest for, outsourcing is delegation of some task or set of tasksto another person or organization. In these terms, it certainly doesn't seem sobad.&lt;br /&gt;&lt;br /&gt;Almost everybody outsources certain tasks. Do you hire an accountant or otherindividual or company to file your taxes? Then you're guilty of outsourcing. Doyou hire someone to mow your grass? Fix your car? Babysit your children? You'reguilty. But few people see these activities as evil; sometimes-whether for thesake of safety, convenience, or money-hiring someone else to do certain jobs isthe best option. Most people, for instance, would do better having the brakes ontheir cars repaired or replaced by a professional instead of by themselves.Similarly, the time some people would otherwise spend filing taxes is not worththe relatively modest fee for having a professional tax preparer do the work. Weall outsource regularly, and no one complains.&lt;br /&gt;&lt;br /&gt;Now, consider outsourcing in the context of business. At this level, somethingchanges relative to the level of the individual, and that something has garnereda negative reputation for outsourcing. But is there any difference when abusiness decides to hire someone else to do work that would otherwise be tooexpensive, too time consuming, or too difficult to do in house? Why should abusiness started for the purpose of manufacturing widgets spend its precioustime on tasks like filing taxes, cleaning uniforms, and repairing computers?&lt;br /&gt;&lt;br /&gt;For some reason, some people have the (often implicit) idea that for any tasknecessary to running a business, that business should have a full-time employee.Of course, this system is patently impossible for small businesses, many ofwhich cannot afford additional employees or "jacks of all trades." In thecontext of large businesses, however, failure to use employees is a violation oftruth, justice, and the American way-especially if that business instead usesforeign workers or organizations to do certain work.&lt;br /&gt;&lt;br /&gt;This leads to a differentiation that must be made to clarify the issue ofoutsourcing: not all outsourcing involves foreign workers. (Use of foreign helpis often called "offshoring" to differentiate it from domestic outsourcing.)Furthermore, not all outsourcing involves laying off existing employees: somecompanies may have never hired an IT staff in the first place, and yet theystill rely on other organizations to meet their IT needs. And finally, despitejingoistic sentiments that paint offshoring as a slap in the face of America,offshoring is not necessarily wrongheaded. &lt;br /&gt;&lt;br /&gt;So, outsourcing is not inherently evil. Like so many business (or personal)strategies, it is a tool that can be used properly or improperly. For historicalreasons, outsourcing may have gained its bad reputation owing to associationwith layoffs of existing employees, reliance on foreign labor, and othercircumstances that have gained it political and public disfavor. But what aboutoutsourcing in the realm of IT, specifically?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;What Is IT Outsourcing?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Outsourcing of IT is pretty much just what it sounds like: hiring anotherorganization to provide the company with IT resources, thereby eliminating theneed to maintain infrastructure and IT personnel in house. That's simple enough;what's more complicated, though, is the variety of ways and extents to which IToutsourcing is used. Some companies might outsource a portion of their ITinfrastructure or services-they might rely on Gmail, for example, instead of anin-house email system. Others might outsource essentially all of their ITresources to the cloud, essentially just maintaining an Internet connection forworkstation access to those resources.&lt;br /&gt;&lt;br /&gt;Although some stigma remains regarding IT outsourcing (especially to foreignorganizations), that stigma has relented, in part because of a change ofterminology. That stigma, following the lines of the discussion above, hasrevolved around a "loss of American jobs," company disloyalty to its employees,and similar broad (and sometimes inaccurate) sentiments. So, what happens whenthe name of a useful or profitable policy gets a bad reputation? Change itsname. &lt;br /&gt;&lt;br /&gt;In the case of IT, outsourcing has been re-termed the "cloud" and re-presentedalong with its high-tech trappings. According to CIO.com ("&lt;a href="http://www.cio.com/article/666713/Cloud_Computing_is_Just_Outsourcing_Says_Forum?taxonomyId=3195"&gt;CloudComputing is Just Outsourcing, Says Forum&lt;/a&gt;"), for instance, principalresearch analyst Adrian Davis of the Information Security Forum stated that the"cloud is just outsourcing. You can rely on knowledge of how you do outsourcingto an extent," as long as you pay attention to the peculiarities of cloudcomputing as one particular type of outsourcing. Indeed, the cloud is justanother form of outsourcing, as we have defined it: a company hires anothercompany to do certain tasks, rather than doing those tasks in house. From thisperspective, the cloud is really nothing new, although it may involve someslightly novel twists on an old theme.&lt;br /&gt;&lt;br /&gt;IT outsourcing may involve relatively minor tasks such as web development andhosting, or it may involve more complicated tasks like application development,infrastructure hosting (such as colocation), or technical support. Thus, IToutsourcing can involve hiring outside organizations for small items all the wayup to handling a company's entire IT system.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Who Is Outsourcing?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Whether a company outsources its IT or keeps it in house is usually the productof a variety of factors-although some companies make wiser choices than others.Outsourcing is not limited to large or small companies; some small companies maybenefit from in-house IT despite the startup and ongoing operational costs, andsome large companies may benefit from outsourcing, allowing them to focus ontheir core businesses rather than on IT infrastructure. But certain industriesface challenges that make outsourcing more or less beneficial. For instance, thefinancial sector faces regulatory hurdles that make reliance on cloud computingdifficult, if not impossible. The health care industry must meet regulatoryrequirements regarding security and confidentiality of patient records, but itis also seeking to expand availability of those records to allow easier andfaster access by authorized health professionals.&lt;br /&gt;&lt;br /&gt;But the biggest draw may well be (perceived) savings-usually measured in termsof cost (dollars), but also in terms of time (which often translates todollars). Imagine your car just broke down. You have two options: fix ityourself, or hire a mechanic to fix it. Taking the car to a mechanic (theoutsourcing option) and fixing the car yourself (the in-house option) willlikely involve the same (or similar) cost for parts. The difference in cost isthe labor of the mechanic. So, fixing it yourself is cheaper, right? Not if yourtime has any monetary value. In the context of business, an employee who must doa job outside his or her expertise faces a learning curve as well as a lack ofexperience. And every hour spent on this other task is time not spent on thatemployee's area of expertise-meaning lost value. Thus, outsourcing is notnecessarily more expensive than the do-it-yourself (in-house) option; in fact,it can potentially be less expensive. Furthermore, hiring a dedicated in-houseIT staff may also be more expensive than simply letting another company (who canamortize costs over multiple clients) do the work.&lt;br /&gt;&lt;br /&gt;In many ways, then, the question of who is outsourcing cannot be restricted to aspecific industry, company size, or company budget. Each company has its own setof goals and restrictions (whether budgetary, regulatory, or practical) thatwill largely determine whether outsourcing is a viable option. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;IT Outsourcing and the Economy&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;One of the main features of the recent economic downturn is the highunemployment rate-including among IT professionals. This economic realitydoesn't necessarily improve outsourcing's reputation, but it isn't necessarilyits enemy, either. For instance, a company that outsources (specifically,offshores) IT jobs is likely to receive flak for not hiring American workers,many of whom are having difficulty finding work. But many companies are alsofacing tight budgets, and taking a cheaper IT route may be the only option insome cases.&lt;br /&gt;&lt;br /&gt;Despite the recent economic woes, however, IT outsourcing has not increasedgreatly. According to CIO.com ("&lt;a href="http://www.cio.com/article/665686/Goodbye_Outsourcing_Hello_Insourcing_A_Trend_Rises"&gt;GoodbyeOutsourcing, Hello Insourcing: A Trend Rises&lt;/a&gt;"), for the past year, "mostoutsourcing analysts agree that the level of IT services deals sealed has heldrelatively steady, year-over-year. The total value of outsourcing contractssigned in 2010 was $62.4 billion, according to outsourcing consultancy TPI, afigure that's pretty consistent with their last five years of total contractvalue data." In other words, throughout the recession, IT outsourcing hasremained largely flat, at least according to this metric.&lt;br /&gt;&lt;br /&gt;Computerworld ("&lt;a href="http://www.cio.com/article/666063/As_Cloud_Grows_IT_Hiring_Flatlines?taxonomyId=3195"&gt;AsCloud Grows, IT Hiring Flatlines&lt;/a&gt;") notes that "Corporate IT departments areincreasing their spending on hardware and cloud services, but not on new hiringin this weak economy." The article also cites Computer Economics VP of ResearchJohn Longwell as indicating that "the number of organizations that are turningto software-as-a-service (SaaS) is rising rapidly. About 36% of the firms theysurveyed have SaaS in place, which is up from 24% in 2009. Longwell said thatthe use of SaaS is a form of outsourcing and enables companies to reduce some oftheir capital and staff support."&lt;br /&gt;&lt;br /&gt;But what about the savings associated with IT outsourcing? They may not be quitewhat one would expect. CIO.com ("&lt;a href="http://www.cio.com/article/29654/The_Hidden_Costs_of_Offshore_Outsourcing?page=1&amp;amp;taxonomyId=3197"&gt;TheHidden Costs of Offshore Outsourcing"&lt;/a&gt;) notes that the savings associatedwith outsourcing (particularly, offshoring) may well be much less than thetypical salary of a foreign IT professional might indicate: "it takes years ofeffort and a huge up-front investment," and "for many companies, it simply maynot be worth it." Some industry observers and IT professionals make similararguments regarding outsourcing to the cloud: it may sound good in theory, butthe costs compared with more-traditional approaches to IT simply are simply toohigh. Some of this problem, again, may result from an apples-to-orangescomparison. Not every business, nor every industry, has the potential to savemoney by outsourcing. In some cases, in-house IT may provide a much cheaperalternative-it all depends on the needs of the company.&lt;br /&gt;&lt;br /&gt;Thus, if IT outsourcing doesn't necessarily deliver tremendous savings acrossthe board for all industries and companies, one would naturally expect not tosee a broad-based increase in outsourcing in a weak economy. Some companies, oreven industries, may see some variation as they "test the waters" ofoutsourcing, perhaps going too far and then pulling back. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Conclusions&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;Outsourcing may have had a very bad name at one time, having been associatedwith the notion of robber baron companies interested only in profits and not intheir workers' livelihoods, but these sentiments are no longer firmly entrenchedin the minds of many. In the IT industry, outsourcing has partly increased itsappeal through better packaging and improved marketing: by calling it "thecloud" or "software as a service" (and similar x-as-a-service terms),outsourcing drops some of the baggage that burdens it (especially in otherindustries). To be sure, however, IT outsourcing is not limited to cloudservices, although these may be the current public face of IT outsourcing.&lt;br /&gt;&lt;br /&gt;But the human factor cannot be entirely dismissed. The IT industry is stillsuffering from a high unemployment rate among IT professionals, and outsourcingby companies (and, in particular, offshoring) does little to boost outsourcing'simage in light of these employment conditions. Nevertheless, the unemploymentproblem in IT (which, according to Computerworld, has a greater rate than inother professions) may be due in part to a glut of IT professionals and notsolely a down economy.&lt;br /&gt;&lt;br /&gt;The word outsourcing is probably not so much a bad word in IT as it is anuncertain one. IT outsourcing to the cloud seems to be growing, but not everyoneagrees that the cloud provides a better value than more-traditional approachesto IT. Furthermore, some companies simply cannot use the cloud, owing toregulatory or other considerations. In an event, it is highly unlikely that thecloud will ever become the entirety of IT: a large portion of users andcompanies will no doubt want to retain control over their IT resources. Thefuture of IT is likely a mix of cloud, traditional IT, and hybrid approaches.&lt;br /&gt;&lt;br /&gt;IT outsourcing as a general trend seems to be a mixed bag, with some amount ofretreat but some increased investment (particularly in the cloud). The economicvalue of IT outsourcing is not entirely clear-whether it pays off to outsourceinstead of using in-house IT depends on many factors that are peculiar to thedifferent industries and to individual companies within those industries. Thus,even in light of the current weak economy, IT outsourcing is unlikely to spike,even if the hoped-for recovery continues to languish. Thus, for IT, outsourcingmay not be a bad word or a good word-just another legitimate option for runninga company.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;a target="_blank" href="http://datacenterjournal.com/it-editorial/is-outsourcing-a-bad-word-in-it-anymore"&gt;Article&lt;/a&gt; by &lt;em&gt;Jeffrey Clark&lt;/em&gt; for&amp;nbsp;&lt;a href="http://datacenterjournal.com/index.php" target="_blank"&gt;&lt;img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Jeffrey Clark, DATACENTER Journal</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=is-outsourcing-a-bad-word-in-it-anymore</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=is-outsourcing-a-bad-word-in-it-anymore/cc414fe2-232f-410b-853d-1a632a12b0f0</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>IT and Productivity</title>
               <description>Information technology can continue to boost productivity, as long as businessesuse it to innovate.&lt;br /&gt;&lt;br /&gt;If companies learn to make strategic decisions based on rigorous data-drivenexperimentation and analytics, not only will they see larger profits but theycould drive the next great boom in productivity-which is in turn key to nationalwealth and standard of living, says Erik Brynjolfsson, a professor at MIT'sSloan School of Management and director of the &lt;a href="http://digital.mit.edu/"&gt;MIT Center for Digital Business&lt;/a&gt;.</description>
               <content:encoded><![CDATA[<p>Information technology can continue to boost productivity, as long as businesses
use it to innovate.<br />
<br />
If companies learn to make strategic decisions based on rigorous data-driven
experimentation and analytics, not only will they see larger profits but they
could drive the next great boom in productivity—which is in turn key to national
wealth and standard of living, says Erik Brynjolfsson, a professor at MIT's
Sloan School of Management and director of the <a href="http://digital.mit.edu/">
MIT Center for Digital Business</a>.<br />
<br />
It's not simple to tease out the relationship between IT investment and labor
productivity, or economic output per hour of labor worked (see "U.S. Labor
Productivity Growth"). Between 1973 and 1995, productivity grew by only 1.4
percent annually. But it jumped much more from 1996 to 2003, and economists
recognized that IT investment had taken time to pay off. </p>
<p><a href="http://www.technologyreview.com/business/32438/?p1=BI" target="_blank">Article</a> by <em>
Lauren Cox</em> for&nbsp; <a target="_blank" href="http://www.technologyreview.com/">
<img alt="Technology Review" src="http://register03.exgenex.com/GcmClient/Client/ExgenexEvents/Images/50980642-TechnologyReview.jpg" class="style1" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Information technology can continue to boost productivity, as long as businessesuse it to innovate.&lt;br /&gt;&lt;br /&gt;If companies learn to make strategic decisions based on rigorous data-drivenexperimentation and analytics, not only will they see larger profits but theycould drive the next great boom in productivity-which is in turn key to nationalwealth and standard of living, says Erik Brynjolfsson, a professor at MIT'sSloan School of Management and director of the &lt;a href="http://digital.mit.edu/"&gt;MIT Center for Digital Business&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;It's not simple to tease out the relationship between IT investment and laborproductivity, or economic output per hour of labor worked (see "U.S. LaborProductivity Growth"). Between 1973 and 1995, productivity grew by only 1.4percent annually. But it jumped much more from 1996 to 2003, and economistsrecognized that IT investment had taken time to pay off. &lt;/p&gt;&lt;p&gt;&lt;a href="http://www.technologyreview.com/business/32438/?p1=BI" target="_blank"&gt;Article&lt;/a&gt; by &lt;em&gt;Lauren Cox&lt;/em&gt; for&amp;nbsp; &lt;a target="_blank" href="http://www.technologyreview.com/"&gt;&lt;img alt="Technology Review" src="http://register03.exgenex.com/GcmClient/Client/ExgenexEvents/Images/50980642-TechnologyReview.jpg" class="style1" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Lauren Cox, Technology Review</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=it-and-productivity</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=it-and-productivity/8d291ae1-0401-4b54-a5a5-e18ea632d34f</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>Social Networking's Balancing Act</title>
               <description>&lt;p&gt;Appreciate The Value While Avoiding The Pitfalls&lt;/p&gt;&lt;p&gt;Key Points&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Remember that social networking applications    come with storage demands, especially    in the face of compliance requirements.&lt;/li&gt;    &lt;li&gt;Consider network resource needs when    evaluating potential social networking    applications.&lt;/li&gt;    &lt;li&gt;Select platforms that meet each business    unit's functional requirements as    well as IT's infrastructure needs.&lt;/li&gt;&lt;/ul&gt;SOCIAL MEDIA HAS BECOME a legitimatebusiness tool. It's used by companies ofevery size and in almost every industry toengage customers, collaborate with partners,and distribute new information. But somedata centers continue to have difficultiesmanaging the concerns presented by thesenew communication pathways.</description>
               <content:encoded><![CDATA[<p>Appreciate The Value While Avoiding The Pitfalls</p>
<p>Key Points</p>
<ul>
    <li>Remember that social networking applications
    come with storage demands, especially
    in the face of compliance requirements.</li>
    <li>Consider network resource needs when
    evaluating potential social networking
    applications.</li>
    <li>Select platforms that meet each business
    unit’s functional requirements as
    well as IT’s infrastructure needs.</li>
</ul>
SOCIAL MEDIA HAS BECOME a legitimate
business tool. It’s used by companies of
every size and in almost every industry to
engage customers, collaborate with partners,
and distribute new information. But some
data centers continue to have difficulties
managing the concerns presented by these
new communication pathways.<br />
<br />
“A lot of the issues that folks are grappling
with have to do with information
security, leak prevention, [and] understanding
why people are using these tools
and what they’re using them for,” says
Eric Young, senior director of field services
at FaceTime Communications (www
.facetime.com). He notes that IT groups
should remember social networking is just
another way for a company to meet its
goals, and managing it isn’t really all that
different from other communication platforms
already in use. “Organizations need
to get their hands around it to be able to
provide the same types of controls they
have around any type of business-sanctioned
tool.”<br />
<br />
Plan For Storage &amp; Scalability<br />
<br />
The amount of data generated by social
networking platforms is deceptively large.
“What’s going on today is that there are a
lot more packets of data being passed
around,” says Wendy Steinle, director of
product marketing for Novell Vibe at
Novell (www.novell.com). “Think about
these short messages that people are sharing.
There’s this enormous volume but the
size of each is a lot smaller.”<br />
<br />
Steve Chan, vice president of business
development at ZL Technologies (www
.zlti.com), agrees that storage is often a concern.
“It’s little tidbits here and there, but
they start to chain together and to some
degree the volume is a big issue,” he says,
adding that organizations can proactively
address storage issues by carefully evaluating
the scalability of potential systems.
“When you get to a large volume, to capture
and maintain that data and be able to search
it quickly . . . becomes very difficult, and
that’s the challenge that a lot of vendors are
actually having to face these days.”<br />
<br />
Consider Your Bandwidth<br />
<br />
Bandwidth requirements are often overlooked
during the planning and implementation
phase, only to cause problems later.
“The other issue from an infrastructure perspective
is that you really have to look at the
pipes that are supporting your whole network,”
Steinle says. “And while a lot of IT
organizations are perhaps
getting more of
their services through
the cloud, other transformations
have to
occur in the data
center to support the
flow of information
that’s now happening
online. You may
end up having fewer
servers in your data
center, but you better
have stronger pipes to
connect to the flow
between your users
and the cloud.”<br />
<br />
Resource-hungry
applications are another
issue. “Generally
what folks do is limit
the bandwidth-intensive
components of
these applications,”
Young says. “They’ll say it’s OK to use
Facebook but we’re going to disallow
videos, which are big bandwidth hogs.”<br />
<br />
Enterprises may choose to ramp up
existing resources to support the increased
traffic, clamp down on applications that
utilize a lot of bandwidth, or some combination
of the two.
<p><a href="http://www.processor.com/articles//P3304/26p04/26p04.pdf?guid=" target="_blank">Article</a> by
<em>Julie Knudson</em> for <a href="http://www.processor.com/" class="ApplyClass" target="_blank"><img style="border: 0px solid;" alt="Processor.com" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Appreciate The Value While Avoiding The Pitfalls&lt;/p&gt;&lt;p&gt;Key Points&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Remember that social networking applications    come with storage demands, especially    in the face of compliance requirements.&lt;/li&gt;    &lt;li&gt;Consider network resource needs when    evaluating potential social networking    applications.&lt;/li&gt;    &lt;li&gt;Select platforms that meet each business    unit's functional requirements as    well as IT's infrastructure needs.&lt;/li&gt;&lt;/ul&gt;SOCIAL MEDIA HAS BECOME a legitimatebusiness tool. It's used by companies ofevery size and in almost every industry toengage customers, collaborate with partners,and distribute new information. But somedata centers continue to have difficultiesmanaging the concerns presented by thesenew communication pathways.&lt;br /&gt;&lt;br /&gt;"A lot of the issues that folks are grapplingwith have to do with informationsecurity, leak prevention, [and] understandingwhy people are using these toolsand what they're using them for," saysEric Young, senior director of field servicesat FaceTime Communications (www.facetime.com). He notes that IT groupsshould remember social networking is justanother way for a company to meet itsgoals, and managing it isn't really all thatdifferent from other communication platformsalready in use. "Organizations needto get their hands around it to be able toprovide the same types of controls theyhave around any type of business-sanctionedtool."&lt;br /&gt;&lt;br /&gt;Plan For Storage &amp;amp; Scalability&lt;br /&gt;&lt;br /&gt;The amount of data generated by socialnetworking platforms is deceptively large."What's going on today is that there are alot more packets of data being passedaround," says Wendy Steinle, director ofproduct marketing for Novell Vibe atNovell (www.novell.com). "Think aboutthese short messages that people are sharing.There's this enormous volume but thesize of each is a lot smaller."&lt;br /&gt;&lt;br /&gt;Steve Chan, vice president of businessdevelopment at ZL Technologies (www.zlti.com), agrees that storage is often a concern."It's little tidbits here and there, butthey start to chain together and to somedegree the volume is a big issue," he says,adding that organizations can proactivelyaddress storage issues by carefully evaluatingthe scalability of potential systems."When you get to a large volume, to captureand maintain that data and be able to searchit quickly . . . becomes very difficult, andthat's the challenge that a lot of vendors areactually having to face these days."&lt;br /&gt;&lt;br /&gt;Consider Your Bandwidth&lt;br /&gt;&lt;br /&gt;Bandwidth requirements are often overlookedduring the planning and implementationphase, only to cause problems later."The other issue from an infrastructure perspectiveis that you really have to look at thepipes that are supporting your whole network,"Steinle says. "And while a lot of ITorganizations are perhapsgetting more oftheir services throughthe cloud, other transformationshave tooccur in the datacenter to support theflow of informationthat's now happeningonline. You mayend up having fewerservers in your datacenter, but you betterhave stronger pipes toconnect to the flowbetween your usersand the cloud."&lt;br /&gt;&lt;br /&gt;Resource-hungryapplications are anotherissue. "Generallywhat folks do is limitthe bandwidth-intensivecomponents ofthese applications,"Young says. "They'll say it's OK to useFacebook but we're going to disallowvideos, which are big bandwidth hogs."&lt;br /&gt;&lt;br /&gt;Enterprises may choose to ramp upexisting resources to support the increasedtraffic, clamp down on applications thatutilize a lot of bandwidth, or some combinationof the two.&lt;p&gt;&lt;a href="http://www.processor.com/articles//P3304/26p04/26p04.pdf?guid=" target="_blank"&gt;Article&lt;/a&gt; by&lt;em&gt;Julie Knudson&lt;/em&gt; for &lt;a href="http://www.processor.com/" class="ApplyClass" target="_blank"&gt;&lt;img style="border: 0px solid;" alt="Processor.com" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
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               <dc:creator>Julie Knudson, Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=social-networkings-balancing-act</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=social-networkings-balancing-act/e2cccb8c-2305-4c90-8618-ab6f2b584290</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>Boost Your Enterprise Security</title>
               <description>&lt;p&gt;Bolster Your DefensesFrom Multiple AnglesWith These Quick Tips&lt;/p&gt;&lt;p&gt;Key Points&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;By defining action plans and roles, enterprises    can effectively mobilize resources    when security incidents occur.&lt;/li&gt;    &lt;li&gt;Instead of completely prohibiting the use    of removable media, monitor its usage    and record actions to find potential security    issues.&lt;/li&gt;    &lt;li&gt;Regular penetration testing should be    applied to both internally developed systems    and vendor systems to ensure they    aren't subject to compromise.&lt;/li&gt;&lt;/ul&gt;TODAY'S ENTERPRISE SECURITY landscapeis littered with sophisticated threatsthat are designed to quickly and effectivelyleech information and other assets.Boosting enterprise security often requiresa multipronged approach that covers securityfrom several angles, so consider thefollowing tips that can thwart malicioustypes from infiltrating your organization'sperimeters.</description>
               <content:encoded><![CDATA[TODAY’S ENTERPRISE SECURITY landscape
is littered with sophisticated threats
that are designed to quickly and effectively
leech information and other assets.
Boosting enterprise security often requires
a multipronged approach that covers security
from several angles, so consider the
following tips that can thwart malicious
types from infiltrating your organization’s
perimeters.
<p><strong>Improve Your Processes</strong><br />
<br />
You can populate your data center with
the latest and greatest security tools, but if
solid surrounding processes aren’t in
place, those tools will not meet expectations.
Alison Andrews, CEO of Vigilant
(www.thevigilant.com), recommends
focusing on process improvements to
immediately reduce overall risks and their
associated costs.<br />
<br />
“Create a map of key risk areas and a
prioritized list of assets, which, if compromised,
would have the greatest impact on
your business, and put a process in place
for keeping this up-to-date,” Andrews
says. “Changes in the IT environment,
introduction of new applications or business
processes, and the evolution of security
threats will all impact how you define
key risks.”<br />
<br />
She also advises that enterprises define
action plans and roles so that when
incidents do occur, appropriate resources
can be mobilized to analyze and address
each problem based on its criticality.
Finally, after the dust settles following
an incident, a post-mortem improvement
process should be implemented to identify
areas where logging filters, correlation
rules, other device configurations, or
the processes themselves can be tuned,
she says.<br />
<br />
<strong>Create A Position</strong><br />
<br />
Although it can be tough
to initially justify creating
a new security position
in tight economic times,
doing so might save your
enterprise from massive
security breaches in the
future. Brian Beal, information security
officer at Sensiba San Filippo, recommends
hiring and empowering a dedicated
security person, such as a CISO (chief
information security officer), to create or
improve a security management program
for the organization.<br />
<br />
“Having a network security engineer is
great, but who’s responsible for making
sure the entire enterprise, in addition to
the network, is being secured?” Beal
asks. “Many companies try to put the
responsibility of security on the operation
manager’s plate, but does that person
have any security-specific training or
background? Or do they even have the
extra time it would take to develop a
comprehensive security management
program? The answer to both questions
is typically ‘no.’”</p>
<p><a target="_blank" href="http://www.processor.com/articles//P3304/20p04/20p04.pdf?guid=">Article</a> by <em>
Christian Perry</em> for <a target="_blank" class="ApplyClass" href="http://www.processor.com/"><img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>TODAY'S ENTERPRISE SECURITY landscapeis littered with sophisticated threatsthat are designed to quickly and effectivelyleech information and other assets.Boosting enterprise security often requiresa multipronged approach that covers securityfrom several angles, so consider thefollowing tips that can thwart malicioustypes from infiltrating your organization'sperimeters.&lt;p&gt;&lt;strong&gt;Improve Your Processes&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;You can populate your data center withthe latest and greatest security tools, but ifsolid surrounding processes aren't inplace, those tools will not meet expectations.Alison Andrews, CEO of Vigilant(www.thevigilant.com), recommendsfocusing on process improvements toimmediately reduce overall risks and theirassociated costs.&lt;br /&gt;&lt;br /&gt;"Create a map of key risk areas and aprioritized list of assets, which, if compromised,would have the greatest impact onyour business, and put a process in placefor keeping this up-to-date," Andrewssays. "Changes in the IT environment,introduction of new applications or businessprocesses, and the evolution of securitythreats will all impact how you definekey risks."&lt;br /&gt;&lt;br /&gt;She also advises that enterprises defineaction plans and roles so that whenincidents do occur, appropriate resourcescan be mobilized to analyze and addresseach problem based on its criticality.Finally, after the dust settles followingan incident, a post-mortem improvementprocess should be implemented to identifyareas where logging filters, correlationrules, other device configurations, orthe processes themselves can be tuned,she says.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Create A Position&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Although it can be toughto initially justify creatinga new security positionin tight economic times,doing so might save yourenterprise from massivesecurity breaches in thefuture. Brian Beal, information securityofficer at Sensiba San Filippo, recommendshiring and empowering a dedicatedsecurity person, such as a CISO (chiefinformation security officer), to create orimprove a security management programfor the organization.&lt;br /&gt;&lt;br /&gt;"Having a network security engineer isgreat, but who's responsible for makingsure the entire enterprise, in addition tothe network, is being secured?" Bealasks. "Many companies try to put theresponsibility of security on the operationmanager's plate, but does that personhave any security-specific training orbackground? Or do they even have theextra time it would take to develop acomprehensive security managementprogram? The answer to both questionsis typically 'no.'"&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.processor.com/articles//P3304/20p04/20p04.pdf?guid="&gt;Article&lt;/a&gt; by &lt;em&gt;Christian Perry&lt;/em&gt; for &lt;a target="_blank" class="ApplyClass" href="http://www.processor.com/"&gt;&lt;img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Christian Perry, Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=boost-your-enterprise-security</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=boost-your-enterprise-security/31cb839b-6069-4ca6-8dfc-e66a184c1801</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>Virtualization in the financial sector</title>
               <description>I got an email from Victor asking me if I had heard about virtualization beingused in the mortgage industry, if it had been adopted by firms in order todeliver services or as a way of providing the IT infrastructure.&lt;br /&gt;&lt;br /&gt;I emailed Victor back after a few days having spoken to a few colleagues andanalysts, see my reply:</description>
               <content:encoded><![CDATA[<p>
I got an email from Victor asking me if I had heard about virtualization being
used in the mortgage industry, if it had been adopted by firms in order to
deliver services or as a way of providing the IT infrastructure.<br />
<br />
I emailed Victor back after a few days having spoken to a few colleagues and
analysts, see my reply:<br />
<br />
Hi Victor,<br />
Virtualization is being used in a range of different business sectors from
education to manufacturing and financial services, as to what elements of the
infrastructure have been virtualized, and on what technologies I am unable to
provide you with specifics.<br />
<br />
In regards to it’s suitability for the mortgage industry, I suspect that would
be a discussion for the individual business units or organizations to have, off
the top of my head:<br />
<br />
The benefits could be:</p>
<ul>
    <li>Consolidation of resources – doing more with less</li>
    <li>More dynamic infrastructure – being able to allocate capacity on demand where it
    is needed</li>
    <li>You can argue that it’s more energy efficient in terms of achieving more with
    less, say 4 servers instead of 16</li>
</ul>
Considerations:
<ul>
    <li>Legilslative issues, there may be instances where for whatever reason my
    businesses or departments cannot run on the same physical platforms, the
    ‘Chinese Wall’ scenario though this is mainly an issue where we are white
    labelling (re-selling services under a different name or organization).</li>
    <li>There might be some legacy platforms and applications which for operating
    system, cost or complexity might be best left to run on physical hardware when
    we do a cost benefit analysis.</li>
    <li>Financial organizations are using virtualization, whether it’s in client facing
    production platforms or back office/development ones, is going to be a matter of
    internal IT and business policy combined with any operational issues involved.
    For example if you’re deploying ATMs it might be easier to deploy an ATM rather
    than a virtual ATM solution as we have ATM deployment processes, trained
    engineers etc.</li>
</ul>
Apologies for not going into specifics, I have spoken with colleagues in the
business and IT space that work in retail banks and the financial sectors, they
all use virtualization in different ways and for different reasons, some have
adopted it fully, some have experimented the concept, others have rolled it back,
again it depends on where you are in the IT space, business agility, business
transformation, or lowest cost irrespective of platform to deliver the required
services.<br />
<p><a target="_blank" href="http://www.bladewatch.com/2011/01/09/virtualization-in-the-financial-sector/">Article</a> by <em>
Martin</em> for&nbsp; <a href="http://www.bladewatch.com/" target="_blank">
<img height="26" width="121" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/BladeWatch-fw-120.gif" alt="DATACENTER Journal Logo" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;I got an email from Victor asking me if I had heard about virtualization beingused in the mortgage industry, if it had been adopted by firms in order todeliver services or as a way of providing the IT infrastructure.&lt;br /&gt;&lt;br /&gt;I emailed Victor back after a few days having spoken to a few colleagues andanalysts, see my reply:&lt;br /&gt;&lt;br /&gt;Hi Victor,&lt;br /&gt;Virtualization is being used in a range of different business sectors fromeducation to manufacturing and financial services, as to what elements of theinfrastructure have been virtualized, and on what technologies I am unable toprovide you with specifics.&lt;br /&gt;&lt;br /&gt;In regards to it's suitability for the mortgage industry, I suspect that wouldbe a discussion for the individual business units or organizations to have, offthe top of my head:&lt;br /&gt;&lt;br /&gt;The benefits could be:&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Consolidation of resources - doing more with less&lt;/li&gt;    &lt;li&gt;More dynamic infrastructure - being able to allocate capacity on demand where it    is needed&lt;/li&gt;    &lt;li&gt;You can argue that it's more energy efficient in terms of achieving more with    less, say 4 servers instead of 16&lt;/li&gt;&lt;/ul&gt;Considerations:&lt;ul&gt;    &lt;li&gt;Legilslative issues, there may be instances where for whatever reason my    businesses or departments cannot run on the same physical platforms, the    'Chinese Wall' scenario though this is mainly an issue where we are white    labelling (re-selling services under a different name or organization).&lt;/li&gt;    &lt;li&gt;There might be some legacy platforms and applications which for operating    system, cost or complexity might be best left to run on physical hardware when    we do a cost benefit analysis.&lt;/li&gt;    &lt;li&gt;Financial organizations are using virtualization, whether it's in client facing    production platforms or back office/development ones, is going to be a matter of    internal IT and business policy combined with any operational issues involved.    For example if you're deploying ATMs it might be easier to deploy an ATM rather    than a virtual ATM solution as we have ATM deployment processes, trained    engineers etc.&lt;/li&gt;&lt;/ul&gt;Apologies for not going into specifics, I have spoken with colleagues in thebusiness and IT space that work in retail banks and the financial sectors, theyall use virtualization in different ways and for different reasons, some haveadopted it fully, some have experimented the concept, others have rolled it back,again it depends on where you are in the IT space, business agility, businesstransformation, or lowest cost irrespective of platform to deliver the requiredservices.&lt;br /&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.bladewatch.com/2011/01/09/virtualization-in-the-financial-sector/"&gt;Article&lt;/a&gt; by &lt;em&gt;Martin&lt;/em&gt; for&amp;nbsp; &lt;a href="http://www.bladewatch.com/" target="_blank"&gt;&lt;img height="26" width="121" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/BladeWatch-fw-120.gif" alt="DATACENTER Journal Logo" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Martin, BladeWatch</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=virtualization-in-the-financial-sector</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=virtualization-in-the-financial-sector/4b20b782-2323-4ef5-8fc7-9817c12c0c37</guid>
               <pubDate>Tue, 01 Mar 2011 05:00:00 GMT</pubDate>
               <crossTech:date>3/1/2011</crossTech:date>
          </item>
          <item>
               <title>Storage In The New Year </title>
               <description>Virtualization &amp;amp; The Cloud Will Continue To Reshape The Storage Landscape&lt;p&gt;Key Points &lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Experts anticipate a rise in storage virtualization as data centers focus    increasingly on TCO, rather than capital expenses. &lt;/li&gt;    &lt;li&gt;The coming year will breathe new life into information lifecycle management as    companies look to reduce their budgets through changes to storage and archiving.    &lt;/li&gt;    &lt;li&gt;Cloud storage will continue its rise in popularity, as will hybrid clouds and    private clouds that help enterprises to ease their transition to the cloud as a    whole.&lt;/li&gt;&lt;/ul&gt;Thanks to innovations in virtualization and the cloud, the IT storagelandscape has morphed wildly over the past few years. Organizations now have thepower and flexibility to store data to suit not only their budgets andequipment, but also the mobility of their employees and customers. Thesetechnologies and others made great headway over the past year and shouldcontinue to transform technology in 2011, according to experts. </description>
               <content:encoded><![CDATA[<p>Virtualization &amp; The Cloud Will Continue To Reshape The Storage Landscape </p>
<p>Key Points </p>
<ul>
    <li>Experts anticipate a rise in storage virtualization as data centers focus
    increasingly on TCO, rather than capital expenses. </li>
    <li>The coming year will breathe new life into information lifecycle management as
    companies look to reduce their budgets through changes to storage and archiving.
    </li>
    <li>Cloud storage will continue its rise in popularity, as will hybrid clouds and
    private clouds that help enterprises to ease their transition to the cloud as a
    whole.</li>
</ul>
Thanks to innovations in virtualization and the cloud, the IT storage
landscape has morphed wildly over the past few years. Organizations now have the
power and flexibility to store data to suit not only their budgets and
equipment, but also the mobility of their employees and customers. These
technologies and others made great headway over the past year and should
continue to transform technology in 2011, according to experts. <br />
<br />
“The virtualization of more and more business applications and the rapid
adoption of cloud technology means that storage strategies must shift from
simply providing storage technology to managing storage and infrastructure as a
service,” says Edward Newman, global service line lead for cloud and virtual
data center infrastructure at EMC Consulting. “This will require a huge shift in
storage operations for many organizations as they move their focus from simply
managing storage technology to aligning with business and application
stakeholders to manage the demand and capacity of their data and application
services.” <br />
<br />
<strong>Virtual Value </strong> <br />
<br />
More than ever, organizations are turning to virtualization to do more with
less "less equipment, less investment, less floor space. This concept has
increasingly floated to the storage realm due to its ability to improve
utilization and provide seamless data migration. Chris Marsh, IT market and
partner development manager for Spectra Logic (<a href="http://www.spectralogic.com/">www.spectralogic.com</a>),
predicts that storage virtualization and its tie-in with archival technologies
will have a big impact in 2011. <br />
<br />
“Data centers are facing requirements to reduce their budgets significantly, and
the emphasis is on TCO, or annual cost, not on the capital expense side, because
of the economy,” Marsh says. “Initiatives like active archiving and extending
storage across multiple media types and onto tape is the most significant way to
impact a company’s year-over-year cost per gigabyte of storage. Companies simply
can’t get the rubber-stamp approval that they could a few years ago to purchase
more and more performance disk.” <br />
<br />
<strong>ILM To The Rescue </strong> <br />
<br />
The amount of data stored at the average enterprise was already massive before
2010, but the rise of mobile applications and social networking has piled
enterprise data even higher as more employees are working and communicating from
remote locations. Still, data remains data, and most information eventually
becomes obsolete, in turn placing the onus on data center managers to
effectively manage the flow of information onto and off of storage systems.
<br />
<br />
Marsh predicts a rise in the use of information lifecycle management in 2011 as
companies must increasingly address their approaches to storage and
archiving "rather than just the products they’re using" to reduce their total
cost. As data centers grow exponentially, the cost of stor-ing data is going to
go directly under the budgetary microscope. <br />
<br />
<strong>Into The Cloud </strong> <br />
<br />
External cloud storage should continue its ascent in 2011, but internal "or
private" clouds are slated to make a particularly big impact in the coming year
as organizations become more familiar with the technologies and strategies
around their deployment. Because businesses rarely trust their entire storage
infrastructures to external cloud models, hybrid clouds that use both hosted
services and on-premises archives should enjoy increased popularity in 2011.
<br />
<br />
Newman notes that many organizations are preparing for the move to the cloud by
designing storage for enterprise private clouds. “The benefits to this approach
include access to data from anywhere using ubiquitous Web-based tools such as
REST [representational state transfer], automatic remote synchronization of
updates to multiple geographic locations, automatic worldwide tiering, and
compliance policy enforcement,” he says. <br />
<br />
CDMI, or the Cloud Data Management Interface, also will have a big impact in
2011, says Rob Peglar, vice president of technology for Xiotech (<a href="http://www.xiotech.com/">www.xiotech.com</a>),
as it outlines a complete methodology for managing cloud storage via RESTful
protocols and will help prevent vendor lock-in for cloud storage users. <br />
<br />
<br />
<strong>Preparing For Change </strong> <br />
<br />
Tomorrow’s storage technologies and strategies generally have agility and ease
of use in mind, but managers can nonetheless start working now to prep their
environments. According to New-man, this means preparing to go small and get
dense. “If your data center is not already stuffed full of 2TB drives and
straining your power and cooling capabilities today, it soon will be,” he says.
“The major strategy emerging to deal with this challenge is to move toward
small-form-factor drives with higher and higher densities but smaller power
footprints.” <br />
<br />
He also recommends that data center and IT managers adopt a more integrated view
of their IT infrastructures to prepare for delivering IT as a service and
infrastructure as a service. For example, integrated infrastructure offerings
such as Vblocks could make sense for some environments. In general, he advises
focusing on service levels, service catalogs, and service portfolios across the
IT infrastructure to make it easier for business and application owners to
understand, consume, and pay for services provided by IT. <br />
<br />
“Data centers are also becoming more efficient in their use of power, cooling,
and other ‘inputs,’ and storage strategies which leverage this trend will
prevail,” Peglar says. “The overall business strategy of reducing operational
expense is still very much in play in 2011, and efficient storage will win the
day.”
<p></p>
<p><a target="_blank" href="http://www.processor.com/editorial/article.asp?Article=articles/p3301/20p01/20p01.asp&amp;GUID=0D18C27EDB524B6DAC5495E30AAB7B5B">Article</a> by <em>
Christian Perry</em> for <a target="_blank" class="ApplyClass" href="http://www.processor.com/"><img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Virtualization &amp;amp; The Cloud Will Continue To Reshape The Storage Landscape &lt;/p&gt;&lt;p&gt;Key Points &lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Experts anticipate a rise in storage virtualization as data centers focus    increasingly on TCO, rather than capital expenses. &lt;/li&gt;    &lt;li&gt;The coming year will breathe new life into information lifecycle management as    companies look to reduce their budgets through changes to storage and archiving.    &lt;/li&gt;    &lt;li&gt;Cloud storage will continue its rise in popularity, as will hybrid clouds and    private clouds that help enterprises to ease their transition to the cloud as a    whole.&lt;/li&gt;&lt;/ul&gt;Thanks to innovations in virtualization and the cloud, the IT storagelandscape has morphed wildly over the past few years. Organizations now have thepower and flexibility to store data to suit not only their budgets andequipment, but also the mobility of their employees and customers. Thesetechnologies and others made great headway over the past year and shouldcontinue to transform technology in 2011, according to experts. &lt;br /&gt;&lt;br /&gt;"The virtualization of more and more business applications and the rapidadoption of cloud technology means that storage strategies must shift fromsimply providing storage technology to managing storage and infrastructure as aservice," says Edward Newman, global service line lead for cloud and virtualdata center infrastructure at EMC Consulting. "This will require a huge shift instorage operations for many organizations as they move their focus from simplymanaging storage technology to aligning with business and applicationstakeholders to manage the demand and capacity of their data and applicationservices." &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Virtual Value &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;More than ever, organizations are turning to virtualization to do more withless "less equipment, less investment, less floor space. This concept hasincreasingly floated to the storage realm due to its ability to improveutilization and provide seamless data migration. Chris Marsh, IT market andpartner development manager for Spectra Logic (&lt;a href="http://www.spectralogic.com/"&gt;www.spectralogic.com&lt;/a&gt;),predicts that storage virtualization and its tie-in with archival technologieswill have a big impact in 2011. &lt;br /&gt;&lt;br /&gt;"Data centers are facing requirements to reduce their budgets significantly, andthe emphasis is on TCO, or annual cost, not on the capital expense side, becauseof the economy," Marsh says. "Initiatives like active archiving and extendingstorage across multiple media types and onto tape is the most significant way toimpact a company's year-over-year cost per gigabyte of storage. Companies simplycan't get the rubber-stamp approval that they could a few years ago to purchasemore and more performance disk." &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;ILM To The Rescue &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;The amount of data stored at the average enterprise was already massive before2010, but the rise of mobile applications and social networking has piledenterprise data even higher as more employees are working and communicating fromremote locations. Still, data remains data, and most information eventuallybecomes obsolete, in turn placing the onus on data center managers toeffectively manage the flow of information onto and off of storage systems.&lt;br /&gt;&lt;br /&gt;Marsh predicts a rise in the use of information lifecycle management in 2011 ascompanies must increasingly address their approaches to storage andarchiving "rather than just the products they're using" to reduce their totalcost. As data centers grow exponentially, the cost of stor-ing data is going togo directly under the budgetary microscope. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Into The Cloud &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;External cloud storage should continue its ascent in 2011, but internal "orprivate" clouds are slated to make a particularly big impact in the coming yearas organizations become more familiar with the technologies and strategiesaround their deployment. Because businesses rarely trust their entire storageinfrastructures to external cloud models, hybrid clouds that use both hostedservices and on-premises archives should enjoy increased popularity in 2011.&lt;br /&gt;&lt;br /&gt;Newman notes that many organizations are preparing for the move to the cloud bydesigning storage for enterprise private clouds. "The benefits to this approachinclude access to data from anywhere using ubiquitous Web-based tools such asREST [representational state transfer], automatic remote synchronization ofupdates to multiple geographic locations, automatic worldwide tiering, andcompliance policy enforcement," he says. &lt;br /&gt;&lt;br /&gt;CDMI, or the Cloud Data Management Interface, also will have a big impact in2011, says Rob Peglar, vice president of technology for Xiotech (&lt;a href="http://www.xiotech.com/"&gt;www.xiotech.com&lt;/a&gt;),as it outlines a complete methodology for managing cloud storage via RESTfulprotocols and will help prevent vendor lock-in for cloud storage users. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Preparing For Change &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Tomorrow's storage technologies and strategies generally have agility and easeof use in mind, but managers can nonetheless start working now to prep theirenvironments. According to New-man, this means preparing to go small and getdense. "If your data center is not already stuffed full of 2TB drives andstraining your power and cooling capabilities today, it soon will be," he says."The major strategy emerging to deal with this challenge is to move towardsmall-form-factor drives with higher and higher densities but smaller powerfootprints." &lt;br /&gt;&lt;br /&gt;He also recommends that data center and IT managers adopt a more integrated viewof their IT infrastructures to prepare for delivering IT as a service andinfrastructure as a service. For example, integrated infrastructure offeringssuch as Vblocks could make sense for some environments. In general, he advisesfocusing on service levels, service catalogs, and service portfolios across theIT infrastructure to make it easier for business and application owners tounderstand, consume, and pay for services provided by IT. &lt;br /&gt;&lt;br /&gt;"Data centers are also becoming more efficient in their use of power, cooling,and other 'inputs,' and storage strategies which leverage this trend willprevail," Peglar says. "The overall business strategy of reducing operationalexpense is still very much in play in 2011, and efficient storage will win theday."&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.processor.com/editorial/article.asp?Article=articles/p3301/20p01/20p01.asp&amp;amp;GUID=0D18C27EDB524B6DAC5495E30AAB7B5B"&gt;Article&lt;/a&gt; by &lt;em&gt;Christian Perry&lt;/em&gt; for &lt;a target="_blank" class="ApplyClass" href="http://www.processor.com/"&gt;&lt;img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Christian Perry, Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=storage-in-the-new-year</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=storage-in-the-new-year/a13a49ea-b17c-4086-accf-1f9a4400fa03</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>Are Data Center Containers Sizing Up for an Explosion?</title>
               <description>The two most common alternatives for companies looking to build a new datacenter or expand existing IT infrastructure are traditional brick-and-mortarconstruction (or retrofitting) and outsourcing, whether via colocation, thecloud, or some other similar approach. But an increasingly popular approach toIT facilities involves so-called data center containers. These words tend tobring to mind a rather industrial-looking box about the size of a tractortrailer. Data center containers might also go by the names data center in a boxor containerized data center. But these names are generally not whatmanufacturers use: instead, many vendors are focusing more on their products'ability to scale quickly and relatively inexpensively (at least in terms ofcapital expenditures) and to do so in an incremental manner that can servecustomers planning both small and large facilities. Thus, many manufacturersrefer to these products as modular data centers.</description>
               <content:encoded><![CDATA[The two most common alternatives for companies looking to build a new data
center or expand existing IT infrastructure are traditional brick-and-mortar
construction (or retrofitting) and outsourcing, whether via colocation, the
cloud, or some other similar approach. But an increasingly popular approach to
IT facilities involves so-called data center containers. These words tend to
bring to mind a rather industrial-looking box about the size of a tractor
trailer. Data center containers might also go by the names data center in a box
or containerized data center. But these names are generally not what
manufacturers use: instead, many vendors are focusing more on their products’
ability to scale quickly and relatively inexpensively (at least in terms of
capital expenditures) and to do so in an incremental manner that can serve
customers planning both small and large facilities. Thus, many manufacturers
refer to these products as modular data centers.<br />
<br />
Regardless of their name, data center containers are broadening in both their
form and the types of customers that they serve—a trend that may signal a
growing market beyond the relatively small niche that data center containers
initially served. And owing to a slow economy that is showing few signs of a
speedy recovery, few companies are willing to make the kind of investment
required to build a traditional brick-and-mortar data center. Cloud computing
offers a potential means of outsourcing that is gaining wider acceptance in the
market, but it necessarily requires relinquishing control of IT resources to
another organization—a sacrifice that some companies may be unwilling to make,
and one that other companies may be unable to make, owing to regulatory or other
concerns. For companies that are stuck between these two options and that are
unable or unwilling, for whatever reason, to go the route of colocation, data
center containers may be an option.<br />
<br />
What a “Data Center Container” Brings to Mind<br />
<br />
Data center containers—as they are generally envisioned—involve 20-foot or
40-foot ISO-standard shipping containers. Bill Mannel, Vice President of Product
Marketing for SGI, notes that “ISO-based shipping containers are currently a
relatively narrow niche filled (typically) with military, homeland security, and
local disaster-preparedness customers,” as well as “a few Internet properties
that needed to expand rapidly” but didn’t have the time to build a traditional
data center. In particular, containerized data centers are almost ideal for
military applications, owing to their self-contained nature and mobility—two
vital characteristics of IT equipment for situations where a base of operations
must be able to move quickly and (potentially) over long distances.<br />
<br />
Along with the mobility and self-contained nature of these products, however,
comes some disadvantages. Not the least of these downsides is the less-than-tidy
appearance that can result when a company plants a couple large containers in
its parking lot. To be sure, a company’s customers might not end up parking next
to these containers, but the issue of aesthetics is not unimportant: image,
while not necessarily everything, is critical. But storing a data center
container inside a larger structure, while possible (and some
companies—especially large companies—do just this), may for some companies
defeat some of the purpose of going the containerized route in the first place.
Furthermore, containers stored outdoors must be able to handle inclement weather
sufficiently well to protect sensitive IT equipment—a water leak right above a
server rack, for instance, can quickly spell disaster.<br />
<br />
Thus, the data center container market, at least in so far as it abides by the
characteristics described above, has all the appearances of a niche. The
potential advantages of data center containers (i.e., modular data centers),
however, are leading vendors to innovate and to market their products beyond
niche segments, such as the military.<br />
<br />
<strong>Containers Versus Modular Data Centers</strong><br />
<br />
As mentioned previously, many vendors tend to focus more on the concept of a
modular data center rather than a data center container. Although these two
concepts are similar, they are not necessarily the same. Steve Sams, Vice
President of Global Site and Facilities Services for IBM Global Technology
Services, notes that with the increasing interest in data center containers has
led to “some confusion…with the name modular data center, which is actually a
broader market.” Modularity need not be limited to containers—especially the
ISO-size containers that may come to mind when the subject is broached. Thus,
the container market and the modular data center market are not interchangeable,
but containers are to some extent the current face of data center modularity. As
such, although distinctions between these two markets do exist and should be
called out in some situations, the two markets will be considered to have a
sufficient overlap that, for the purposes of this article, they are essentially
the same.<br />
<br />
<strong>(Modular) Data Center Containers: Who Are the Customers?</strong><br />
<br />
A company, when determining the best option for its IT strategy, must weigh a
number of considerations carefully. For instance, in the case of cloud
computing, the company must determine if the low capital cost, excellent
scalability, and pay-as-you-go pricing sufficiently outweigh the loss of control
of physical resources, involvement of a third party in data storage and resource
provision, and security concerns of this form of outsourcing. Needless to say,
the same weighing of advantages and disadvantages must be done for modular
approaches as well. And just as the apparent advantages of cloud computing have
led to predictions (and, to some extent, fulfillment) that it will become a
major market for IT, the advantages of the container-based approach may be
positioning that market for extensive growth as well.<br />
<br />
Sams notes four major intended uses that draw customers to data center
containers such as IBM’s Portable Modular Data Center: “remote locations such as
mining operations where the ability to construct a facility is limited;
portability such as military clients where the facility is resident in a
location for a period of time and likely to move; temporary locations where a
client has run out of capacity and needs something to tide [it] over a period of
time, usually until an existing site is upgraded or a new one is completed; and
unpredictable growth such as a new collocation facility.” <br />
<br />
Furthermore, vendors of modular data centers are not limiting their focus to
isolated industries. Wade Vinson, POD (Performance Optimized Data Center)
architect for HP, identifies a broad marketing target for that company: anybody
looking to expand or to retrofit existing data centers. No longer are data
center containers (or modular data centers) limited to isolated markets such as
high-performance computing and situations where rapid scalability is needed.<br />
<br />
Mannel also recognizes a broadening of the container market, especially with
SGI’s offering of modularity using much smaller increments: “our new ICE Cube
Air [offers] a smaller start-up size (enough to put four racks under cover),”
allowing customers to “expand in modest increments over time.” Such an approach
puts modular solutions within reach for smaller organizations that may be
“deploying racks in office space, retrofitting storage closets, [wanting] to
‘just fit in two more racks,’” and so on, and it “represents a significant
broadening of the market versus the fewer customers using an ISO-sized shipping
container.”<br />
<br />
With the broadening of the market for these products, the stage is set for a
potential growth spurt in container usage. Furthermore, because the market is
not limited to military and other applications that could quickly become
saturated with products from a few large vendors, potential customers may well
see a wider variety of options. And greater choice may yield greater confidence
in this option.<br />
<br />
<strong>(Modular) Data Center Containers: What’s in It for Customers?</strong><br />
<br />
Data center containers aren’t limited to just a small niche or two. So what
benefits might lead an average company perusing its IT options to choose
containers (i.e., a modular approach)?<br />
<br />
First, containers offer a fast path to an operational data center. This approach
may not be as quick as calling a cloud service provider, which can get a company
up and running with IT services in short order, but for companies that cannot or
will not outsource for whatever reason, a container-based approach doesn’t
require construction of a complete brick-and-mortar facility. In some cases,
however, the modular approach may be the fastest option. According to Mannel,
“Data center containers can be deployed in hours to days versus the traditional
months to years to get a new brick-and-mortar facility approved and constructed,
or an existing facility retrofitted and brought up to needed capability.”<br />
<br />
Second, containers offer scalability and the ability to start small with low
initial capital costs. Cloud computing may have an edge in this regard, in that
a cloud-based solution can be deployed with little or no capital costs, but for
companies that cannot or will not outsource, containers have a clear edge over a
traditional facility. As long as a company is not planning to store the
containers inside, building space no longer restrains growth in IT resources. A
company that needs more resources can simply add on using another container,
rather than potentially having to construct an entirely new facility or retrofit
an older one to make room for more equipment.<br />
<br />
This ability to quickly and easily scale capabilities along with the company’s
immediate requirements takes a tremendous strain off planning and budgetary
concerns. No longer does the IT department have to fight company management for
funds to construct a facility that will meet that company’s IT needs into the
foreseeable future; all the IT department needs to do is get enough to meet the
company’s current needs. “We need this now” is must more easily justified than
“we’ll need this five years from now,” especially in light of slow economic
conditions.<br />
<br />
This advantage is particularly beneficial for small companies, which may not
have at their disposal the amounts of capital that larger companies have. Thus,
Sams states that IBM containers have been used “by smaller companies, since they
can create a new data center quickly” that meets “their exact needs and
[provides] the flexibility to expand the data center easily as their business
grows and their needs change.”<br />
<br />
In addition, containers need not be the entirety of the solution. Vinson notes
that the modular approach allows customers to add to existing infrastructure,
not just rely exclusively on containers. Thus, for instance, a company with an
existing data center that simply cannot meet demand could be quickly
supplemented using some number of containers, thereby obviating the need to
perform an extensive retrofit of the facility or, worse (in terms of capital
cost), construction of a new facility.<br />
<br />
Third, companies can purchase custom containers and any additional services from
vendors to provide a complete data center solution. This approach, in some ways,
makes for a simpler process of creating a new data center.<br />
<br />
Fourth, data center containers offer power advantages that may beat some
traditional facilities. HP’s POD, for instance, can have a PUE (Power Usage
Effectiveness) of as low as 1.25. The self-contained nature of such products can
permit more efficient cooling compared with the traditional approach, and this
efficiency translates into lower energy bills. Thus, in certain situations, a
containerized data center may well offer significant savings in both capital and
operational expenses.<br />
<br />
Finally, there’s all the other advantages that brought containerized data
centers onto the scene in the first place. For instance, a data center container
can be moved from location to location (at least much more easily than a
brick-and-mortar building). Many potential customers, especially as the market
broadens, may be uninterested in mobility, however. But some companies—even
smaller ones—may need data center capabilities in a temporary location; in such
cases, containers can be an ideal solution. The modularity of a container also
allows companies to supplement even outsourced IT solutions: for instance, a
company that wants to use a hybrid cloud approach could use a container as a
relatively inexpensive way to add local IT resources to supplement public cloud
resources.<br />
<br />
<strong>So What’s Stopping Containers?</strong><br />
<br />
Just about every choice in life involves tradeoffs, and a company’s choice of a
data center solution is no different. Given all the advantages, what is keeping
containers from becoming the IT solution of choice? Partly, containers are
fairly new. A novel approach to a problem may well be hampered by its novelty;
this novelty, however, will eventually wear off, potentially opening the minds
of many potential customers. To be sure, as the market grows, more companies
will consider containers to be a viable solution (if for no other reason than
that other companies are doing it, too). <br />
<br />
As mentioned previously, aesthetics may work against containers, but even if
they are kept outside a company building, the presence of containers need not be
an eyesore if their owners, for instance, do a little landscaping or add a
privacy fence. But it may always be difficult to beat the clean look of a
single, well-architected building. In tough economic times, however, image may
become less of a concern than capability: a data center with a less refined look
is certainly better than no data center at all.<br />
<br />
Containers that are stored outside must also be able to weather the elements.
Inside storage is certainly a possibility, and some companies use this approach.
But for others, this defeats the purpose of a container. Therefore, companies
must be sure to select a container that is hardy enough to withstand outside
conditions. Some people might still, however, worry about possible water leaks,
for instance.<br />
<br />
A lack of industry standardization may also be putting a damper on the growth of
the market. Efforts are underway to resolve this situation, however, and
increased standardization may simply follow as the market leaves its initial
stages and begins to mature. In addition, increased standardization may also
lead to lower prices and more options for customers.<br />
<br />
<strong>Conclusions</strong><br />
<br />
Containerized data centers are beginning to leave behind the niche image, and
their numerous advantages and flexibility give them tremendous potential. The
question is simply whether the market will expand significantly and on what time
scale. Certainly, all the factors are present for a (at least relatively) fast
explosion of usage of these products, but markets are always unpredictable.<br />
<br />
There is little doubt that data center containers are serving more than just the
original niche customers, but how quickly customers in other areas will adopt
this approach is unclear. With regard to density, for instance, Sams states that
“although high density is a good match for container technology, the majority of
customers are at relatively low average density today and shifting very slowly.”<br />
<br />
Overall for data center containers, “the future is very bright,” according to
Mannel. Certainly, this market has potential. Whether the market will take off
in the near future, gain momentum more slowly, or simply stagnate for whatever
reason, only time will tell. Nevertheless, containers will continue to serve
their niche markets, and, no doubt, some companies beyond those niches.<br />
<br />
<br />
<a target="_blank" href="http://datacenterjournal.com/construction/are-data-center-containers-sizing-up-for-an-explosion">Article</a> by <em>
Jeffrey Clark</em> for&nbsp;
<a href="http://datacenterjournal.com/index.php" target="_blank">
<img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /></a>.
]]></content:encoded>
               <crossTech:Body>The two most common alternatives for companies looking to build a new datacenter or expand existing IT infrastructure are traditional brick-and-mortarconstruction (or retrofitting) and outsourcing, whether via colocation, thecloud, or some other similar approach. But an increasingly popular approach toIT facilities involves so-called data center containers. These words tend tobring to mind a rather industrial-looking box about the size of a tractortrailer. Data center containers might also go by the names data center in a boxor containerized data center. But these names are generally not whatmanufacturers use: instead, many vendors are focusing more on their products'ability to scale quickly and relatively inexpensively (at least in terms ofcapital expenditures) and to do so in an incremental manner that can servecustomers planning both small and large facilities. Thus, many manufacturersrefer to these products as modular data centers.&lt;br /&gt;&lt;br /&gt;Regardless of their name, data center containers are broadening in both theirform and the types of customers that they serve-a trend that may signal agrowing market beyond the relatively small niche that data center containersinitially served. And owing to a slow economy that is showing few signs of aspeedy recovery, few companies are willing to make the kind of investmentrequired to build a traditional brick-and-mortar data center. Cloud computingoffers a potential means of outsourcing that is gaining wider acceptance in themarket, but it necessarily requires relinquishing control of IT resources toanother organization-a sacrifice that some companies may be unwilling to make,and one that other companies may be unable to make, owing to regulatory or otherconcerns. For companies that are stuck between these two options and that areunable or unwilling, for whatever reason, to go the route of colocation, datacenter containers may be an option.&lt;br /&gt;&lt;br /&gt;What a "Data Center Container" Brings to Mind&lt;br /&gt;&lt;br /&gt;Data center containers-as they are generally envisioned-involve 20-foot or40-foot ISO-standard shipping containers. Bill Mannel, Vice President of ProductMarketing for SGI, notes that "ISO-based shipping containers are currently arelatively narrow niche filled (typically) with military, homeland security, andlocal disaster-preparedness customers," as well as "a few Internet propertiesthat needed to expand rapidly" but didn't have the time to build a traditionaldata center. In particular, containerized data centers are almost ideal formilitary applications, owing to their self-contained nature and mobility-twovital characteristics of IT equipment for situations where a base of operationsmust be able to move quickly and (potentially) over long distances.&lt;br /&gt;&lt;br /&gt;Along with the mobility and self-contained nature of these products, however,comes some disadvantages. Not the least of these downsides is the less-than-tidyappearance that can result when a company plants a couple large containers inits parking lot. To be sure, a company's customers might not end up parking nextto these containers, but the issue of aesthetics is not unimportant: image,while not necessarily everything, is critical. But storing a data centercontainer inside a larger structure, while possible (and somecompanies-especially large companies-do just this), may for some companiesdefeat some of the purpose of going the containerized route in the first place.Furthermore, containers stored outdoors must be able to handle inclement weathersufficiently well to protect sensitive IT equipment-a water leak right above aserver rack, for instance, can quickly spell disaster.&lt;br /&gt;&lt;br /&gt;Thus, the data center container market, at least in so far as it abides by thecharacteristics described above, has all the appearances of a niche. Thepotential advantages of data center containers (i.e., modular data centers),however, are leading vendors to innovate and to market their products beyondniche segments, such as the military.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Containers Versus Modular Data Centers&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;As mentioned previously, many vendors tend to focus more on the concept of amodular data center rather than a data center container. Although these twoconcepts are similar, they are not necessarily the same. Steve Sams, VicePresident of Global Site and Facilities Services for IBM Global TechnologyServices, notes that with the increasing interest in data center containers hasled to "some confusion ...with the name modular data center, which is actually abroader market." Modularity need not be limited to containers-especially theISO-size containers that may come to mind when the subject is broached. Thus,the container market and the modular data center market are not interchangeable,but containers are to some extent the current face of data center modularity. Assuch, although distinctions between these two markets do exist and should becalled out in some situations, the two markets will be considered to have asufficient overlap that, for the purposes of this article, they are essentiallythe same.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;(Modular) Data Center Containers: Who Are the Customers?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;A company, when determining the best option for its IT strategy, must weigh anumber of considerations carefully. For instance, in the case of cloudcomputing, the company must determine if the low capital cost, excellentscalability, and pay-as-you-go pricing sufficiently outweigh the loss of controlof physical resources, involvement of a third party in data storage and resourceprovision, and security concerns of this form of outsourcing. Needless to say,the same weighing of advantages and disadvantages must be done for modularapproaches as well. And just as the apparent advantages of cloud computing haveled to predictions (and, to some extent, fulfillment) that it will become amajor market for IT, the advantages of the container-based approach may bepositioning that market for extensive growth as well.&lt;br /&gt;&lt;br /&gt;Sams notes four major intended uses that draw customers to data centercontainers such as IBM's Portable Modular Data Center: "remote locations such asmining operations where the ability to construct a facility is limited;portability such as military clients where the facility is resident in alocation for a period of time and likely to move; temporary locations where aclient has run out of capacity and needs something to tide [it] over a period oftime, usually until an existing site is upgraded or a new one is completed; andunpredictable growth such as a new collocation facility." &lt;br /&gt;&lt;br /&gt;Furthermore, vendors of modular data centers are not limiting their focus toisolated industries. Wade Vinson, POD (Performance Optimized Data Center)architect for HP, identifies a broad marketing target for that company: anybodylooking to expand or to retrofit existing data centers. No longer are datacenter containers (or modular data centers) limited to isolated markets such ashigh-performance computing and situations where rapid scalability is needed.&lt;br /&gt;&lt;br /&gt;Mannel also recognizes a broadening of the container market, especially withSGI's offering of modularity using much smaller increments: "our new ICE CubeAir [offers] a smaller start-up size (enough to put four racks under cover),"allowing customers to "expand in modest increments over time." Such an approachputs modular solutions within reach for smaller organizations that may be"deploying racks in office space, retrofitting storage closets, [wanting] to'just fit in two more racks,'" and so on, and it "represents a significantbroadening of the market versus the fewer customers using an ISO-sized shippingcontainer."&lt;br /&gt;&lt;br /&gt;With the broadening of the market for these products, the stage is set for apotential growth spurt in container usage. Furthermore, because the market isnot limited to military and other applications that could quickly becomesaturated with products from a few large vendors, potential customers may wellsee a wider variety of options. And greater choice may yield greater confidencein this option.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;(Modular) Data Center Containers: What's in It for Customers?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Data center containers aren't limited to just a small niche or two. So whatbenefits might lead an average company perusing its IT options to choosecontainers (i.e., a modular approach)?&lt;br /&gt;&lt;br /&gt;First, containers offer a fast path to an operational data center. This approachmay not be as quick as calling a cloud service provider, which can get a companyup and running with IT services in short order, but for companies that cannot orwill not outsource for whatever reason, a container-based approach doesn'trequire construction of a complete brick-and-mortar facility. In some cases,however, the modular approach may be the fastest option. According to Mannel,"Data center containers can be deployed in hours to days versus the traditionalmonths to years to get a new brick-and-mortar facility approved and constructed,or an existing facility retrofitted and brought up to needed capability."&lt;br /&gt;&lt;br /&gt;Second, containers offer scalability and the ability to start small with lowinitial capital costs. Cloud computing may have an edge in this regard, in thata cloud-based solution can be deployed with little or no capital costs, but forcompanies that cannot or will not outsource, containers have a clear edge over atraditional facility. As long as a company is not planning to store thecontainers inside, building space no longer restrains growth in IT resources. Acompany that needs more resources can simply add on using another container,rather than potentially having to construct an entirely new facility or retrofitan older one to make room for more equipment.&lt;br /&gt;&lt;br /&gt;This ability to quickly and easily scale capabilities along with the company'simmediate requirements takes a tremendous strain off planning and budgetaryconcerns. No longer does the IT department have to fight company management forfunds to construct a facility that will meet that company's IT needs into theforeseeable future; all the IT department needs to do is get enough to meet thecompany's current needs. "We need this now" is must more easily justified than"we'll need this five years from now," especially in light of slow economicconditions.&lt;br /&gt;&lt;br /&gt;This advantage is particularly beneficial for small companies, which may nothave at their disposal the amounts of capital that larger companies have. Thus,Sams states that IBM containers have been used "by smaller companies, since theycan create a new data center quickly" that meets "their exact needs and[provides] the flexibility to expand the data center easily as their businessgrows and their needs change."&lt;br /&gt;&lt;br /&gt;In addition, containers need not be the entirety of the solution. Vinson notesthat the modular approach allows customers to add to existing infrastructure,not just rely exclusively on containers. Thus, for instance, a company with anexisting data center that simply cannot meet demand could be quicklysupplemented using some number of containers, thereby obviating the need toperform an extensive retrofit of the facility or, worse (in terms of capitalcost), construction of a new facility.&lt;br /&gt;&lt;br /&gt;Third, companies can purchase custom containers and any additional services fromvendors to provide a complete data center solution. This approach, in some ways,makes for a simpler process of creating a new data center.&lt;br /&gt;&lt;br /&gt;Fourth, data center containers offer power advantages that may beat sometraditional facilities. HP's POD, for instance, can have a PUE (Power UsageEffectiveness) of as low as 1.25. The self-contained nature of such products canpermit more efficient cooling compared with the traditional approach, and thisefficiency translates into lower energy bills. Thus, in certain situations, acontainerized data center may well offer significant savings in both capital andoperational expenses.&lt;br /&gt;&lt;br /&gt;Finally, there's all the other advantages that brought containerized datacenters onto the scene in the first place. For instance, a data center containercan be moved from location to location (at least much more easily than abrick-and-mortar building). Many potential customers, especially as the marketbroadens, may be uninterested in mobility, however. But some companies-evensmaller ones-may need data center capabilities in a temporary location; in suchcases, containers can be an ideal solution. The modularity of a container alsoallows companies to supplement even outsourced IT solutions: for instance, acompany that wants to use a hybrid cloud approach could use a container as arelatively inexpensive way to add local IT resources to supplement public cloudresources.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;So What's Stopping Containers?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Just about every choice in life involves tradeoffs, and a company's choice of adata center solution is no different. Given all the advantages, what is keepingcontainers from becoming the IT solution of choice? Partly, containers arefairly new. A novel approach to a problem may well be hampered by its novelty;this novelty, however, will eventually wear off, potentially opening the mindsof many potential customers. To be sure, as the market grows, more companieswill consider containers to be a viable solution (if for no other reason thanthat other companies are doing it, too). &lt;br /&gt;&lt;br /&gt;As mentioned previously, aesthetics may work against containers, but even ifthey are kept outside a company building, the presence of containers need not bean eyesore if their owners, for instance, do a little landscaping or add aprivacy fence. But it may always be difficult to beat the clean look of asingle, well-architected building. In tough economic times, however, image maybecome less of a concern than capability: a data center with a less refined lookis certainly better than no data center at all.&lt;br /&gt;&lt;br /&gt;Containers that are stored outside must also be able to weather the elements.Inside storage is certainly a possibility, and some companies use this approach.But for others, this defeats the purpose of a container. Therefore, companiesmust be sure to select a container that is hardy enough to withstand outsideconditions. Some people might still, however, worry about possible water leaks,for instance.&lt;br /&gt;&lt;br /&gt;A lack of industry standardization may also be putting a damper on the growth ofthe market. Efforts are underway to resolve this situation, however, andincreased standardization may simply follow as the market leaves its initialstages and begins to mature. In addition, increased standardization may alsolead to lower prices and more options for customers.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Conclusions&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Containerized data centers are beginning to leave behind the niche image, andtheir numerous advantages and flexibility give them tremendous potential. Thequestion is simply whether the market will expand significantly and on what timescale. Certainly, all the factors are present for a (at least relatively) fastexplosion of usage of these products, but markets are always unpredictable.&lt;br /&gt;&lt;br /&gt;There is little doubt that data center containers are serving more than just theoriginal niche customers, but how quickly customers in other areas will adoptthis approach is unclear. With regard to density, for instance, Sams states that"although high density is a good match for container technology, the majority ofcustomers are at relatively low average density today and shifting very slowly."&lt;br /&gt;&lt;br /&gt;Overall for data center containers, "the future is very bright," according toMannel. Certainly, this market has potential. Whether the market will take offin the near future, gain momentum more slowly, or simply stagnate for whateverreason, only time will tell. Nevertheless, containers will continue to servetheir niche markets, and, no doubt, some companies beyond those niches.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a target="_blank" href="http://datacenterjournal.com/construction/are-data-center-containers-sizing-up-for-an-explosion"&gt;Article&lt;/a&gt; by &lt;em&gt;Jeffrey Clark&lt;/em&gt; for&amp;nbsp;&lt;a href="http://datacenterjournal.com/index.php" target="_blank"&gt;&lt;img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /&gt;&lt;/a&gt;.</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Jeffrey Clark, DATACENTER Journal</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=are-data-center-containers-sizing-up-for-an-explosion</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=are-data-center-containers-sizing-up-for-an-explosion/e22d9df3-7fcb-4a03-90c8-89273cd77cd0</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>How To Avoid Undermining Your Cloud Initiatives: Intelligent Application Mobility </title>
               <description>Traditional approaches to scaling and distributing transactional applicationsneed careful implementation and are not amenable to frequent reconfiguration.Consequently, these methods are only suitable for situations in which you aremaster of all you survey-and you are prepared to over-provision resources toreduce the need for reconfiguration. As such, these methods are major stumblingblocks to taking full advantage of the elasticity and cost benefits of cloudcomputing, whether you choose to work in private, public, or hybrid clouds. Toremove these roadblocks, companies need to embrace a new approach to scaling anddistributing applications. In short, we need to get smart and exploitintelligent application mobility.</description>
               <content:encoded><![CDATA[Traditional approaches to scaling and distributing transactional applications
need careful implementation and are not amenable to frequent reconfiguration.
Consequently, these methods are only suitable for situations in which you are
master of all you survey—and you are prepared to over-provision resources to
reduce the need for reconfiguration. As such, these methods are major stumbling
blocks to taking full advantage of the elasticity and cost benefits of cloud
computing, whether you choose to work in private, public, or hybrid clouds. To
remove these roadblocks, companies need to embrace a new approach to scaling and
distributing applications. In short, we need to get smart and exploit
intelligent application mobility.<br />
<br />
To realize the full benefits of cloud computing, application services must be
built in a way that gives cloud providers the freedom to deploy them in the most
efficient way while respecting any business constraints. <br />
<br />
The principle of building systems for flexible deployment has been well
understood for many years by web application developers, who use short-lived
stateless event processing to great effect. The beauty of this approach is that
it doesn’t matter which instance of a web server handles any given request. You
can have as many instances of a web server as are needed to handle any given
workload, with a load balancer dynamically spreading the workload across those
instances. Your web server farm can be scaled out or scaled back very easily—a
great example of “elasticity.” The flexibility and location transparency
inherent in web applications makes them ideally suited to running in the cloud.
The cloud provider can create as many or as few instances of an application
service as are required to meet the demand at any given time, delivering the
elasticity and pay-per-usage advantages of cloud computing.<br />
<br />
The picture changes radically for the applications that enterprises typically
use to run their businesses. These applications are stateful and transactional,
typically with significant data contention that needs to be carefully managed.
Consequently, there are many more constraints on processing and on how
transactional applications are designed and scaled. Maintaining these
constraints is rarely a problem when there are only a handful of occasional
users.&nbsp; When you need to scale-out your application to handle increased
volumes or to service users in multiple geographies, however, then the
constraints required by transactional applications cause them to become
increasingly rigid to achieve the required scale while maintaining transactional
integrity.<br />
<br />
A traditional means of scaling transactional applications is to statically
partition resources and to route subsets of the workload to each partition. A
typical configuration might involve dedicating the first server machine to
requests relating to items in the range A–E, the second to F–J, the third to
K–N, and so on, with a message broker sitting in front of this group of server
machines to route requests to the correct machine. Not only is this partitioning
static, but you have to ensure you allocate sufficient processing resources to
each partition to handle its maximum workload. This “just in case” provisioning
of resources is necessarily wasteful most of the time. It also means you have to
constantly monitor actual usage to identify when the current partitioning scheme
is becoming inadequate, at which point you must undertake a painful
re-partitioning exercise. Hence, the static partitioning model is wasteful in
operation and expensive to maintain. It is especially wasteful in cloud
environments, as the approach’s rigidity prevents realization of the full
elasticity and cost benefits of cloud computing. <br />
<br />
An alternative means of scaling enterprise applications is often referred to as
“instance-on-demand” or “replication everywhere.” Using this design pattern,
there is no partitioning of applications or application services. Instead,
additional instances of the entire application or the entire application service
are created whenever you need to scale out. Conceptually, this approach
re-creates the flexibility and location transparency of traditional web
applications because any instance of an application service can handle any
request, and you can scale-out by adding as many instances of the application
service as needed. It is naïve in the extreme, however, as the constraints
required by transactional applications invariably limit this approach’s
effectiveness. For example, to ensure that all instances have a consistent
up-to-date view of the world before processing any transaction, any change made
by an application service needs to be simultaneously propagated to all other
instances. Many products attempt to address this problem of distributed data
contention, typically by introducing a caching tier, but this inevitably creates
inefficiencies that limit scalability, which again limits the potential
elasticity and cost benefits of cloud computing. <br />
<br />
Removing these impediments requires a new approach to scaling and distributing
transactional application services: one that revisits fundamental requirements
based on first principles.<br />
<br />
1.&nbsp;&nbsp;&nbsp; Finer-Grained Scalability and Distribution <br />
<br />
Decomposing an application into coarse-grained services so that services can be
individually distributed across multiple machines is a well-established pattern
for scaling a transactional application. Effectively, the service is the unit of
scalability. The finer grained the decomposition, the greater the number of
services and the greater the number of machines a transactional application can
scale across before partitioning or replication is required. <br />
<br />
The number of services into which an application can be decomposed is limited;
therefore, the scalability achievable in this way is equally limited. Within
each service, however, are a potentially unlimited number of segments. If a
segment becomes the unit of scalability, then a service can itself scale out by
distributing individual segments across multiple machines, thereby dramatically
increasing scalability (typically by orders of magnitude).<br />
<br />
For example, a stock trading application consists of a number of services, one
of them being the “order book” service (where bids and asks for stocks are
recorded). The order-book service contains any number of individual order books,
one for each stock being traded. The order-book is an example of a segment. If a
segment (rather than a service) is the unit of scalability, then the order-book
service is dramatically more scalable—anywhere up to the point where a machine
is allocated to each individual order book!<br />
<br />
2.&nbsp;&nbsp;&nbsp; Mobile Segments <br />
<br />
The potential of much-finer-grained scalability can only be fully realized if
segments are mobile; that is, they can be dynamically moved across multiple
resources. Without mobility, the way you initially deploy the segments is the
way they stay deployed, which effectively provides nothing more than an
alternative (albeit enhanced) mechanism for statically partitioning a service.
<br />
<br />
The importance of mobility is well established, as evidenced by VMotion from
VMware and Live Application Mobility from IBM. These forms of mobility, however,
apply at the infrastructure level only (virtual machine or LPAR), whereas what’s
needed now is mobility for very fine-grained segments of a service.<br />
<br />
Segment mobility enables changing the configuration of segments dynamically.&nbsp;
When a service needs to scale out, individual segments can be moved to one or
more additional servers, including across data centers and regions, to increase
the processing power and throughput available to the service as a whole.<br />
<br />
3.&nbsp;&nbsp;&nbsp; Mobility Must Not Interrupt or Degrade Service in Any Way
<br />
<br />
A limitation of conventional mobility technologies is that services are
temporarily paused when they are moved, and moving entire virtual machines or
LPARS can take quite some time to complete, even within the same data center.
<br />
<br />
One of the advantages of mobility at the segment level is that it offers the
possibility of fine-grained resource optimization and very precise scalability.
Individual segments can be redistributed dynamically between available resources
to continually achieve the best resource allocation to the total workload. <br />
<br />
Continual resource optimization is only feasible if frequent reconfiguration is
possible, which requires the ability to move transactional segments with zero
interruption or degradation to service, which in turn means you have to be able
to move segments while they are still running and without pausing them.<br />
<br />
4.&nbsp;&nbsp;&nbsp; Near-Instantaneous Mobility <br />
<br />
Another advantage of mobility at the segment level is that moving segments is
orders of magnitude faster than moving entire virtual machines or LPARS. Moving
even large numbers of segments typically takes just milliseconds. Hence,
combining this with the ability to avoid any interruption or degradation to
service yields the potential to be almost instantly responsive to changes in
workload and to precisely match resource usage to rapidly fluctuating workloads.<br />
&nbsp;<br />
This capability is critical for realizing the full elasticity and pay-per-use
benefits of cloud computing.<br />
<br />
5.&nbsp;&nbsp;&nbsp; Full Mobility Across the Wide-Area Network<br />
<br />
There are several scenarios where mobility over the wide-area network is
tremendously valuable. For example,<br />
<br />
-&nbsp;&nbsp;&nbsp; The ability to dynamically move processing to the locations
where the greatest demand is being generated<br />
-&nbsp;&nbsp;&nbsp; Relocating segments closer to a user to improve latency<br />
-&nbsp;&nbsp;&nbsp; “Follow-the-sun” processing<br />
-&nbsp;&nbsp;&nbsp; Using the most cost-effective computing resource, perhaps in
data centers that are underutilized or clouds that are offering the best spot
prices<br />
-&nbsp;&nbsp;&nbsp; Disaster recovery<br />
<br />
Again, segment-level mobility makes it very fast to relocate some or all of your
applications across geographies and clouds, and when this is coupled with zero
interruption or degradation to service, then resource optimization and precise
scalability of transactional applications becomes possible at the global level.
<br />
<br />
6.&nbsp;&nbsp;&nbsp; Automatic Governance and Control <br />
<br />
With the capabilities described above, we are looking at the potential to fully
exploit the benefits of cloud computing via highly mobile application segments
that can dynamically and continuously reconfigure themselves, including across
geographies and clouds, in response to changing workloads, resource
availability, user demand, performance criteria, and costs. <br />
<br />
With so many factors in play, transforming the potential benefits into real
benefits is only possible by fully automating the management of these
capabilities. This requires the following:<br />
<br />
-&nbsp;&nbsp;&nbsp; Continuous, real-time monitoring of workloads, capacities,
resource availability, user demand, locations, costs, and so on<br />
-&nbsp;&nbsp;&nbsp; matching these monitoring data against business policies in
order to determine when, where and how to respond to changes in any of the above<br />
<br />
Using a policy-based framework to automate the management of a dynamic
application is not just essential for driving down the cost of management and
driving up the elasticity benefits of cloud computing. It’s also essential for
ensuring that good governance is enforced. For example, in many industries,
regulations govern where data processing and storage must and must not take
place—a policy framework that is geo-location aware can ensure compliance with
such regulations even as data and processes dynamically move around a cloud.<br />
<br />
Bringing It All Together: Intelligent Application Mobility<br />
<br />
To liberate transactional applications from the constraints of traditional
approaches to scaling and distribution, and thereby ensure they can take full
advantage of the elasticity and cost benefits of cloud computing, a new approach
is needed. This approach must be based on the high-speed mobility of
fine-grained application service components, where their deployment is
automatically managed in real time by user-defined policies to ensure continual
optimization and compliance. Collectively, these capabilities are known as
intelligent application mobility. Intelligent application mobility is essential
if we’re to make the full benefits of cloud computing available to transactional
applications.<br />
<br />
<br />
<a target="_blank" href="http://datacenterjournal.com/best-practices/how-to-avoid-undermining-your-cloud-initiatives-intelligent-application-mobility">Article</a> by <em>
Duncan Johnston-Watt</em> for&nbsp;
<a href="http://datacenterjournal.com/index.php" target="_blank">
<img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /></a>.
]]></content:encoded>
               <crossTech:Body>Traditional approaches to scaling and distributing transactional applicationsneed careful implementation and are not amenable to frequent reconfiguration.Consequently, these methods are only suitable for situations in which you aremaster of all you survey-and you are prepared to over-provision resources toreduce the need for reconfiguration. As such, these methods are major stumblingblocks to taking full advantage of the elasticity and cost benefits of cloudcomputing, whether you choose to work in private, public, or hybrid clouds. Toremove these roadblocks, companies need to embrace a new approach to scaling anddistributing applications. In short, we need to get smart and exploitintelligent application mobility.&lt;br /&gt;&lt;br /&gt;To realize the full benefits of cloud computing, application services must bebuilt in a way that gives cloud providers the freedom to deploy them in the mostefficient way while respecting any business constraints. &lt;br /&gt;&lt;br /&gt;The principle of building systems for flexible deployment has been wellunderstood for many years by web application developers, who use short-livedstateless event processing to great effect. The beauty of this approach is thatit doesn't matter which instance of a web server handles any given request. Youcan have as many instances of a web server as are needed to handle any givenworkload, with a load balancer dynamically spreading the workload across thoseinstances. Your web server farm can be scaled out or scaled back very easily-agreat example of "elasticity." The flexibility and location transparencyinherent in web applications makes them ideally suited to running in the cloud.The cloud provider can create as many or as few instances of an applicationservice as are required to meet the demand at any given time, delivering theelasticity and pay-per-usage advantages of cloud computing.&lt;br /&gt;&lt;br /&gt;The picture changes radically for the applications that enterprises typicallyuse to run their businesses. These applications are stateful and transactional,typically with significant data contention that needs to be carefully managed.Consequently, there are many more constraints on processing and on howtransactional applications are designed and scaled. Maintaining theseconstraints is rarely a problem when there are only a handful of occasionalusers.&amp;nbsp; When you need to scale-out your application to handle increasedvolumes or to service users in multiple geographies, however, then theconstraints required by transactional applications cause them to becomeincreasingly rigid to achieve the required scale while maintaining transactionalintegrity.&lt;br /&gt;&lt;br /&gt;A traditional means of scaling transactional applications is to staticallypartition resources and to route subsets of the workload to each partition. Atypical configuration might involve dedicating the first server machine torequests relating to items in the range A-E, the second to F-J, the third toK-N, and so on, with a message broker sitting in front of this group of servermachines to route requests to the correct machine. Not only is this partitioningstatic, but you have to ensure you allocate sufficient processing resources toeach partition to handle its maximum workload. This "just in case" provisioningof resources is necessarily wasteful most of the time. It also means you have toconstantly monitor actual usage to identify when the current partitioning schemeis becoming inadequate, at which point you must undertake a painfulre-partitioning exercise. Hence, the static partitioning model is wasteful inoperation and expensive to maintain. It is especially wasteful in cloudenvironments, as the approach's rigidity prevents realization of the fullelasticity and cost benefits of cloud computing. &lt;br /&gt;&lt;br /&gt;An alternative means of scaling enterprise applications is often referred to as"instance-on-demand" or "replication everywhere." Using this design pattern,there is no partitioning of applications or application services. Instead,additional instances of the entire application or the entire application serviceare created whenever you need to scale out. Conceptually, this approachre-creates the flexibility and location transparency of traditional webapplications because any instance of an application service can handle anyrequest, and you can scale-out by adding as many instances of the applicationservice as needed. It is nave in the extreme, however, as the constraintsrequired by transactional applications invariably limit this approach'seffectiveness. For example, to ensure that all instances have a consistentup-to-date view of the world before processing any transaction, any change madeby an application service needs to be simultaneously propagated to all otherinstances. Many products attempt to address this problem of distributed datacontention, typically by introducing a caching tier, but this inevitably createsinefficiencies that limit scalability, which again limits the potentialelasticity and cost benefits of cloud computing. &lt;br /&gt;&lt;br /&gt;Removing these impediments requires a new approach to scaling and distributingtransactional application services: one that revisits fundamental requirementsbased on first principles.&lt;br /&gt;&lt;br /&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp; Finer-Grained Scalability and Distribution &lt;br /&gt;&lt;br /&gt;Decomposing an application into coarse-grained services so that services can beindividually distributed across multiple machines is a well-established patternfor scaling a transactional application. Effectively, the service is the unit ofscalability. The finer grained the decomposition, the greater the number ofservices and the greater the number of machines a transactional application canscale across before partitioning or replication is required. &lt;br /&gt;&lt;br /&gt;The number of services into which an application can be decomposed is limited;therefore, the scalability achievable in this way is equally limited. Withineach service, however, are a potentially unlimited number of segments. If asegment becomes the unit of scalability, then a service can itself scale out bydistributing individual segments across multiple machines, thereby dramaticallyincreasing scalability (typically by orders of magnitude).&lt;br /&gt;&lt;br /&gt;For example, a stock trading application consists of a number of services, oneof them being the "order book" service (where bids and asks for stocks arerecorded). The order-book service contains any number of individual order books,one for each stock being traded. The order-book is an example of a segment. If asegment (rather than a service) is the unit of scalability, then the order-bookservice is dramatically more scalable-anywhere up to the point where a machineis allocated to each individual order book!&lt;br /&gt;&lt;br /&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp; Mobile Segments &lt;br /&gt;&lt;br /&gt;The potential of much-finer-grained scalability can only be fully realized ifsegments are mobile; that is, they can be dynamically moved across multipleresources. Without mobility, the way you initially deploy the segments is theway they stay deployed, which effectively provides nothing more than analternative (albeit enhanced) mechanism for statically partitioning a service.&lt;br /&gt;&lt;br /&gt;The importance of mobility is well established, as evidenced by VMotion fromVMware and Live Application Mobility from IBM. These forms of mobility, however,apply at the infrastructure level only (virtual machine or LPAR), whereas what'sneeded now is mobility for very fine-grained segments of a service.&lt;br /&gt;&lt;br /&gt;Segment mobility enables changing the configuration of segments dynamically.&amp;nbsp;When a service needs to scale out, individual segments can be moved to one ormore additional servers, including across data centers and regions, to increasethe processing power and throughput available to the service as a whole.&lt;br /&gt;&lt;br /&gt;3.&amp;nbsp;&amp;nbsp;&amp;nbsp; Mobility Must Not Interrupt or Degrade Service in Any Way&lt;br /&gt;&lt;br /&gt;A limitation of conventional mobility technologies is that services aretemporarily paused when they are moved, and moving entire virtual machines orLPARS can take quite some time to complete, even within the same data center.&lt;br /&gt;&lt;br /&gt;One of the advantages of mobility at the segment level is that it offers thepossibility of fine-grained resource optimization and very precise scalability.Individual segments can be redistributed dynamically between available resourcesto continually achieve the best resource allocation to the total workload. &lt;br /&gt;&lt;br /&gt;Continual resource optimization is only feasible if frequent reconfiguration ispossible, which requires the ability to move transactional segments with zerointerruption or degradation to service, which in turn means you have to be ableto move segments while they are still running and without pausing them.&lt;br /&gt;&lt;br /&gt;4.&amp;nbsp;&amp;nbsp;&amp;nbsp; Near-Instantaneous Mobility &lt;br /&gt;&lt;br /&gt;Another advantage of mobility at the segment level is that moving segments isorders of magnitude faster than moving entire virtual machines or LPARS. Movingeven large numbers of segments typically takes just milliseconds. Hence,combining this with the ability to avoid any interruption or degradation toservice yields the potential to be almost instantly responsive to changes inworkload and to precisely match resource usage to rapidly fluctuating workloads.&lt;br /&gt;&amp;nbsp;&lt;br /&gt;This capability is critical for realizing the full elasticity and pay-per-usebenefits of cloud computing.&lt;br /&gt;&lt;br /&gt;5.&amp;nbsp;&amp;nbsp;&amp;nbsp; Full Mobility Across the Wide-Area Network&lt;br /&gt;&lt;br /&gt;There are several scenarios where mobility over the wide-area network istremendously valuable. For example,&lt;br /&gt;&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; The ability to dynamically move processing to the locationswhere the greatest demand is being generated&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; Relocating segments closer to a user to improve latency&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; "Follow-the-sun" processing&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; Using the most cost-effective computing resource, perhaps indata centers that are underutilized or clouds that are offering the best spotprices&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; Disaster recovery&lt;br /&gt;&lt;br /&gt;Again, segment-level mobility makes it very fast to relocate some or all of yourapplications across geographies and clouds, and when this is coupled with zerointerruption or degradation to service, then resource optimization and precisescalability of transactional applications becomes possible at the global level.&lt;br /&gt;&lt;br /&gt;6.&amp;nbsp;&amp;nbsp;&amp;nbsp; Automatic Governance and Control &lt;br /&gt;&lt;br /&gt;With the capabilities described above, we are looking at the potential to fullyexploit the benefits of cloud computing via highly mobile application segmentsthat can dynamically and continuously reconfigure themselves, including acrossgeographies and clouds, in response to changing workloads, resourceavailability, user demand, performance criteria, and costs. &lt;br /&gt;&lt;br /&gt;With so many factors in play, transforming the potential benefits into realbenefits is only possible by fully automating the management of thesecapabilities. This requires the following:&lt;br /&gt;&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; Continuous, real-time monitoring of workloads, capacities,resource availability, user demand, locations, costs, and so on&lt;br /&gt;-&amp;nbsp;&amp;nbsp;&amp;nbsp; matching these monitoring data against business policies inorder to determine when, where and how to respond to changes in any of the above&lt;br /&gt;&lt;br /&gt;Using a policy-based framework to automate the management of a dynamicapplication is not just essential for driving down the cost of management anddriving up the elasticity benefits of cloud computing. It's also essential forensuring that good governance is enforced. For example, in many industries,regulations govern where data processing and storage must and must not takeplace-a policy framework that is geo-location aware can ensure compliance withsuch regulations even as data and processes dynamically move around a cloud.&lt;br /&gt;&lt;br /&gt;Bringing It All Together: Intelligent Application Mobility&lt;br /&gt;&lt;br /&gt;To liberate transactional applications from the constraints of traditionalapproaches to scaling and distribution, and thereby ensure they can take fulladvantage of the elasticity and cost benefits of cloud computing, a new approachis needed. This approach must be based on the high-speed mobility offine-grained application service components, where their deployment isautomatically managed in real time by user-defined policies to ensure continualoptimization and compliance. Collectively, these capabilities are known asintelligent application mobility. Intelligent application mobility is essentialif we're to make the full benefits of cloud computing available to transactionalapplications.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a target="_blank" href="http://datacenterjournal.com/best-practices/how-to-avoid-undermining-your-cloud-initiatives-intelligent-application-mobility"&gt;Article&lt;/a&gt; by &lt;em&gt;Duncan Johnston-Watt&lt;/em&gt; for&amp;nbsp;&lt;a href="http://datacenterjournal.com/index.php" target="_blank"&gt;&lt;img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /&gt;&lt;/a&gt;.</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Duncan Johnston-Watt, DATACENTER Journal</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=how-to-avoid-undermining-your-cloud-initiatives-intelligent-application-mobility</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=how-to-avoid-undermining-your-cloud-initiatives-intelligent-application-mobility/d23292af-6c4b-4609-9dbc-3e38df7337d2</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>2011 Security Trends </title>
               <description>&lt;p&gt;Securing Mobile Devices &amp;amp; Preventing Malware Are Paramount To Protecting TheEnterprise &lt;/p&gt;&lt;p&gt;Key Points &lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Mobile devices will come to the forefront of security, as more people use them    to manage business contacts and information. &lt;/li&gt;    &lt;li&gt;The FISMA 2.0 regulations that pertain to how federal agencies manage security    are likely to influence changes to the private sector. &lt;/li&gt;    &lt;li&gt;Malware and viruses will continue to be big threats to SMEs, especially as    malware breaks through virtualization technologies. &lt;/li&gt;&lt;/ul&gt;Security is always a fast-moving area for trends, and the coming year should beno exception. From mobile device lockdowns to social media concerns, 2011 islikely to be rife with security challenges and opportunities. Here's a look atwhat SMEs might see. </description>
               <content:encoded><![CDATA[<p>Securing Mobile Devices &amp; Preventing Malware Are Paramount To Protecting The
Enterprise </p>
<p>Key Points </p>
<ul>
    <li>Mobile devices will come to the forefront of security, as more people use them
    to manage business contacts and information. </li>
    <li>The FISMA 2.0 regulations that pertain to how federal agencies manage security
    are likely to influence changes to the private sector. </li>
    <li>Malware and viruses will continue to be big threats to SMEs, especially as
    malware breaks through virtualization technologies. </li>
</ul>
Security is always a fast-moving area for trends, and the coming year should be
no exception. From mobile device lockdowns to social media concerns, 2011 is
likely to be rife with security challenges and opportunities. Here’s a look at
what SMEs might see. <br />
<br />
<strong>Mobile Devices <br />
</strong>
<br />
Enterprises have dealt with mobile devices for a long time, but increasing
operating system complexity and the pace of device change will boost security
issues in this area in the year ahead, experts believe. <br />
<br />
Research firm IDC predicts that by the end of the next year, mobile device
shipments of new units will have increased by 55%, and research firm Gartner
estimates that in the same timeframe, 1.2 billion people will be using phones
with rich Web capabilities. “Increasingly, these are devices that sales and
business use to keep all their contacts,” says Pierluigi Stella, CTO of managed
security firm Network Box USA (<a href="http://www.networkboxusa.com/">www.networkboxusa.com</a>).
“They need to integrate with the desktop to transfer diary, address, and
backup.” <br />
<br />
The architecture of these systems is going to be critical in terms of security,
he adds, because not all of the devices will have push technology that keeps the
systems secure. This will be a concern going forward, he believes, despite the
number of viruses for mobile devices being low right now. <br />
<br />
The increasing presence of mobile devices introduces a new aspect of security
for some companies, which leads some to believe that a new security protocol
will be put in place to enhance protection, notes Anup Ghosh, chief scientist
and founder of security firm Invincea (<a href="http://www.invincea.com/">www.invincea.com</a>).
“This enhanced security protocol will assist in protecting data from being
shared outside the company’s network, whether by accident or on purpose,” Ghosh
says. <br />
<br />
<strong>Malware, Viruses &amp; Worms </strong> <br />
<br />
Zero-day vulnerabilities will continue to be one of the biggest threats to SMEs
as the majority of antivirus vendors take about five hours to provide solutions
to new threats, according to Simon Heron, CTO of Network Box UK. He believes
companies should investigate how to get protection faster. <br />
<br />
“Increased scrutiny will be required as viruses become more subtle, hiding more
effectively,” he says. “Scanning internal and external networks for installed
malware will be more common [to help identify] malware that attempts to be
unobtrusive.” An example of this, Heron says, is the Conficker worm, which sat
quietly on infected systems but responded on TCP port 445, enabling companies to
remove the threat before it became active. <br />
<br />
­­In terms of malware, a large concern is that more malware will attempt to
break through virtualization, says Fred Touchette, senior security analyst at
AppRiver (<a href="http://www.appriver.com/">www.appriver.com</a>), an Exchange
hosting provider that offers managed virus, spam, and email protection. “Many
breeds of malware today can detect if they are running within virtual machines
and make adjustments or shut down altogether in order to evade detection, but
only a few proof-of-concept viruses have actually attempted to break free into
the host machine,” he says. “I expect to see more of these in the near future.”
<br />
<br />
Touchette also expects more fallout from the Stuxnet worm, which was first
discovered in July 2010. The worm targeted critical infrastructure and very
specific targets, he notes, and it’s likely that there will be more attacks made
in this fashion. <br />
<br />
<strong>Standards &amp; Regulations </strong> <br />
<br />
The Federal Information Security Management Act, or FISMA, established standards
for federal agencies for managing information security, notes Harry Sverdlove,
CTO of security company Bit9 (<a href="http://www.bit9.com/">www.bit9.com</a>).
The act largely involves periodic security audits and extensive paperwork
related to compliance. The updated act, FISMA 2.0, takes a more modern approach,
Sverdlove explains, focusing on continuous monitoring of security data. <br />
<br />
“The idea that security should be a continuous collation and correlation of data
across an organization makes sense,” he says. “FISMA 2.0 formalizes this idea
and will be a driver for change in the public sector. These federal standards
will influence security in other sectors, like health care and financial
services, and ultimately, the broader private sector.” <br />
<br />
Another area to watch will be standards promoted by the National Institute of
Standards and Technology, he adds. Standards such as the Security Content
Automation Protocol provide the framework for different products and
technologies to share information. “Security is multifaceted with hundreds of
specialized technologies,” Sverdlove says. “Being able to share data across
these technologies in a standard format is a significant step toward achieving
holistic and continuous monitoring.”
<p><a target="_blank" href="http://www.processor.com/editorial/article.asp?article=articles/P3301/21p01/21p01.asp&amp;guid=0D18C27EDB524B6DAC5495E30AAB7B5B">Article</a> by <em>
Elizabeth Millard</em> for <a target="_blank" class="ApplyClass" href="http://www.processor.com/"><img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Securing Mobile Devices &amp;amp; Preventing Malware Are Paramount To Protecting TheEnterprise &lt;/p&gt;&lt;p&gt;Key Points &lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Mobile devices will come to the forefront of security, as more people use them    to manage business contacts and information. &lt;/li&gt;    &lt;li&gt;The FISMA 2.0 regulations that pertain to how federal agencies manage security    are likely to influence changes to the private sector. &lt;/li&gt;    &lt;li&gt;Malware and viruses will continue to be big threats to SMEs, especially as    malware breaks through virtualization technologies. &lt;/li&gt;&lt;/ul&gt;Security is always a fast-moving area for trends, and the coming year should beno exception. From mobile device lockdowns to social media concerns, 2011 islikely to be rife with security challenges and opportunities. Here's a look atwhat SMEs might see. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Mobile Devices &lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;Enterprises have dealt with mobile devices for a long time, but increasingoperating system complexity and the pace of device change will boost securityissues in this area in the year ahead, experts believe. &lt;br /&gt;&lt;br /&gt;Research firm IDC predicts that by the end of the next year, mobile deviceshipments of new units will have increased by 55%, and research firm Gartnerestimates that in the same timeframe, 1.2 billion people will be using phoneswith rich Web capabilities. "Increasingly, these are devices that sales andbusiness use to keep all their contacts," says Pierluigi Stella, CTO of managedsecurity firm Network Box USA (&lt;a href="http://www.networkboxusa.com/"&gt;www.networkboxusa.com&lt;/a&gt;)."They need to integrate with the desktop to transfer diary, address, andbackup." &lt;br /&gt;&lt;br /&gt;The architecture of these systems is going to be critical in terms of security,he adds, because not all of the devices will have push technology that keeps thesystems secure. This will be a concern going forward, he believes, despite thenumber of viruses for mobile devices being low right now. &lt;br /&gt;&lt;br /&gt;The increasing presence of mobile devices introduces a new aspect of securityfor some companies, which leads some to believe that a new security protocolwill be put in place to enhance protection, notes Anup Ghosh, chief scientistand founder of security firm Invincea (&lt;a href="http://www.invincea.com/"&gt;www.invincea.com&lt;/a&gt;)."This enhanced security protocol will assist in protecting data from beingshared outside the company's network, whether by accident or on purpose," Ghoshsays. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Malware, Viruses &amp;amp; Worms &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;Zero-day vulnerabilities will continue to be one of the biggest threats to SMEsas the majority of antivirus vendors take about five hours to provide solutionsto new threats, according to Simon Heron, CTO of Network Box UK. He believescompanies should investigate how to get protection faster. &lt;br /&gt;&lt;br /&gt;"Increased scrutiny will be required as viruses become more subtle, hiding moreeffectively," he says. "Scanning internal and external networks for installedmalware will be more common [to help identify] malware that attempts to beunobtrusive." An example of this, Heron says, is the Conficker worm, which satquietly on infected systems but responded on TCP port 445, enabling companies toremove the threat before it became active. &lt;br /&gt;&lt;br /&gt;In terms of malware, a large concern is that more malware will attempt tobreak through virtualization, says Fred Touchette, senior security analyst atAppRiver (&lt;a href="http://www.appriver.com/"&gt;www.appriver.com&lt;/a&gt;), an Exchangehosting provider that offers managed virus, spam, and email protection. "Manybreeds of malware today can detect if they are running within virtual machinesand make adjustments or shut down altogether in order to evade detection, butonly a few proof-of-concept viruses have actually attempted to break free intothe host machine," he says. "I expect to see more of these in the near future."&lt;br /&gt;&lt;br /&gt;Touchette also expects more fallout from the Stuxnet worm, which was firstdiscovered in July 2010. The worm targeted critical infrastructure and veryspecific targets, he notes, and it's likely that there will be more attacks madein this fashion. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Standards &amp;amp; Regulations &lt;/strong&gt; &lt;br /&gt;&lt;br /&gt;The Federal Information Security Management Act, or FISMA, established standardsfor federal agencies for managing information security, notes Harry Sverdlove,CTO of security company Bit9 (&lt;a href="http://www.bit9.com/"&gt;www.bit9.com&lt;/a&gt;).The act largely involves periodic security audits and extensive paperworkrelated to compliance. The updated act, FISMA 2.0, takes a more modern approach,Sverdlove explains, focusing on continuous monitoring of security data. &lt;br /&gt;&lt;br /&gt;"The idea that security should be a continuous collation and correlation of dataacross an organization makes sense," he says. "FISMA 2.0 formalizes this ideaand will be a driver for change in the public sector. These federal standardswill influence security in other sectors, like health care and financialservices, and ultimately, the broader private sector." &lt;br /&gt;&lt;br /&gt;Another area to watch will be standards promoted by the National Institute ofStandards and Technology, he adds. Standards such as the Security ContentAutomation Protocol provide the framework for different products andtechnologies to share information. "Security is multifaceted with hundreds ofspecialized technologies," Sverdlove says. "Being able to share data acrossthese technologies in a standard format is a significant step toward achievingholistic and continuous monitoring."&lt;p&gt;&lt;a target="_blank" href="http://www.processor.com/editorial/article.asp?article=articles/P3301/21p01/21p01.asp&amp;amp;guid=0D18C27EDB524B6DAC5495E30AAB7B5B"&gt;Article&lt;/a&gt; by &lt;em&gt;Elizabeth Millard&lt;/em&gt; for &lt;a target="_blank" class="ApplyClass" href="http://www.processor.com/"&gt;&lt;img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Elizabeth Millard, Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=2011-security-trends</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=2011-security-trends/d8462b28-677a-4eff-a533-6ceaacf39465</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>Data Center Network Equipment Market Poised For 67% Growth In 2010 </title>
               <description>&lt;p&gt;Market research firm Infonetics Research (http://twitter.com/infonetics)released its third quarter of 2010 (3Q10) Data Center Network Equipment marketshare and forecast report.&lt;/p&gt;&lt;p&gt;ANALYST NOTE &lt;br /&gt;&lt;br /&gt;"A new round of data center upgrades is underway, driven by virtualization,surging amounts of data, the growing need for storage, under-investment in 2009,and renewed life in the financial sector. Even with a relatively flat thirdquarter and an expected down fourth quarter, the market for data center networkequipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6billion worldwide," predicts Matthias Machowinski, directing analyst forenterprise networks and video at Infonetics Research.&lt;/p&gt;</description>
               <content:encoded><![CDATA[<p>Market research firm Infonetics Research (http://twitter.com/infonetics)
released its third quarter of 2010 (3Q10) Data Center Network Equipment market
share and forecast report.
</p>
<p>ANALYST NOTE <br />
<br />
“A new round of data center upgrades is underway, driven by virtualization,
surging amounts of data, the growing need for storage, under-investment in 2009,
and renewed life in the financial sector. Even with a relatively flat third
quarter and an expected down fourth quarter, the market for data center network
equipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6
billion worldwide,” predicts Matthias Machowinski, directing analyst for
enterprise networks and video at Infonetics Research.<br />
<br />
<strong>DATA CENTER NETWORK EQUIPMENT MARKET HIGHLIGHTS </strong></p>
<ul>
    <li>Worldwide revenue from data center network equipment, including data center
    Ethernet switches, application delivery controllers (ADCs), and WAN optimization
    appliances, grew 2 percent in 3Q10 over 2Q10 to $1.9 billion </li>
    <li>Growth was led by activity in North America and EMEA </li>
    <li>10G accounts for 14 percent of data center switch ports in 3Q10, much higher
    than in the total Ethernet switch market </li>
    <li>Infonetics Research predicts 10G port penetration to reach about 50 percent by
    2014, aided by rapidly falling prices </li>
    <li>The ADC segment is getting a big boost from telecom carriers, a healthy-again
    financial sector, and the general trend of data center upgrades </li>
    <li>F5 continued to build its lead in ADC revenue share in 3Q10, and Citrix revenue
    jumped 25 percent, surpassing Cisco for the first time </li>
    <li>Riverbed’s WAN optimization appliance revenue surged 22 percent in 3Q10 and is
    now enjoying a double-digit lead over their nearest competitors</li>
</ul>
<strong>REPORT SYNOPSIS</strong><br />
<br />
Infonetics’ Data Center Network Equipment report is updated quarterly and
provides worldwide and regional market size, market share, forecasts, and
in-depth analysis for data center Ethernet switches (general purpose,
purpose-built, and blade switches), application delivery controllers (ADCs), and
WAN optimization appliances. Companies tracked include ADTRAN, Alcatel-Lucent,
Arista, Avaya, Blade, Blue Coat, Brocade, Cisco, Citrix, Enterasys, Expand,
Extreme, F5, Force10, H3C, HP, Huawei, Ipanema, Juniper, NETGEAR, Radware,
Riverbed, Silver Peak, and others.
<p></p>
<p>&nbsp;Presented by&nbsp;
<a target="0" href="http://www.missioncriticalmagazine.com/Articles/Breaking_News/BNP_GUID_9-5-2006_A_10000000000000963634"><img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Market research firm Infonetics Research (http://twitter.com/infonetics)released its third quarter of 2010 (3Q10) Data Center Network Equipment marketshare and forecast report.&lt;/p&gt;&lt;p&gt;ANALYST NOTE &lt;br /&gt;&lt;br /&gt;"A new round of data center upgrades is underway, driven by virtualization,surging amounts of data, the growing need for storage, under-investment in 2009,and renewed life in the financial sector. Even with a relatively flat thirdquarter and an expected down fourth quarter, the market for data center networkequipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6billion worldwide," predicts Matthias Machowinski, directing analyst forenterprise networks and video at Infonetics Research.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;DATA CENTER NETWORK EQUIPMENT MARKET HIGHLIGHTS &lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Worldwide revenue from data center network equipment, including data center    Ethernet switches, application delivery controllers (ADCs), and WAN optimization    appliances, grew 2 percent in 3Q10 over 2Q10 to $1.9 billion &lt;/li&gt;    &lt;li&gt;Growth was led by activity in North America and EMEA &lt;/li&gt;    &lt;li&gt;10G accounts for 14 percent of data center switch ports in 3Q10, much higher    than in the total Ethernet switch market &lt;/li&gt;    &lt;li&gt;Infonetics Research predicts 10G port penetration to reach about 50 percent by    2014, aided by rapidly falling prices &lt;/li&gt;    &lt;li&gt;The ADC segment is getting a big boost from telecom carriers, a healthy-again    financial sector, and the general trend of data center upgrades &lt;/li&gt;    &lt;li&gt;F5 continued to build its lead in ADC revenue share in 3Q10, and Citrix revenue    jumped 25 percent, surpassing Cisco for the first time &lt;/li&gt;    &lt;li&gt;Riverbed's WAN optimization appliance revenue surged 22 percent in 3Q10 and is    now enjoying a double-digit lead over their nearest competitors&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;REPORT SYNOPSIS&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Infonetics' Data Center Network Equipment report is updated quarterly andprovides worldwide and regional market size, market share, forecasts, andin-depth analysis for data center Ethernet switches (general purpose,purpose-built, and blade switches), application delivery controllers (ADCs), andWAN optimization appliances. Companies tracked include ADTRAN, Alcatel-Lucent,Arista, Avaya, Blade, Blue Coat, Brocade, Cisco, Citrix, Enterasys, Expand,Extreme, F5, Force10, H3C, HP, Huawei, Ipanema, Juniper, NETGEAR, Radware,Riverbed, Silver Peak, and others.&lt;p&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;Presented by&amp;nbsp;&lt;a target="0" href="http://www.missioncriticalmagazine.com/Articles/Breaking_News/BNP_GUID_9-5-2006_A_10000000000000963634"&gt;&lt;img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Mission Critical</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=data-center-network-equipment-market-poised-for-67-growth-in-2010</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=data-center-network-equipment-market-poised-for-67-growth-in-2010/6f52ac79-a84b-4042-8304-acc4e8ed7157</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>Where virtualization management is headed next </title>
               <description>Execs from 3 early virtualization management players - Embotics, Hyper9 andVKernel - share their visions&lt;br /&gt;&lt;br /&gt;If the deployment rate of&lt;a href="http://www.networkworld.com/topics/server.html"&gt;server&lt;/a&gt;&lt;a href="http://www.networkworld.com/news/2010/102510-burning-questions-virtualization-storage.html"&gt;virtualization&lt;/a&gt; continues at 2010's pace, virtual systems administrators arecertainly going to have their hands full this year, many IT industry executivesbelieve. The reason is obvious: As the size and scope of the virtual environmentgrows, the more complex it becomes and the more difficult to manage andoptimize. </description>
               <content:encoded><![CDATA[<p>Execs from 3 early virtualization management players - Embotics, Hyper9 and
VKernel - share their visions<br />
<br />
If the deployment rate of
<a href="http://www.networkworld.com/topics/server.html">server</a>
<a href="http://www.networkworld.com/news/2010/102510-burning-questions-virtualization-storage.html">
virtualization</a> continues at 2010's pace, virtual systems administrators are
certainly going to have their hands full this year, many IT industry executives
believe. The reason is obvious: As the size and scope of the virtual environment
grows, the more complex it becomes and the more difficult to manage and
optimize. <br />
<br />
This situation has made virtual stall a reality, says Bryan Semple, chief
marketing officer at VKernel, an early virtualization management player. <br />
<br />
In a recently completed Virtualization Management Index report, VKernel looked
at virtual machine (VM)-to-host densities in more than 1,500 environments from
50 to 5,000 VMs. "What we saw surprised us: The larger the environment, the
worse the density. Just the opposite should occur - the larger the environment,
the greater the ability to balance loads, shift loads and maximize underlying
resources," Semple says. <br />
<br />
If the deployment rate of
<a href="http://www.networkworld.com/topics/server.html">server</a>
<a href="http://www.networkworld.com/news/2010/102510-burning-questions-virtualization-storage.html">
virtualization</a> continues at 2010's pace, virtual systems administrators are
certainly going to have their hands full this year, many IT industry executives
believe. The reason is obvious: As the size and scope of the virtual environment
grows, the more complex it becomes and the more difficult to manage and
optimize. <br />
<br />
This situation has made virtual stall a reality, says Bryan Semple, chief
marketing officer at VKernel, an early virtualization management player. <br />
<br />
In a recently completed Virtualization Management Index report, VKernel looked
at virtual machine (VM)-to-host densities in more than 1,500 environments from
50 to 5,000 VMs. "What we saw surprised us: The larger the environment, the
worse the density. Just the opposite should occur - the larger the environment,
the greater the ability to balance loads, shift loads and maximize underlying
resources," Semple says. <br />
<br />
He attributes the problem to the ineffective use of capacity management. "System
administrators are dramatically over-allocating resources to ensure performance
since there is such uncertainty to the actual resource requirements for an
application. Mission-critical
<a href="http://www.networkworld.com/topics/applications.html">applications</a>
don't get deployed into uncertain environments. Especially when the ROI is
limited due to the need to significantly over-allocate resources to remove the
uncertainty." <br />
<br />
Few enterprise server teams have invested in the management and automation tools
that can help them reduce workloads and improve their abilities to manage the
environment more efficiently, agrees Jay Litkey, CEO of Embotics, another early
virtualization management company. "Consequently, they already are running flat
out with no cycles to spare." <br />
<br />
For that reason, Litkey says, enterprise IT will continue moving away from point
tools to more all-encompassing virtualization management systems. "VM
monitoring, information sharing, lifecycle management, capacity/performance
management and self-service will become key components of any virtualization
management system, and solutions that integrate and automate these disciplines
within an enterprise architecture will be essential," he says. <br />
<br />
What's more, he adds, "Management systems will become easier to deploy and use:
Administrators simply don't have the time for the traditional complex
implementation and high learning curves." <br />
<br />
To Bob Quillin, chief marketing officer at Hyper9, another early virtualization
management company, the months ahead will see "the emerging dominance of
virtualization management over physical management - cracking the code on key
issues such as virtual sprawl, dynamic capacity planning and management and
automation for the private cloud." <br />
<br />
On that latter point, he says, "In 2011, real-time analytics and intelligent
decision support will be critical to automating the manual and complex resource
allocations" enabled by self-service portals that allow users to grab virtual
machines in private cloud environments while "virtualization management
automation also will help IT teams gain better visibility and control into
public cloud deployments - assessing the cost/benefit/risk of each." This
includes the ability to move some VMs back into the
<a href="http://www.networkworld.com/topics/data-center.html">data center</a>
while moving other VMs out, he adds. </p>
<p>
<a target="_blank" href="http://www.networkworld.com/newsletters/nsm/2011/011011nsm1.html">Article</a>&nbsp;by
<em>Beth Schultz</em> for
<a href="http://www.networkworld.com/index.html" target="_blank">
<img height="20" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/networkworld-fw-120.gif" alt="NetworkWorld Logo" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Execs from 3 early virtualization management players - Embotics, Hyper9 andVKernel - share their visions&lt;br /&gt;&lt;br /&gt;If the deployment rate of&lt;a href="http://www.networkworld.com/topics/server.html"&gt;server&lt;/a&gt;&lt;a href="http://www.networkworld.com/news/2010/102510-burning-questions-virtualization-storage.html"&gt;virtualization&lt;/a&gt; continues at 2010's pace, virtual systems administrators arecertainly going to have their hands full this year, many IT industry executivesbelieve. The reason is obvious: As the size and scope of the virtual environmentgrows, the more complex it becomes and the more difficult to manage andoptimize. &lt;br /&gt;&lt;br /&gt;This situation has made virtual stall a reality, says Bryan Semple, chiefmarketing officer at VKernel, an early virtualization management player. &lt;br /&gt;&lt;br /&gt;In a recently completed Virtualization Management Index report, VKernel lookedat virtual machine (VM)-to-host densities in more than 1,500 environments from50 to 5,000 VMs. "What we saw surprised us: The larger the environment, theworse the density. Just the opposite should occur - the larger the environment,the greater the ability to balance loads, shift loads and maximize underlyingresources," Semple says. &lt;br /&gt;&lt;br /&gt;If the deployment rate of&lt;a href="http://www.networkworld.com/topics/server.html"&gt;server&lt;/a&gt;&lt;a href="http://www.networkworld.com/news/2010/102510-burning-questions-virtualization-storage.html"&gt;virtualization&lt;/a&gt; continues at 2010's pace, virtual systems administrators arecertainly going to have their hands full this year, many IT industry executivesbelieve. The reason is obvious: As the size and scope of the virtual environmentgrows, the more complex it becomes and the more difficult to manage andoptimize. &lt;br /&gt;&lt;br /&gt;This situation has made virtual stall a reality, says Bryan Semple, chiefmarketing officer at VKernel, an early virtualization management player. &lt;br /&gt;&lt;br /&gt;In a recently completed Virtualization Management Index report, VKernel lookedat virtual machine (VM)-to-host densities in more than 1,500 environments from50 to 5,000 VMs. "What we saw surprised us: The larger the environment, theworse the density. Just the opposite should occur - the larger the environment,the greater the ability to balance loads, shift loads and maximize underlyingresources," Semple says. &lt;br /&gt;&lt;br /&gt;He attributes the problem to the ineffective use of capacity management. "Systemadministrators are dramatically over-allocating resources to ensure performancesince there is such uncertainty to the actual resource requirements for anapplication. Mission-critical&lt;a href="http://www.networkworld.com/topics/applications.html"&gt;applications&lt;/a&gt;don't get deployed into uncertain environments. Especially when the ROI islimited due to the need to significantly over-allocate resources to remove theuncertainty." &lt;br /&gt;&lt;br /&gt;Few enterprise server teams have invested in the management and automation toolsthat can help them reduce workloads and improve their abilities to manage theenvironment more efficiently, agrees Jay Litkey, CEO of Embotics, another earlyvirtualization management company. "Consequently, they already are running flatout with no cycles to spare." &lt;br /&gt;&lt;br /&gt;For that reason, Litkey says, enterprise IT will continue moving away from pointtools to more all-encompassing virtualization management systems. "VMmonitoring, information sharing, lifecycle management, capacity/performancemanagement and self-service will become key components of any virtualizationmanagement system, and solutions that integrate and automate these disciplineswithin an enterprise architecture will be essential," he says. &lt;br /&gt;&lt;br /&gt;What's more, he adds, "Management systems will become easier to deploy and use:Administrators simply don't have the time for the traditional compleximplementation and high learning curves." &lt;br /&gt;&lt;br /&gt;To Bob Quillin, chief marketing officer at Hyper9, another early virtualizationmanagement company, the months ahead will see "the emerging dominance ofvirtualization management over physical management - cracking the code on keyissues such as virtual sprawl, dynamic capacity planning and management andautomation for the private cloud." &lt;br /&gt;&lt;br /&gt;On that latter point, he says, "In 2011, real-time analytics and intelligentdecision support will be critical to automating the manual and complex resourceallocations" enabled by self-service portals that allow users to grab virtualmachines in private cloud environments while "virtualization managementautomation also will help IT teams gain better visibility and control intopublic cloud deployments - assessing the cost/benefit/risk of each." Thisincludes the ability to move some VMs back into the&lt;a href="http://www.networkworld.com/topics/data-center.html"&gt;data center&lt;/a&gt;while moving other VMs out, he adds. &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.networkworld.com/newsletters/nsm/2011/011011nsm1.html"&gt;Article&lt;/a&gt;&amp;nbsp;by&lt;em&gt;Beth Schultz&lt;/em&gt; for&lt;a href="http://www.networkworld.com/index.html" target="_blank"&gt;&lt;img height="20" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/networkworld-fw-120.gif" alt="NetworkWorld Logo" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Beth Schultz, NeworkWorld</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=where-virtualization-management-is-headed-next</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=where-virtualization-management-is-headed-next/78cf36fb-46b0-41fc-8ef3-99fc85728712</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>Hacked Laptop Causes Data Breach at Pentagon Federal Credit Union</title>
               <description>Current and former members of the U.S. military were issued new bank accountnumbers and credit cards after attackers accessed a database containing bankaccount information at the Pentagon's credit union.&lt;br /&gt;&lt;br /&gt;An infected laptop was used to access the systems at the Pentagon's&lt;a href="http://www.eweek.com/#"&gt;credit&lt;/a&gt; union, exposing the financialrecords of the members of the United States military, according to a KasperskyLab report.&lt;br /&gt;</description>
               <content:encoded><![CDATA[<p>Current and former members of the U.S. military were issued new bank account
numbers and credit cards after attackers accessed a database containing bank
account information at the Pentagon’s credit union.<br />
<br />
An infected laptop was used to access the systems at the Pentagon’s
<a href="http://www.eweek.com/#">credit</a> union, exposing the financial
records of the members of the United States military, according to a Kaspersky
Lab report.<br />
<br />
The Pentagon Federal Credit Union notified the New Hampshire Attorney General of
the breach, and said names, addresses, social security numbers, bank and credit
card information of its members were compromised, said Paul Roberts, editor of
Kaspersky Lab’s ThreatPost.com site.
<a href="http://www.eweek.com/c/a/Security/Data-Breaches-at-Arizona-Medical-Center-Makes-Case-for-Zero-Trust-Security-571698/">
New Hampshire law</a> requires that all companies report all breaches that
involve its residents. Massachusetts has a similar law.<br />
<br />
At this point, the full extent of the breach is not known, but so far 514 New
Hampshire residents have been affected. It’s hard to determine the magnitude,
based on just one state. As Roberts pointed out, a data breach of the tour
company Twin America affected around 300 New Hampshire residents but 100,000
people nationally. <br />
<br />
The credit union discovered on Dec. 12 that someone had hacked a laptop on its
network. Along with the personal information, the malware allowed attackers to
see information relating to former members, joint account holders and
beneficiaries. That vulnerability has been closed and steps have been taken to
prevent a similar breach, according to Roberts.<br />
<br />
"We have no indication that your information has been misused," Roderick
Mitchell, PenFed’s executive vice president of operations, wrote in a letter
mailed to customers. No PINs or passwords were accessed, Mitchell wrote. Even
so, PenFed has already re-issued all credit and debit cards to members whose
account information was affected.<br />
<br />
The
<a href="http://www.eweek.com/c/a/Security/662-Major-Data-Breaches-in-2010-More-Go-Undisclosed-Report-787068/">
Identity Theft Resource Center</a> reported that data breaches in general rose
33 percent in 2010 from the previous year. A separate report from the
<a href="http://dssa.dss.mil/counterintel/2010/DSS_Unclassified.pdf">Department
of Defense found that identity theft</a> targeting government employees and
classified networks may be on the rise because it was a “low cost high gain”
method to obtain sensitive or classified technology and information. Targeted
“phishing e-mail messages” were among the cyber-tools being used, the report
said.<br />
<br />
PenFed serves members in the Air Force, Army, Coast Guard, Department of
Homeland Security, Department of Defense, and the Veterans of Foreign Wars. With
about $15 billion in assets and nearly a million members, PenFed is not just for
savings, as it offers mortgages and loans and issues its own credit cards.<br />
<br />
This isn’t the first time PenFed has been targeted. The credit union posted an
alert on its Website notifying users that a person who was calling members to
say their mortgages were being sold and requesting personal information was
fraudulently masquerading as a PenFed underwriter.<br />
<br />
<a target="_blank" href="http://www.eweek.com/c/a/Security/Hacked-Laptop-Causes-Data-Breach-at-Pentagon-Federal-Credit-Union-800290/">Article</a> by <em>
Fahmida Y. Rashid</em> for&nbsp; <a target="_blank" href="http://eweek.com/">
<img class="style1" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/eweek-logo_web.gif" alt="eWeek" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Current and former members of the U.S. military were issued new bank accountnumbers and credit cards after attackers accessed a database containing bankaccount information at the Pentagon's credit union.&lt;br /&gt;&lt;br /&gt;An infected laptop was used to access the systems at the Pentagon's&lt;a href="http://www.eweek.com/#"&gt;credit&lt;/a&gt; union, exposing the financialrecords of the members of the United States military, according to a KasperskyLab report.&lt;br /&gt;&lt;br /&gt;The Pentagon Federal Credit Union notified the New Hampshire Attorney General ofthe breach, and said names, addresses, social security numbers, bank and creditcard information of its members were compromised, said Paul Roberts, editor ofKaspersky Lab's ThreatPost.com site.&lt;a href="http://www.eweek.com/c/a/Security/Data-Breaches-at-Arizona-Medical-Center-Makes-Case-for-Zero-Trust-Security-571698/"&gt;New Hampshire law&lt;/a&gt; requires that all companies report all breaches thatinvolve its residents. Massachusetts has a similar law.&lt;br /&gt;&lt;br /&gt;At this point, the full extent of the breach is not known, but so far 514 NewHampshire residents have been affected. It's hard to determine the magnitude,based on just one state. As Roberts pointed out, a data breach of the tourcompany Twin America affected around 300 New Hampshire residents but 100,000people nationally. &lt;br /&gt;&lt;br /&gt;The credit union discovered on Dec. 12 that someone had hacked a laptop on itsnetwork. Along with the personal information, the malware allowed attackers tosee information relating to former members, joint account holders andbeneficiaries. That vulnerability has been closed and steps have been taken toprevent a similar breach, according to Roberts.&lt;br /&gt;&lt;br /&gt;"We have no indication that your information has been misused," RoderickMitchell, PenFed's executive vice president of operations, wrote in a lettermailed to customers. No PINs or passwords were accessed, Mitchell wrote. Evenso, PenFed has already re-issued all credit and debit cards to members whoseaccount information was affected.&lt;br /&gt;&lt;br /&gt;The&lt;a href="http://www.eweek.com/c/a/Security/662-Major-Data-Breaches-in-2010-More-Go-Undisclosed-Report-787068/"&gt;Identity Theft Resource Center&lt;/a&gt; reported that data breaches in general rose33 percent in 2010 from the previous year. A separate report from the&lt;a href="http://dssa.dss.mil/counterintel/2010/DSS_Unclassified.pdf"&gt;Departmentof Defense found that identity theft&lt;/a&gt; targeting government employees andclassified networks may be on the rise because it was a "low cost high gain"method to obtain sensitive or classified technology and information. Targeted"phishing e-mail messages" were among the cyber-tools being used, the reportsaid.&lt;br /&gt;&lt;br /&gt;PenFed serves members in the Air Force, Army, Coast Guard, Department ofHomeland Security, Department of Defense, and the Veterans of Foreign Wars. Withabout $15 billion in assets and nearly a million members, PenFed is not just forsavings, as it offers mortgages and loans and issues its own credit cards.&lt;br /&gt;&lt;br /&gt;This isn't the first time PenFed has been targeted. The credit union posted analert on its Website notifying users that a person who was calling members tosay their mortgages were being sold and requesting personal information wasfraudulently masquerading as a PenFed underwriter.&lt;br /&gt;&lt;br /&gt;&lt;a target="_blank" href="http://www.eweek.com/c/a/Security/Hacked-Laptop-Causes-Data-Breach-at-Pentagon-Federal-Credit-Union-800290/"&gt;Article&lt;/a&gt; by &lt;em&gt;Fahmida Y. Rashid&lt;/em&gt; for&amp;nbsp; &lt;a target="_blank" href="http://eweek.com/"&gt;&lt;img class="style1" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/eweek-logo_web.gif" alt="eWeek" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Fahmida Y. Rashid, eWeek.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=hacked-laptop-causes-data-breach-at-pentagon-federal-credit-union</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=hacked-laptop-causes-data-breach-at-pentagon-federal-credit-union/f681c260-18ae-48cd-a219-1aae13c2421f</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>The value of offshoring when it's no longer cheap</title>
               <description>Rising labor costs in developing countries combined with increasing fuelprices and a weakening U.S. dollar are making the value of outsourcing offshoreless obvious. It is not time to quit outsourcing altogether, argues Joe Manget,a senior partner and managing director of The Boston Consulting Group; it's justtime to pursue it more strategically.</description>
               <content:encoded><![CDATA[<p>Rising labor costs in developing countries combined with increasing fuel
prices and a weakening U.S. dollar are making the value of outsourcing offshore
less obvious. It is not time to quit outsourcing altogether, argues Joe Manget,
a senior partner and managing director of The Boston Consulting Group; it's just
time to pursue it more strategically.<br />
<br />
In a post at HarvardBusinessReview, Manget presents six tips for making the most
of offshoring in an increasingly competitive marketplace.&nbsp;To begin, he suggests
that you do not look at offshoring primarily as a means of saving money. As he
puts it, "cost arbitrage isn't a strategy" because it doesn't give you a
competitive advantage in the long run. Instead of looking primarily at cost,
companies need to view offshoring as one component in a global strategy to reach
a variety of objectives, such as flexibility, access to new markets, access to
talent and resources.<br />
<br />
Take advantage of local conditions and skills rather than simply trying to
replicate the factories operating domestically, Manget recommends.&nbsp;For example,
if wages are low, you can reduce the expenditure on equipment and automation by
developing more labor-intensive processes.<br />
<br />
In a similar fashion, you can localize products to meet the unique--sometimes
simpler--needs of the local market.&nbsp;"Customers in low-cost countries often need
lower prices or products with different features--like the clothes washer that
also washes vegetables that a Chinese company developed," Manget writes. "Yet
these developing economies are home to the 'next billion' consumers. To reach
them, global companies must become local companies."<br />
<br />
Also be sure to diversify your outsourced services, he advises.&nbsp;With all the
risks of today's economy--including&nbsp;rising protectionism--it's important to keep
a variety of suppliers on hand in different regions around the globe.<br />
<br />
<br />
<a href="http://www.fiercecio.com/story/value-offshoring-when-its-no-longer-cheap/2011-01-12" target="_blank">Article</a> by
Caron Carlson
at&nbsp;
<a target="_blank">
<img height="43" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/fiercecio120-2.gif" alt="FierceCIO Logo" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Rising labor costs in developing countries combined with increasing fuelprices and a weakening U.S. dollar are making the value of outsourcing offshoreless obvious. It is not time to quit outsourcing altogether, argues Joe Manget,a senior partner and managing director of The Boston Consulting Group; it's justtime to pursue it more strategically.&lt;br /&gt;&lt;br /&gt;In a post at HarvardBusinessReview, Manget presents six tips for making the mostof offshoring in an increasingly competitive marketplace.&amp;nbsp;To begin, he suggeststhat you do not look at offshoring primarily as a means of saving money. As heputs it, "cost arbitrage isn't a strategy" because it doesn't give you acompetitive advantage in the long run. Instead of looking primarily at cost,companies need to view offshoring as one component in a global strategy to reacha variety of objectives, such as flexibility, access to new markets, access totalent and resources.&lt;br /&gt;&lt;br /&gt;Take advantage of local conditions and skills rather than simply trying toreplicate the factories operating domestically, Manget recommends.&amp;nbsp;For example,if wages are low, you can reduce the expenditure on equipment and automation bydeveloping more labor-intensive processes.&lt;br /&gt;&lt;br /&gt;In a similar fashion, you can localize products to meet the unique--sometimessimpler--needs of the local market.&amp;nbsp;"Customers in low-cost countries often needlower prices or products with different features--like the clothes washer thatalso washes vegetables that a Chinese company developed," Manget writes. "Yetthese developing economies are home to the 'next billion' consumers. To reachthem, global companies must become local companies."&lt;br /&gt;&lt;br /&gt;Also be sure to diversify your outsourced services, he advises.&amp;nbsp;With all therisks of today's economy--including&amp;nbsp;rising protectionism--it's important to keepa variety of suppliers on hand in different regions around the globe.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.fiercecio.com/story/value-offshoring-when-its-no-longer-cheap/2011-01-12" target="_blank"&gt;Article&lt;/a&gt; byCaron Carlsonat&amp;nbsp;&lt;a target="_blank"&gt;&lt;img height="43" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/fiercecio120-2.gif" alt="FierceCIO Logo" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Caron Carlson, FierceCIO</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=the-value-of-offshoring-when-its-no-longer-cheap</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=the-value-of-offshoring-when-its-no-longer-cheap/f2901a12-1f1e-4750-94c8-985352ec32c3</guid>
               <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/19/2011</crossTech:date>
          </item>
          <item>
               <title>2010: The Year In IT </title>
               <description>Mobility, Money &amp;amp; Moves Monopolize The Headlines In An Exciting Year &lt;br /&gt;&lt;br /&gt;﻿&lt;a&gt;&lt;/a&gt;Even as clouds continue to hoverover the country as the remnants of a bitter economy refuse to leave, 2010 leftenterprise IT in surprisingly good shape, thanks in part to a strong push by themobility segment to boost communication and computing flexibility in businessesof every size. But although 2010 will undoubtedly serve as a landmark for mobileevolution, rumblings spawned by the down economy continued to keep ITorganizations on their toes to the very end of the calendar year. &lt;br /&gt;&lt;br /&gt;Key Points &lt;br /&gt;&lt;br /&gt; The Apple iPad signaled the tablet computer's arrival as not only anenterprise staple, but also as a sign that workers will increasingly demandanywhere, anytime access. &lt;br /&gt;&lt;br /&gt; Enterprise IT spending saw modest increases in 2010 but remained significantlylower than what analysts had predicted at the end of 2009. &lt;br /&gt;&lt;br /&gt; Facebook's plans for a $450 million data center raised eyebrows among ITobservers who see other companies shrinking their own data centers. </description>
               <content:encoded><![CDATA[<p>Mobility, Money &amp; Moves Monopolize The Headlines In An Exciting Year <br />
<br />
﻿<a></a>Even as clouds continue to hover
over the country as the remnants of a bitter economy refuse to leave, 2010 left
enterprise IT in surprisingly good shape, thanks in part to a strong push by the
mobility segment to boost communication and computing flexibility in businesses
of every size. But although 2010 will undoubtedly serve as a landmark for mobile
evolution, rumblings spawned by the down economy continued to keep IT
organizations on their toes to the very end of the calendar year. <br />
<br />
Key Points <br />
<br />
• The Apple iPad signaled the tablet computer’s arrival as not only an
enterprise staple, but also as a sign that workers will increasingly demand
anywhere, anytime access. <br />
<br />
• Enterprise IT spending saw modest increases in 2010 but remained significantly
lower than what analysts had predicted at the end of 2009. <br />
<br />
• Facebook’s plans for a $450 million data center raised eyebrows among IT
observers who see other companies shrinking their own data centers. </p>
<p><strong>Mobility Makes Noise </strong><br />
<br />
Without question, the biggest newsmaker in 2010 came in the form of Apple’s iPad.
Although other tablets were already on the market, it was the release of the
high-profile iPad that broke down enterprise barriers with a consumer-friendly
hammer, just as Apple’s iPhone had done in the past. Although Warren Arbogast,
founder and president of Boulder Management Group (<a href="http://www.bouldermanagementgroup.com/">www.bouldermanagementgroup.com</a>),
doesn’t necessarily disagree with people who say the iPad isn’t a full-fledged
computer, he does say that it helped to bring mobility into the everyday
mindset. <br />
<br />
“The iPad, born in 2010 and in the wake of smartphones, moved more and more
people to having and wanting constant access to work and play materials anytime
and anywhere—in high quality,” he says. “In three to five years, I think most
people will do most of their daily tasks from a hybrid mobile device, and IT
organizations will have to change and adapt a lot of established ways of doing
things. In a few years, I think we’ll look back and see how significant 2010 was
in the evolutionary process.” <br />
<br />
Michael Parrish, managing director of IT consulting company Vivo, agrees, noting
that Apple’s foray into tablet-style computing has “served notice to all other
computer companies that the iPad has a legitimate place within the enterprise,
especially with the mobile workforce.” <br />
<br />
Many companies in 2010 appeared to have little trouble bringing mobile
technologies into their folds, even if the devices came with a consumer-focused
façade. Reddy Allen, CEO of TechnoDyne (<a href="http://www.technodyne.com/">www.technodyne.com</a>),
points to the proliferation of Android, bada, and other platforms as the spark
that helped further mobilize enterprise applications. There was also strong
growth in open developer platforms to create mobile applications for PayPal,
NavTeq, and other companies, he says, adding that 2010 witnessed both Fortune
500 and small to midsized enterprises adopting mobile Web applications or
developing native applications across different platforms. <br />
<br />
On the smartphone front, Android became the fastest-selling mobile OS platform
by December, surpassing both Apple and BlackBerry. This rise in mobility across
multiple platforms has increased concerns around security, but developers and
manufacturers met the call in 2010 with better controls for data privacy and
security. “Security technology has improved in areas like smartphones, and
handhelds—with the help of the cloud—have become much more powerful,” says Bo
Parker, managing director with PricewaterhouseCoopers (<a href="http://www.pwc.com/">www.pwc.com</a>).
“What that implies is an unprecedented amount of power in a single person’s
hands and a critical need for security that goes beyond IT.” <br />
<br />
<strong>Budgetary Blues </strong><br />
<br />
From an economic standpoint, the outlook heading into this year wasn’t much
different than where IT organizations stood at the close of 2009. There were
guarded hopes that the recession was nearing its end and that IT spending would
begin to spike, but the wait for those events continued throughout this year and
kept data centers and IT departments focused primarily on surviving and taking
advantage of lower-cost technologies. Economy-related news reports in 2010 were
decidedly more positive than in 2009, but the economy’s effect on IT remained
relatively the same. <br />
<br />
“Last year, when asked what I saw ahead for 2010, I talked about a year where
consumption, our dependency on the cloud, and interest in energy efficiency
would continue to grow—all against an extended difficult economic background,”
Arbogast says. “Here we are, at the end of a year that was, for lots of people,
all about survival. In the broad sense, we made it, and 2011 looks brighter.
Though once again, I think people need to be prudent and cautious and have
contingencies at the ready.” <br />
<br />
<strong>Movers &amp; Shakers </strong><br />
<br />
The past year in IT had some occurrences that were unique, if not outright
perplexing. For example, Allen notes that corporate laws now “have no meaning
whatsoever” after HP CEO Mark Hurd resigned amid controversy and then
immediately signed on as co-CEO with Oracle—despite a two-year non-compete
separation agreement that the executive signed with HP. <br />
<br />
“Another unique event that comes to mind is the story of Facebook building their
own data center in Oregon,” Parrish says. “This is interesting, as most
companies are shrinking their data centers and moving more of their investment
to vendors. This effort reinforces my belief that smart, responsible,
business-aligned investment is the wave of the future for IT.” </p>
<p><a target="_blank" href="http://www.processor.com/editorial/article.asp?Article=articles/p3227/20p27/20p27.asp&amp;GUID=7AC87BC76CBB46D5992AB84C2612B517">Article</a> by <em>
Christian Perry</em> for <a target="_blank" class="ApplyClass" href="http://www.processor.com/"><img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Mobility, Money &amp;amp; Moves Monopolize The Headlines In An Exciting Year &lt;br /&gt;&lt;br /&gt;﻿&lt;a&gt;&lt;/a&gt;Even as clouds continue to hoverover the country as the remnants of a bitter economy refuse to leave, 2010 leftenterprise IT in surprisingly good shape, thanks in part to a strong push by themobility segment to boost communication and computing flexibility in businessesof every size. But although 2010 will undoubtedly serve as a landmark for mobileevolution, rumblings spawned by the down economy continued to keep ITorganizations on their toes to the very end of the calendar year. &lt;br /&gt;&lt;br /&gt;Key Points &lt;br /&gt;&lt;br /&gt; The Apple iPad signaled the tablet computer's arrival as not only anenterprise staple, but also as a sign that workers will increasingly demandanywhere, anytime access. &lt;br /&gt;&lt;br /&gt; Enterprise IT spending saw modest increases in 2010 but remained significantlylower than what analysts had predicted at the end of 2009. &lt;br /&gt;&lt;br /&gt; Facebook's plans for a $450 million data center raised eyebrows among ITobservers who see other companies shrinking their own data centers. &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Mobility Makes Noise &lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Without question, the biggest newsmaker in 2010 came in the form of Apple's iPad.Although other tablets were already on the market, it was the release of thehigh-profile iPad that broke down enterprise barriers with a consumer-friendlyhammer, just as Apple's iPhone had done in the past. Although Warren Arbogast,founder and president of Boulder Management Group (&lt;a href="http://www.bouldermanagementgroup.com/"&gt;www.bouldermanagementgroup.com&lt;/a&gt;),doesn't necessarily disagree with people who say the iPad isn't a full-fledgedcomputer, he does say that it helped to bring mobility into the everydaymindset. &lt;br /&gt;&lt;br /&gt;"The iPad, born in 2010 and in the wake of smartphones, moved more and morepeople to having and wanting constant access to work and play materials anytimeand anywhere-in high quality," he says. "In three to five years, I think mostpeople will do most of their daily tasks from a hybrid mobile device, and ITorganizations will have to change and adapt a lot of established ways of doingthings. In a few years, I think we'll look back and see how significant 2010 wasin the evolutionary process." &lt;br /&gt;&lt;br /&gt;Michael Parrish, managing director of IT consulting company Vivo, agrees, notingthat Apple's foray into tablet-style computing has "served notice to all othercomputer companies that the iPad has a legitimate place within the enterprise,especially with the mobile workforce." &lt;br /&gt;&lt;br /&gt;Many companies in 2010 appeared to have little trouble bringing mobiletechnologies into their folds, even if the devices came with a consumer-focusedfaade. Reddy Allen, CEO of TechnoDyne (&lt;a href="http://www.technodyne.com/"&gt;www.technodyne.com&lt;/a&gt;),points to the proliferation of Android, bada, and other platforms as the sparkthat helped further mobilize enterprise applications. There was also stronggrowth in open developer platforms to create mobile applications for PayPal,NavTeq, and other companies, he says, adding that 2010 witnessed both Fortune500 and small to midsized enterprises adopting mobile Web applications ordeveloping native applications across different platforms. &lt;br /&gt;&lt;br /&gt;On the smartphone front, Android became the fastest-selling mobile OS platformby December, surpassing both Apple and BlackBerry. This rise in mobility acrossmultiple platforms has increased concerns around security, but developers andmanufacturers met the call in 2010 with better controls for data privacy andsecurity. "Security technology has improved in areas like smartphones, andhandhelds-with the help of the cloud-have become much more powerful," says BoParker, managing director with PricewaterhouseCoopers (&lt;a href="http://www.pwc.com/"&gt;www.pwc.com&lt;/a&gt;)."What that implies is an unprecedented amount of power in a single person'shands and a critical need for security that goes beyond IT." &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Budgetary Blues &lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;From an economic standpoint, the outlook heading into this year wasn't muchdifferent than where IT organizations stood at the close of 2009. There wereguarded hopes that the recession was nearing its end and that IT spending wouldbegin to spike, but the wait for those events continued throughout this year andkept data centers and IT departments focused primarily on surviving and takingadvantage of lower-cost technologies. Economy-related news reports in 2010 weredecidedly more positive than in 2009, but the economy's effect on IT remainedrelatively the same. &lt;br /&gt;&lt;br /&gt;"Last year, when asked what I saw ahead for 2010, I talked about a year whereconsumption, our dependency on the cloud, and interest in energy efficiencywould continue to grow-all against an extended difficult economic background,"Arbogast says. "Here we are, at the end of a year that was, for lots of people,all about survival. In the broad sense, we made it, and 2011 looks brighter.Though once again, I think people need to be prudent and cautious and havecontingencies at the ready." &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Movers &amp;amp; Shakers &lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;The past year in IT had some occurrences that were unique, if not outrightperplexing. For example, Allen notes that corporate laws now "have no meaningwhatsoever" after HP CEO Mark Hurd resigned amid controversy and thenimmediately signed on as co-CEO with Oracle-despite a two-year non-competeseparation agreement that the executive signed with HP. &lt;br /&gt;&lt;br /&gt;"Another unique event that comes to mind is the story of Facebook building theirown data center in Oregon," Parrish says. "This is interesting, as mostcompanies are shrinking their data centers and moving more of their investmentto vendors. This effort reinforces my belief that smart, responsible,business-aligned investment is the wave of the future for IT." &lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="http://www.processor.com/editorial/article.asp?Article=articles/p3227/20p27/20p27.asp&amp;amp;GUID=7AC87BC76CBB46D5992AB84C2612B517"&gt;Article&lt;/a&gt; by &lt;em&gt;Christian Perry&lt;/em&gt; for &lt;a target="_blank" class="ApplyClass" href="http://www.processor.com/"&gt;&lt;img src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/Processor-Logo-HiRes.jpg" alt="Processor.com" style="border: 0px solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Christian Perry, Processor.com</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=2010-the-year-in-it</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=2010-the-year-in-it/b9e4facc-98d9-444e-b281-2f27c7aca3f7</guid>
               <pubDate>Tue, 04 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/4/2011</crossTech:date>
          </item>
          <item>
               <title>Cloud Hypermarket on How Businesses Could Have Saved Millions in the Snow </title>
               <description>As the &lt;a href="http://www.cloudhypermarket.com/blog/How-Business-Could-have-Saved-Millions-in-the-Snow"&gt;infographic&lt;/a&gt; shows, the UK economy has been losing up to 1.2 billion a dayduring the current bad weather as up to 1/5th of the workforce has been unableto get to work. Over half of all these workers have no access to their worksystems or the ability to work from home using systems such as Microsoft BPOS orMicrosoft Office 365. The price of provisioning such systems has beenprohibitive in the past but with a Cloud IT System the provision would beautomatically available and with added communication facilities such as WebConferencing meaning employees can reschedule meetings online whilst trapped intheir home.</description>
               <content:encoded><![CDATA[<p>As the <a href="http://www.cloudhypermarket.com/blog/How-Business-Could-have-Saved-Millions-in-the-Snow">
infographic</a> shows, the UK economy has been losing up to 1.2 billion a day
during the current bad weather as up to 1/5th of the workforce has been unable
to get to work. Over half of all these workers have no access to their work
systems or the ability to work from home using systems such as Microsoft BPOS or
Microsoft Office 365. The price of provisioning such systems has been
prohibitive in the past but with a Cloud IT System the provision would be
automatically available and with added communication facilities such as Web
Conferencing meaning employees can reschedule meetings online whilst trapped in
their home.<br />
<br />
It will be of no surprise to anyone to hear that the UK Economy has been hit
hard by recent weather conditions. It is a trend that is developing during UK
winters and the money that has been lost in the Economy is increasing. This is
likely to be due to the increase in precipitation as reported over the past
years by the Met Office and is projected to increase in the future.<br />
<br />
So, it’s not the dropping temperature that is increasing the snow and ice
problems but the increase in the amount of snow and ice we can expect when the
conditions are right. Business owners and managers are aware this is a concern
with over half of them stating lack of access to the workplace as a serious
concern for their business - 73% of companies suffered staff shortages in
November this year.<br />
<br />
HHowever, less than half have plans in place to keep their company up and running
if they are hit by bad weather. With around 11% of businesses having to close at
some point this year due to lack of access to the workplace, something needs to
be done. Small business owners in particular need to make sure they are set up
to deal with such weather conditions so they don’t join the estimated 2-3000
small businesses who have been pushed over the edge by the current climate.<br />
<br />
The most annoying factor in all of this is that it need not cost a company any
more money in order to protect themselves against being ‘snowed in’. A Cloud IT
suite such as BPOS, ZOHO or Google Apps Premier would mean workers could access
the exact same systems from home as they would at work.<br />
<br />
Having company email Exchange in the cloud will allow businesses to up and
downscale on demand as well as not having to call someone out to fix their
server. To different extents they also have the ability to provision web
meetings, conferences and presentations and the person they are ‘meeting’ will
not need to have the same systems in place.<br />
<br />
The mobile work force is on the increase worldwide and staff would have greater
flexibility plus the opportunity to access information, and thus deal with
issues, on demand. Regardless of the weather, if an employee doesn’t have access
to the office system when they are travelling (or stuck) on a train for
instance, then they are not as efficient a worker as they could be.br /&gt;
<br />
With an in house system, if power or the internet is lost from an office due to
snow, wind, ice or flooding, then any link to your company email is gone. With a
Cloud system this is not the case. The physical location of a company's office
is not important, with 24hr cloud facilities there will always be someone taking
care of the system.<br />
<br />
Perhaps the biggest bonus here though is the positive affect the Cloud can have
on Global warming. By sharing computing power, rather than over provisioning, we
all help reduce CO2 emissions and thus are helping the plight that has lead to
such increased snow and rainfall. <br />
<br />
<a target="_blank" href="http://datacenterjournal.com/it-press-releases/cloud-hypermarket-on-how-businesses-could-have-saved-millions-in-the-snow">Article</a>&nbsp; for&nbsp;
<a href="http://datacenterjournal.com/index.php" target="_blank">
<img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;As the &lt;a href="http://www.cloudhypermarket.com/blog/How-Business-Could-have-Saved-Millions-in-the-Snow"&gt;infographic&lt;/a&gt; shows, the UK economy has been losing up to 1.2 billion a dayduring the current bad weather as up to 1/5th of the workforce has been unableto get to work. Over half of all these workers have no access to their worksystems or the ability to work from home using systems such as Microsoft BPOS orMicrosoft Office 365. The price of provisioning such systems has beenprohibitive in the past but with a Cloud IT System the provision would beautomatically available and with added communication facilities such as WebConferencing meaning employees can reschedule meetings online whilst trapped intheir home.&lt;br /&gt;&lt;br /&gt;It will be of no surprise to anyone to hear that the UK Economy has been hithard by recent weather conditions. It is a trend that is developing during UKwinters and the money that has been lost in the Economy is increasing. This islikely to be due to the increase in precipitation as reported over the pastyears by the Met Office and is projected to increase in the future.&lt;br /&gt;&lt;br /&gt;So, it's not the dropping temperature that is increasing the snow and iceproblems but the increase in the amount of snow and ice we can expect when theconditions are right. Business owners and managers are aware this is a concernwith over half of them stating lack of access to the workplace as a seriousconcern for their business - 73% of companies suffered staff shortages inNovember this year.&lt;br /&gt;&lt;br /&gt;HHowever, less than half have plans in place to keep their company up and runningif they are hit by bad weather. With around 11% of businesses having to close atsome point this year due to lack of access to the workplace, something needs tobe done. Small business owners in particular need to make sure they are set upto deal with such weather conditions so they don't join the estimated 2-3000small businesses who have been pushed over the edge by the current climate.&lt;br /&gt;&lt;br /&gt;The most annoying factor in all of this is that it need not cost a company anymore money in order to protect themselves against being 'snowed in'. A Cloud ITsuite such as BPOS, ZOHO or Google Apps Premier would mean workers could accessthe exact same systems from home as they would at work.&lt;br /&gt;&lt;br /&gt;Having company email Exchange in the cloud will allow businesses to up anddownscale on demand as well as not having to call someone out to fix theirserver. To different extents they also have the ability to provision webmeetings, conferences and presentations and the person they are 'meeting' willnot need to have the same systems in place.&lt;br /&gt;&lt;br /&gt;The mobile work force is on the increase worldwide and staff would have greaterflexibility plus the opportunity to access information, and thus deal withissues, on demand. Regardless of the weather, if an employee doesn't have accessto the office system when they are travelling (or stuck) on a train forinstance, then they are not as efficient a worker as they could be.br /&amp;gt;&lt;br /&gt;With an in house system, if power or the internet is lost from an office due tosnow, wind, ice or flooding, then any link to your company email is gone. With aCloud system this is not the case. The physical location of a company's officeis not important, with 24hr cloud facilities there will always be someone takingcare of the system.&lt;br /&gt;&lt;br /&gt;Perhaps the biggest bonus here though is the positive affect the Cloud can haveon Global warming. By sharing computing power, rather than over provisioning, weall help reduce CO2 emissions and thus are helping the plight that has lead tosuch increased snow and rainfall. &lt;br /&gt;&lt;br /&gt;&lt;a target="_blank" href="http://datacenterjournal.com/it-press-releases/cloud-hypermarket-on-how-businesses-could-have-saved-millions-in-the-snow"&gt;Article&lt;/a&gt;&amp;nbsp; for&amp;nbsp;&lt;a href="http://datacenterjournal.com/index.php" target="_blank"&gt;&lt;img class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/DATACENTER-Journal-fw-120.gif" alt="DATACENTER Journal Logo" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Press Release, DATACENTER Journal</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=cloud-hypermarket-on-how-businesses-could-have-saved-millions-in-the-snow</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=cloud-hypermarket-on-how-businesses-could-have-saved-millions-in-the-snow/f6a227bf-6f59-444e-a46d-2dea00450ef9</guid>
               <pubDate>Tue, 04 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/4/2011</crossTech:date>
          </item>
          <item>
               <title>Data Center Network Equipment Market Poised For 67% Growth In 2010</title>
               <description>&lt;p&gt;Market research firm Infonetics Research (http://twitter.com/infonetics)released its third quarter of 2010 (3Q10) Data Center Network Equipment marketshare and forecast report. &lt;/p&gt;&lt;p&gt;ANALYST NOTE &lt;br /&gt;&lt;br /&gt;"A new round of data center upgrades is underway, driven by virtualization,surging amounts of data, the growing need for storage, under-investment in 2009,and renewed life in the financial sector. Even with a relatively flat thirdquarter and an expected down fourth quarter, the market for data center networkequipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6billion worldwide," predicts Matthias Machowinski, directing analyst forenterprise networks and video at Infonetics Research.&lt;/p&gt;</description>
               <content:encoded><![CDATA[<p>Market research firm Infonetics Research (http://twitter.com/infonetics)
released its third quarter of 2010 (3Q10) Data Center Network Equipment market
share and forecast report. </p>
<p>ANALYST NOTE <br />
<br />
“A new round of data center upgrades is underway, driven by virtualization,
surging amounts of data, the growing need for storage, under-investment in 2009,
and renewed life in the financial sector. Even with a relatively flat third
quarter and an expected down fourth quarter, the market for data center network
equipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6
billion worldwide,” predicts Matthias Machowinski, directing analyst for
enterprise networks and video at Infonetics Research.<br />
<br />
DATA CENTER NETWORK EQUIPMENT MARKET HIGHLIGHTS </p>
<ul>
    <li>Worldwide revenue from data center network equipment, including data center
    Ethernet switches, application delivery controllers (ADCs), and WAN optimization
    appliances, grew 2 percent in 3Q10 over 2Q10 to $1.9 billion </li>
    <li>Growth was led by activity in North America and EMEA </li>
    <li>10G accounts for 14 percent of data center switch ports in 3Q10, much higher
    than in the total Ethernet switch market </li>
    <li>Infonetics Research predicts 10G port penetration to reach about 50 percent by
    2014, aided by rapidly falling prices </li>
    <li>The ADC segment is getting a big boost from telecom carriers, a healthy-again
    financial sector, and the general trend of data center upgrades </li>
    <li>F5 continued to build its lead in ADC revenue share in 3Q10, and Citrix revenue
    jumped 25 percent, surpassing Cisco for the first time </li>
    <li>Riverbed’s WAN optimization appliance revenue surged 22 percent in 3Q10 and is
    now enjoying a double-digit lead over their nearest competitors</li>
</ul>
REPORT SYNOPSIS<br />
<br />
Infonetics’ Data Center Network Equipment report is updated quarterly and
provides worldwide and regional market size, market share, forecasts, and
in-depth analysis for data center Ethernet switches (general purpose,
purpose-built, and blade switches), application delivery controllers (ADCs), and
WAN optimization appliances. Companies tracked include ADTRAN, Alcatel-Lucent,
Arista, Avaya, Blade, Blue Coat, Brocade, Cisco, Citrix, Enterasys, Expand,
Extreme, F5, Force10, H3C, HP, Huawei, Ipanema, Juniper, NETGEAR, Radware,
Riverbed, Silver Peak, and others.
<p>
<a href="http://www.missioncriticalmagazine.com/Articles/Breaking_News/BNP_GUID_9-5-2006_A_10000000000000963634">Presented by</a>&nbsp;
<a target="0" href="http://www.missioncriticalmagazine.com/"><img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;Market research firm Infonetics Research (http://twitter.com/infonetics)released its third quarter of 2010 (3Q10) Data Center Network Equipment marketshare and forecast report. &lt;/p&gt;&lt;p&gt;ANALYST NOTE &lt;br /&gt;&lt;br /&gt;"A new round of data center upgrades is underway, driven by virtualization,surging amounts of data, the growing need for storage, under-investment in 2009,and renewed life in the financial sector. Even with a relatively flat thirdquarter and an expected down fourth quarter, the market for data center networkequipment is poised to grow 67 percent in 2010 over 2009 to hit a milestone $7.6billion worldwide," predicts Matthias Machowinski, directing analyst forenterprise networks and video at Infonetics Research.&lt;br /&gt;&lt;br /&gt;DATA CENTER NETWORK EQUIPMENT MARKET HIGHLIGHTS &lt;/p&gt;&lt;ul&gt;    &lt;li&gt;Worldwide revenue from data center network equipment, including data center    Ethernet switches, application delivery controllers (ADCs), and WAN optimization    appliances, grew 2 percent in 3Q10 over 2Q10 to $1.9 billion &lt;/li&gt;    &lt;li&gt;Growth was led by activity in North America and EMEA &lt;/li&gt;    &lt;li&gt;10G accounts for 14 percent of data center switch ports in 3Q10, much higher    than in the total Ethernet switch market &lt;/li&gt;    &lt;li&gt;Infonetics Research predicts 10G port penetration to reach about 50 percent by    2014, aided by rapidly falling prices &lt;/li&gt;    &lt;li&gt;The ADC segment is getting a big boost from telecom carriers, a healthy-again    financial sector, and the general trend of data center upgrades &lt;/li&gt;    &lt;li&gt;F5 continued to build its lead in ADC revenue share in 3Q10, and Citrix revenue    jumped 25 percent, surpassing Cisco for the first time &lt;/li&gt;    &lt;li&gt;Riverbed's WAN optimization appliance revenue surged 22 percent in 3Q10 and is    now enjoying a double-digit lead over their nearest competitors&lt;/li&gt;&lt;/ul&gt;REPORT SYNOPSIS&lt;br /&gt;&lt;br /&gt;Infonetics' Data Center Network Equipment report is updated quarterly andprovides worldwide and regional market size, market share, forecasts, andin-depth analysis for data center Ethernet switches (general purpose,purpose-built, and blade switches), application delivery controllers (ADCs), andWAN optimization appliances. Companies tracked include ADTRAN, Alcatel-Lucent,Arista, Avaya, Blade, Blue Coat, Brocade, Cisco, Citrix, Enterasys, Expand,Extreme, F5, Force10, H3C, HP, Huawei, Ipanema, Juniper, NETGEAR, Radware,Riverbed, Silver Peak, and others.&lt;p&gt;&lt;a href="http://www.missioncriticalmagazine.com/Articles/Breaking_News/BNP_GUID_9-5-2006_A_10000000000000963634"&gt;Presented by&lt;/a&gt;&amp;nbsp;&lt;a target="0" href="http://www.missioncriticalmagazine.com/"&gt;&lt;img alt="" src="http://emailmarketer.crosstechpartners.com/admin/temp/user/2/mclogo.jpg" style="border-width: 0px; border-style: solid;" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Mission Critical</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=data-center-network-equipment-market-poised-for-67-growth-in-2010</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=data-center-network-equipment-market-poised-for-67-growth-in-2010/cc9b3668-a633-420c-b88d-65c13b28e662</guid>
               <pubDate>Tue, 04 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/4/2011</crossTech:date>
          </item>
          <item>
               <title>A Way to Make the Smart Grid Smarter</title>
               <description>New solid-state power-management devices will charge cars fast and make thepower grid more flexible and efficient.&lt;br /&gt;&lt;br /&gt;New &lt;a href="http://www.technologyreview.com/computing/24482/"&gt;semiconductor-based devices&lt;/a&gt; for managing&lt;a href="http://www.technologyreview.com/briefings/smartgrid/?p1=BR"&gt;power onthe grid&lt;/a&gt; could make the "&lt;a href="http://www.technologyreview.com/energy/21747/"&gt;smartgrid&lt;/a&gt;" even smarter. They would allow electric vehicles to be charged fastand let utilities incorporate large amounts of solar and wind power withoutblackouts or power surges. These devices are being developed by a number ofgroups, including those that recently received funding from the new AdvancedResearch Projects Agency for Energy (ARPA-E) and the National ScienceFoundation.</description>
               <content:encoded><![CDATA[<p>New solid-state power-management devices will charge cars fast and make the
power grid more flexible and efficient.<br />
<br />
New <a href="http://www.technologyreview.com/computing/24482/">
semiconductor-based devices</a> for managing
<a href="http://www.technologyreview.com/briefings/smartgrid/?p1=BR">power on
the grid</a> could make the "<a href="http://www.technologyreview.com/energy/21747/">smart
grid</a>" even smarter. They would allow electric vehicles to be charged fast
and let utilities incorporate large amounts of solar and wind power without
blackouts or power surges. These devices are being developed by a number of
groups, including those that recently received funding from the new Advanced
Research Projects Agency for Energy (ARPA-E) and the National Science
Foundation. <br />
<br />
As utilities start to roll out the smart grid, they are focused on gathering
information, such as up-to-the-minute measurements of electricity use from smart
meters installed at homes and businesses. But as the smart grid progresses,
they'll be adding devices, such as smart solid-state transformers, that will
strengthen their control over how power flows through their lines, says Alex
Huang, director of a National Research Foundation
<a href="http://www.freedm.ncsu.edu/">research center</a> that's developing such
devices. "If smart meters are the brains of the smart grid," he says, "devices
such as solid-state transformers are the muscle." These devices could help
change the grid from a system in which power flows just one way—from the power
station to consumers—to one in which homeowners and businesses commonly produce
power as well. <br />
<br />
Today's transformers are single-function devices. They change the voltage of
electricity from one level to another, such as stepping it down from the high
voltages at which power is distributed to the 120- and 240-volt levels used in
homes. The new solid-state transformers are much more flexible. They use
transistors and diodes and other semiconductor-based devices that, unlike the
transistors used in computer chips, are engineered to handle high power levels
and very fast switching. In response to signals from a utility or a home, they
can change the voltage and other characteristics of the power they produce. They
can put out either AC or DC power, or take in AC and DC power from wind turbines
and solar panels and change the frequency and voltage to what's needed for the
grid. They have processors and communications hardware built in, allowing them
to communicate with utility operators, other smart transformers, and consumers.
<br />
<br />
The devices are so flexible that researchers are still working out how to make
the best use of them. There are several possibilities. Today, charging an
electric vehicle at home takes many hours, even if it's plugged into a special
charger with 220/240-volt circuits rather than more common 110/120-volt outlets.
Direct-current chargers can cut the time for charging a 24-kilowatt-hour pack
like the one in the new Nissan Leaf from eight hours to just 30 minutes, but
they're inefficient, wasting about 10 to 12 percent of the power that comes in
to them. The new transformers could replace these special chargers, and they're
more efficient, wasting only about 4 percent of the power, says Arindam Maitra,
a senior project manager at the Electric Power Research Institute, which is
developing smart transformers. <br />
<br />
What's more, because the transformers have communications and processing
capability, if several neighbors plug in their cars to charge at the same time,
the transformers can prevent circuits from being overloaded by slowing or
postponing charging based on consumer preferences and price signals from the
utility. The same devices can also be used to send DC power from solar panels to
the grid, eliminating the need for some equipment currently used to convert the
power from solar panels and leveling out fluctuations in their voltage that
could otherwise cause the panels to trip off and stop producing electricity.
</p>
<p><strong></strong></p>
<p><a href="http://www.technologyreview.com/energy/26979/?mod=chfeatured" target="_blank">Article</a> by <em>
Kevin Bullis
</em> for&nbsp; <a target="_blank" href="http://www.technologyreview.com/">
<img style="border-width: 0px; border-style: solid;" alt="Technology Review" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/MIT_Tech_Review.png" /></a>.</p>
]]></content:encoded>
               <crossTech:Body>&lt;p&gt;New solid-state power-management devices will charge cars fast and make thepower grid more flexible and efficient.&lt;br /&gt;&lt;br /&gt;New &lt;a href="http://www.technologyreview.com/computing/24482/"&gt;semiconductor-based devices&lt;/a&gt; for managing&lt;a href="http://www.technologyreview.com/briefings/smartgrid/?p1=BR"&gt;power onthe grid&lt;/a&gt; could make the "&lt;a href="http://www.technologyreview.com/energy/21747/"&gt;smartgrid&lt;/a&gt;" even smarter. They would allow electric vehicles to be charged fastand let utilities incorporate large amounts of solar and wind power withoutblackouts or power surges. These devices are being developed by a number ofgroups, including those that recently received funding from the new AdvancedResearch Projects Agency for Energy (ARPA-E) and the National ScienceFoundation. &lt;br /&gt;&lt;br /&gt;As utilities start to roll out the smart grid, they are focused on gatheringinformation, such as up-to-the-minute measurements of electricity use from smartmeters installed at homes and businesses. But as the smart grid progresses,they'll be adding devices, such as smart solid-state transformers, that willstrengthen their control over how power flows through their lines, says AlexHuang, director of a National Research Foundation&lt;a href="http://www.freedm.ncsu.edu/"&gt;research center&lt;/a&gt; that's developing suchdevices. "If smart meters are the brains of the smart grid," he says, "devicessuch as solid-state transformers are the muscle." These devices could helpchange the grid from a system in which power flows just one way-from the powerstation to consumers-to one in which homeowners and businesses commonly producepower as well. &lt;br /&gt;&lt;br /&gt;Today's transformers are single-function devices. They change the voltage ofelectricity from one level to another, such as stepping it down from the highvoltages at which power is distributed to the 120- and 240-volt levels used inhomes. The new solid-state transformers are much more flexible. They usetransistors and diodes and other semiconductor-based devices that, unlike thetransistors used in computer chips, are engineered to handle high power levelsand very fast switching. In response to signals from a utility or a home, theycan change the voltage and other characteristics of the power they produce. Theycan put out either AC or DC power, or take in AC and DC power from wind turbinesand solar panels and change the frequency and voltage to what's needed for thegrid. They have processors and communications hardware built in, allowing themto communicate with utility operators, other smart transformers, and consumers.&lt;br /&gt;&lt;br /&gt;The devices are so flexible that researchers are still working out how to makethe best use of them. There are several possibilities. Today, charging anelectric vehicle at home takes many hours, even if it's plugged into a specialcharger with 220/240-volt circuits rather than more common 110/120-volt outlets.Direct-current chargers can cut the time for charging a 24-kilowatt-hour packlike the one in the new Nissan Leaf from eight hours to just 30 minutes, butthey're inefficient, wasting about 10 to 12 percent of the power that comes into them. The new transformers could replace these special chargers, and they'remore efficient, wasting only about 4 percent of the power, says Arindam Maitra,a senior project manager at the Electric Power Research Institute, which isdeveloping smart transformers. &lt;br /&gt;&lt;br /&gt;What's more, because the transformers have communications and processingcapability, if several neighbors plug in their cars to charge at the same time,the transformers can prevent circuits from being overloaded by slowing orpostponing charging based on consumer preferences and price signals from theutility. The same devices can also be used to send DC power from solar panels tothe grid, eliminating the need for some equipment currently used to convert thepower from solar panels and leveling out fluctuations in their voltage thatcould otherwise cause the panels to trip off and stop producing electricity.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.technologyreview.com/energy/26979/?mod=chfeatured" target="_blank"&gt;Article&lt;/a&gt; by &lt;em&gt;Kevin Bullis&lt;/em&gt; for&amp;nbsp; &lt;a target="_blank" href="http://www.technologyreview.com/"&gt;&lt;img style="border-width: 0px; border-style: solid;" alt="Technology Review" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/MIT_Tech_Review.png" /&gt;&lt;/a&gt;.&lt;/p&gt;</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Kevin Bullis, Technology Review</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=a-way-to-make-the-smart-grid-smarter</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=a-way-to-make-the-smart-grid-smarter/ef037812-daa5-4ea7-95b3-ffda2a4c3727</guid>
               <pubDate>Tue, 04 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/4/2011</crossTech:date>
          </item>
          <item>
               <title>Data privacy high on next year's policy agenda</title>
               <description>Much has been made of the many uncertainties facing businesses and their ITexecutives in the year ahead, but one area in which there is sure to be movementis data privacy policy. Leaked, stolen and lost data is costing companies theirreputations and money, and it is costing consumers their Fourth Amendmentrights.&amp;nbsp;The status quo is acceptable to no one aside from some onlineadvertisers.</description>
               <content:encoded><![CDATA[Much has been made of the many uncertainties facing businesses and their IT
executives in the year ahead, but one area in which there is sure to be movement
is data privacy policy. Leaked, stolen and lost data is costing companies their
reputations and money, and it is costing consumers their Fourth Amendment
rights.&nbsp;The status quo is acceptable to no one aside from some online
advertisers.<br />
<br />
The Obama Administration last week issued a
<a href="http://www.commerce.gov/sites/default/files/documents/2010/december/iptf-privacy-green-paper.pdf">
report</a> (.pdf) calling for a new Privacy Policy Office within the Department
of Commerce, which would be dedicated to strengthening privacy policies and
coordinating with other countries. The report, authored by the Internet Policy
Task Force at the Commerce Department, sets forth 10 areas of recommended policy
changes for businesses, lawmakers and regulators to consider.<br />
<br />
The task force recommends expanding the Fair Information Practice Principles to
establish a baseline commercial data privacy framework. It leaves open the
question of whether this should be done through new legislation, new regulations
or voluntary adherence to codes. While some stakeholders are calling for greater
government enforcement, others want more industry self-regulation. The latter
undoubtedly appeals to many businesses in the short run, but in the long run it
only means that regulators will revisit the matter with more fodder for the
pro-enforcement contingent.<br />
<br />
One area of policy in which there seems to be growing consensus is the need for
a national security breach notification law. The vast majority of states have
put such laws on their books, and the task force recommends a national law that
would "track the effective protections" in the state laws. A national law could
include incentives for businesses to deploy strict security protocols, the task
force suggested.&nbsp;<br />
<br />
The group also recommends that the Administration take a new look at the
Electronic Communications Privacy Act in light of burgeoning&nbsp;technologies such
as cloud computing and geolocation services. The report notes that the ECPA was
passed in an environment of mainframe computing, and its provisions does not
necessarily address today's broad use of remote computing resources. The group
is asking for any case studies that illustrate the concerns people have about
data privacy in the context of cloud computing.<br />
<br />
When the new Congress convenes in January, data privacy is expected to be near
the top of the agenda, so companies should prepare for the changes
ahead.&nbsp;Deploying effective data security measures is costly, but so is the loss
of an individual's privacy or a company's reputation.&nbsp;To me, it looks like a
matter of paying now or paying more later.<br />
<br />
<a href="http://www.fiercecio.com/story/data-privacy-high-next-years-policy-agenda/2010-12-19" target="_blank">Article</a> by
Caron Carlson
at&nbsp;
<a target="_blank">
<img height="43" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/fiercecio120-2.gif" alt="FierceCIO Logo" /></a>.
]]></content:encoded>
               <crossTech:Body>Much has been made of the many uncertainties facing businesses and their ITexecutives in the year ahead, but one area in which there is sure to be movementis data privacy policy. Leaked, stolen and lost data is costing companies theirreputations and money, and it is costing consumers their Fourth Amendmentrights.&amp;nbsp;The status quo is acceptable to no one aside from some onlineadvertisers.&lt;br /&gt;&lt;br /&gt;The Obama Administration last week issued a&lt;a href="http://www.commerce.gov/sites/default/files/documents/2010/december/iptf-privacy-green-paper.pdf"&gt;report&lt;/a&gt; (.pdf) calling for a new Privacy Policy Office within the Departmentof Commerce, which would be dedicated to strengthening privacy policies andcoordinating with other countries. The report, authored by the Internet PolicyTask Force at the Commerce Department, sets forth 10 areas of recommended policychanges for businesses, lawmakers and regulators to consider.&lt;br /&gt;&lt;br /&gt;The task force recommends expanding the Fair Information Practice Principles toestablish a baseline commercial data privacy framework. It leaves open thequestion of whether this should be done through new legislation, new regulationsor voluntary adherence to codes. While some stakeholders are calling for greatergovernment enforcement, others want more industry self-regulation. The latterundoubtedly appeals to many businesses in the short run, but in the long run itonly means that regulators will revisit the matter with more fodder for thepro-enforcement contingent.&lt;br /&gt;&lt;br /&gt;One area of policy in which there seems to be growing consensus is the need fora national security breach notification law. The vast majority of states haveput such laws on their books, and the task force recommends a national law thatwould "track the effective protections" in the state laws. A national law couldinclude incentives for businesses to deploy strict security protocols, the taskforce suggested.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;The group also recommends that the Administration take a new look at theElectronic Communications Privacy Act in light of burgeoning&amp;nbsp;technologies suchas cloud computing and geolocation services. The report notes that the ECPA waspassed in an environment of mainframe computing, and its provisions does notnecessarily address today's broad use of remote computing resources. The groupis asking for any case studies that illustrate the concerns people have aboutdata privacy in the context of cloud computing.&lt;br /&gt;&lt;br /&gt;When the new Congress convenes in January, data privacy is expected to be nearthe top of the agenda, so companies should prepare for the changesahead.&amp;nbsp;Deploying effective data security measures is costly, but so is the lossof an individual's privacy or a company's reputation.&amp;nbsp;To me, it looks like amatter of paying now or paying more later.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.fiercecio.com/story/data-privacy-high-next-years-policy-agenda/2010-12-19" target="_blank"&gt;Article&lt;/a&gt; byCaron Carlsonat&amp;nbsp;&lt;a target="_blank"&gt;&lt;img height="43" width="120" class="style1" src="http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Images/fiercecio120-2.gif" alt="FierceCIO Logo" /&gt;&lt;/a&gt;.</crossTech:Body>
               <crossTech:Image1 />
               <crossTech:Image2 />
               <crossTech:Image3 />
               <crossTech:Image4 />
               <dc:creator>Caron Carlson, FierceCIO</dc:creator>
               <link>http://bladesystemsinsight.com/article.html?a=data-privacy-high-on-next-years-policy-agenda</link>
               <guid isPermaLink="false">http://bladesystemsinsight.com/article.html?a=data-privacy-high-on-next-years-policy-agenda/6bf19349-06f2-448d-997a-f8a2e9aa2309</guid>
               <pubDate>Tue, 04 Jan 2011 05:00:00 GMT</pubDate>
               <crossTech:date>1/4/2011</crossTech:date>
          </item>
     </channel>
</rss>
